10 Best Sales Coaching Apps for Reps (2026)

Why Most Sales Coaching Software Fails (and What Actually Works)

Here is a stat that should concern every VP of Sales: teams that receive less than 30 minutes of coaching per week post a 43% win rate, while teams getting over two hours of structured coaching hit 56%, according to CSO Insights research. That is a 13-point swing from coaching alone, no new product features, no pricing changes, no territory redesigns.

Yet the gap between knowing coaching matters and doing it well remains massive. Nearly 75% of organizations waste their coaching investment on random, informal programs with no structure. Meanwhile, organizations using formal, data-driven coaching see 28% higher win rates and 27.9% higher quota attainment.

The right sales coaching software closes that gap by analyzing real conversations, surfacing coachable moments, and replacing subjective manager opinions with data. But picking the wrong tool, one that sits unused or measures the wrong things, is worse than no tool at all. This guide compares 10 platforms across two categories: conversation intelligence (real-time call coaching) and revenue enablement (training, onboarding, and readiness). We include verified pricing, honest tradeoffs, and what each tool actually does best.

How We Evaluated These Tools

We assessed each platform across five criteria relevant to B2B sales leaders:

• AI coaching depth: Does the platform analyze conversations in real-time, or just record and transcribe? Can it identify coachable moments, sentiment shifts, and competitive mentions?
• Pricing transparency: We gathered real pricing data from Vendr, vendor sites, and published buyer guides rather than relying on "contact us" placeholders.
• Integration ecosystem: How well does the tool connect with Salesforce, HubSpot, Outreach, Salesloft, Zoom, and the rest of a modern sales tech stack?
• User reviews: We weighted G2 and Gartner Peer Insights ratings over vendor marketing claims.
• Analyst recognition: Placement in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms and Forrester Wave for Revenue Enablement (Q3 2024).

Part 1: Conversation Intelligence Platforms (Real-Time Call Coaching)

These platforms analyze live sales calls and meetings, surfacing insights during or immediately after conversations. They are the "real-time coaching" tools most buyers search for.

1. Gong

Best for: Mid-market and enterprise teams wanting the deepest conversation analytics and deal intelligence.

Gong is the 800-pound gorilla in conversation intelligence. Named a Leader in the 2025 Gartner Magic Quadrant for Revenue Action Orchestration, Gong tracks hundreds of data points per call, including talk ratios, filler words, topic mentions, competitor references, and sentiment shifts. Its AI surfaces patterns across your entire deal pipeline, not just individual calls.

Key capabilities:

• Real-time transcription and analysis across calls, emails, and web conferences
• Deal boards that aggregate conversation signals into pipeline risk scores
• Coaching scorecards with benchmarking against top performers
• Forecasting module (Gong Forecast) that uses conversation data to predict outcomes

Pricing: Gong charges a $5,000-$50,000/year platform fee plus $1,600/user/year (decreasing to ~$1,440 at 100+ seats). Add-ons like Gong Forecast ($700/user/year) and Gong Engage ($800/user/year) increase total cost. For a 50-person team, expect $85,000-$130,000/year all-in, per Vendr and tl;dv's pricing analysis.

G2 rating: 4.8/5 from 6,400+ reviews, the highest in the category.

Honest tradeoffs: Gong is expensive, period. Multi-year contracts include 5-15% auto-renewal uplifts and early termination penalties of 50-100%. The platform is also conversation-focused; if your team primarily sells via email or async channels, much of Gong's value goes unused. Smaller teams (under 20 reps) may find the platform fee disproportionate.

Integrations: Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Zoom, Teams, Slack, and 100+ others.

2. Chorus by ZoomInfo

Best for: Teams already in the ZoomInfo ecosystem who want conversation intelligence bundled with contact data.

Chorus was a leading Gong competitor before ZoomInfo acquired it in 2021. Its core strengths remain: call recording, transcription, deal-level insights, and Momentum Insights (which identifies the exact moments that advance or stall deals). The platform automatically creates highlight reels from top performers, making it easy to scale best practices.

Pricing: Typically bundled into ZoomInfo contracts. Standalone pricing is not publicly available, but existing ZoomInfo customers report getting Chorus added for a modest uplift to their existing contract.

G2 rating: 4.5/5 from 450+ reviews.

Honest tradeoffs: Innovation has slowed since the acquisition. Several user reviews note that Chorus is not keeping pace with Gong's AI capabilities, particularly around real-time coaching and predictive analytics. If you are not already a ZoomInfo customer, the bundling economics lose much of their appeal.

3. Clari Copilot

Best for: Revenue operations teams who want conversation intelligence tightly integrated with pipeline forecasting.

Clari Copilot (formerly Wingman) provides real-time conversation intelligence within Clari's broader revenue platform. It offers live battle cards during calls, automated coaching alerts, and integration with Clari's forecasting engine so managers can connect coaching efforts directly to pipeline outcomes.

Pricing: Copilot runs $60-$110/user/month when purchased alongside Clari's core platform. Standalone Copilot pricing starts around $1,080/user/year. A 50-user deployment with core forecasting and Copilot typically lands around $70,000-$75,000/year, per Capterra and Oliv.ai's pricing breakdown.

Honest tradeoffs: Clari Copilot's real-time coaching is strongest when paired with Clari's forecasting platform. As a standalone conversation intelligence tool, it is less mature than Gong. Volume discounts do not kick in meaningfully until 75+ users.

4. Salesloft Conversations

Best for: Teams already on Salesloft who want coaching insights without adding another vendor.

Salesloft added conversation intelligence natively, meaning every call and meeting can be recorded, transcribed, and analyzed within the same platform reps use for sequences and cadences. The AI flags coachable moments like objection handling, talk ratios, and buyer hesitation, giving managers data-backed coaching targets.

Pricing: Conversation intelligence is included in Salesloft's Premier plan. Salesloft does not publish per-user pricing, but Vendr reports typical contracts in the $100-$150/user/month range for the full platform.

G2 rating: 4.5/5 from 4,200+ reviews for the overall platform.

Honest tradeoffs: Salesloft's conversation intelligence is good but not best-in-class compared to Gong's depth of analysis. If conversation coaching is your primary buying criterion (not sales engagement), a dedicated tool will deliver more value.

5. Revenue.io

Best for: Phone-heavy sales teams that need real-time, in-call coaching prompts.

Revenue.io differentiates by providing live coaching during calls, not just post-call analysis. Managers can see active calls in real time, whisper suggestions, and the AI surfaces relevant battle cards and talking points as the conversation unfolds. It is particularly strong for inside sales teams running high volumes of phone calls.

Pricing: Plans start around $85/user/month for core features. Enterprise pricing with full coaching and analytics is custom.

Honest tradeoffs: Revenue.io is purpose-built for phone-based selling. If your team primarily sells via Zoom/Teams video calls, Gong or Clari Copilot offer more robust video analysis. The platform's market presence is smaller than the category leaders.

Part 2: Revenue Enablement Platforms (Training, Readiness, and Coaching)

These platforms focus on training, onboarding, and ongoing skill development. They include coaching features but are broader than pure conversation intelligence. Several were named in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms.

6. Mindtickle

Best for: Enterprise teams needing a comprehensive sales readiness platform that spans onboarding, training, coaching, and content management.

Mindtickle is one of the most complete revenue enablement platforms available. It combines call coaching with structured training programs, gamified skill assessments, digital sales rooms, and rep readiness indexes. The platform's Sales Readiness Index quantifies each rep's competency across multiple dimensions so managers can target coaching where it will have the most impact.

Pricing: Starts around $15/user/month for basic plans. Enterprise deployments average $92,000/year, with discounts of up to 60% for 1,000+ seats, per Vendr. Custom quoting is standard.

G2 rating: 97% user satisfaction from 118+ reviews. Named in the 2025 Gartner Magic Quadrant for Revenue Enablement.

Honest tradeoffs: Mindtickle is an enterprise tool with enterprise complexity. Implementation takes weeks, not days. Smaller teams (under 50 reps) may find it overkill, and the conversation intelligence component, while capable, is not as deep as Gong's standalone product.

7. Allego

Best for: Organizations that want a single platform for video coaching, content management, and peer-to-peer learning.

Allego is the only revenue enablement platform named a Leader across six major G2 categories and recognized as a Leader by both Gartner (2025 MQ) and Forrester (Revenue Enablement Platforms, Q3 2024). Its strength is video-based coaching: reps record practice pitches, managers provide asynchronous feedback, and the AI evaluates delivery, talk speed, and content accuracy.

Pricing: Per-user/month pricing billed annually. Plans include Modern Learning + Conversation Intelligence, Modern Content, Digital Sales Rooms, and Full Suite. AI capabilities and customer support are always included at no extra charge. Custom quotes required.

Honest tradeoffs: Allego's real-time conversation intelligence is not as deep as Gong or Clari Copilot. Its strength is the full enablement lifecycle rather than any single coaching feature. Some integrations with niche sales engagement platforms may be limited.

8. SalesHood

Best for: Mid-market teams that want AI-powered coaching, pitch practice, and content management at a reasonable price point.

SalesHood was named a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement. It offers AI Role Play, AI Pitch Practice, AI Call Recaps, and AI Answers, giving reps just-in-time coaching for meeting preparation, objection handling, and deal-specific content generation.

Pricing: Essential plan starts at $45/user/month; Pro plan at $75/user/month. Transform tier is custom-priced. This makes SalesHood one of the more transparent and affordable options in the enablement space.

G2 rating: Recognized as a Leader by G2 and Aragon Research.

Honest tradeoffs: Some users report the UI feels cluttered, and progress tracking can be inconsistent. SalesHood is optimized for mid-market B2B software companies; if you are in a regulated industry or have complex compliance requirements, verify that the platform meets your needs.

9. Continu

Best for: Organizations prioritizing continuous learning with high adoption rates and Slack/Teams-native delivery.

Continu claims 96% user adoption compared to an industry average of 60-70%, a critical metric because the best coaching platform in the world is worthless if reps do not use it. The platform delivers AI-powered conversational learning through Slack and Microsoft Teams, reporting 95% on-time completion rates and 40% productivity improvements.

Pricing: Custom pricing based on organization size. Contact Continu for a quote.

Honest tradeoffs: Continu is a learning and development platform, not a conversation intelligence tool. It does not record or analyze sales calls. If real-time call coaching is your primary need, pair Continu with a conversation intelligence tool like Gong or Clari Copilot. Best suited for organizations that have already solved the call-coaching problem and need to strengthen continuous learning and knowledge reinforcement.

10. 360Learning

Best for: Sales teams that want to turn top performers into content creators through collaborative learning.

360Learning takes a different approach: instead of top-down training, it enables subject-matter experts (your best reps) to create courses that get peer-reviewed and improved collaboratively. This crowdsourced approach keeps training content relevant and current, a major advantage in fast-moving markets where product updates and competitive positioning change quarterly.

Pricing: Team plan starts at $8/user/month (up to 100 users). Business plan for 200+ users typically runs $9,700-$28,500/year. Add-ons for coaching modules ($18-25/user/year) and integrations ($1,000-$8,000/year) are available, per 360Learning's pricing page and Vendr.

G2 rating: Category leader on G2; top-rated on eLearning Industry. Used by 2,500+ companies including Safran, Cognizant, and Duolingo.

Honest tradeoffs: Like Continu, 360Learning is a learning platform, not a conversation intelligence tool. There is no call recording or real-time coaching. The collaborative model works best when you have experienced reps willing to create content; if your team is mostly junior, you will need management to seed initial training material.

Pricing Comparison at a Glance

Here is what these tools actually cost for a 50-person sales team:

• Gong: $85,000-$130,000/year (platform fee + per-user + add-ons)
• Chorus: Bundled with ZoomInfo; standalone pricing not published
• Clari Copilot: $70,000-$75,000/year (with core Clari platform)
• Salesloft: $60,000-$90,000/year (Premier plan with conversation intelligence)
• Revenue.io: $51,000+/year (base; enterprise custom)
• Mindtickle: ~$92,000/year enterprise average
• Allego: Custom (full suite pricing not published)
• SalesHood: $27,000-$45,000/year ($45-$75/user/month)
• Continu: Custom pricing
• 360Learning: $4,800-$28,500/year (varies by tier and team size)

The most affordable options for small-to-mid-market teams are 360Learning and SalesHood. Enterprise teams typically choose between Gong (conversation intelligence depth) and Mindtickle or Allego (full enablement suite).

Which Category Do You Actually Need?

The biggest mistake buyers make is conflating conversation intelligence with revenue enablement. They solve different problems:

• Choose conversation intelligence (Gong, Chorus, Clari Copilot, Salesloft, Revenue.io) if your primary pain is managers not knowing what happens on calls, inconsistent messaging, or no visibility into deal-level conversation quality.
• Choose revenue enablement (Mindtickle, Allego, SalesHood, Continu, 360Learning) if your primary pain is slow onboarding, inconsistent training, or reps who cannot find the right content at the right time.
• Consider both if you have a large team with both coaching and enablement gaps. Many organizations run Gong for conversation intelligence alongside Allego or Mindtickle for structured training. The conversation intelligence platform guide covers additional options in that category.

5 Features That Separate Great Coaching Tools from Mediocre Ones

Regardless of which category you need, look for these capabilities:

1. AI That Identifies Coachable Moments, Not Just Transcribes

Basic tools record and transcribe calls. Great tools identify why a deal stalled or what a rep said that caused the prospect to disengage. Look for platforms that flag competitive mentions, pricing objections, buying signals, and sentiment shifts, then connect those to coaching actions. Autobound's signal-based selling approach applies similar logic to outbound: using real-time data about what matters to each prospect to craft relevant messaging.

2. Benchmarking Against Top Performers

The best coaching tools do not just tell you what went wrong. They show you what your top 10% of reps do differently: their talk-to-listen ratios, how they handle objections, which discovery questions correlate with closed deals. This turns tribal knowledge into scalable playbooks.

3. CRM and Sales Engagement Integration

Coaching insights are useless if they live in a silo. Your coaching tool should push insights into Salesforce, HubSpot, or whatever outbound workflow your team uses. The best tools auto-log call summaries, update deal stages, and flag at-risk deals without reps lifting a finger.

4. Structured Coaching Cadences (Not Just Ad Hoc)

CSO Insights found that organizations with structured coaching programs see 78% positive ROI versus just 23% for informal programs. Look for tools that schedule coaching sessions, assign follow-up actions, and track completion rather than leaving it to manager discipline.

5. Rep-Facing Value (Not Just Manager Dashboards)

If the coaching tool only benefits managers, reps will resist it. The best platforms give reps self-coaching capabilities: pre-call prep cards, post-call self-reviews, pitch practice with AI feedback, and competitive intelligence surfaced in real time. This aligns with the broader shift toward AI-assisted selling where technology amplifies rather than replaces individual rep capability.

The ROI Case for Sales Coaching Software

If you need to justify the investment to your CFO, here are the numbers:

• $4.60 return for every $1 spent on coaching, per Qwilr's analysis of coaching ROI research
• 28% higher win rates in organizations with formal coaching programs (CSO Insights)
• 88% increase in sales productivity from coaching versus 23% from training alone (Hyperbound)
• 16.7% greater annual revenue growth for organizations with excellent coaching versus those without (Federico Presicci's compiled coaching statistics)
• Quota attainment rises from 85% to 91% with formal coaching processes (CSO Insights)

For a team spending $100,000/year on a coaching platform, even a modest 5% lift in win rates on a $5M pipeline generates $250,000 in incremental revenue, a 2.5x return before accounting for reduced ramp time and improved retention.

How to Get Maximum Value from Your Coaching Tool

Buying the software is the easy part. Here is what separates teams that get ROI from those that do not:

1. Start with 2-3 coaching metrics, not 20. Focus on the behaviors most correlated with closed deals at your company (e.g., discovery question depth, next-step commitment rate, multi-threading). Measure those first and expand later.
2. Pair conversation coaching with prospecting intelligence. The best coaching happens before the call, not just during it. Use signal-driven personalization to ensure reps go into every conversation with relevant context about the prospect's situation, recent prospecting signals, and competitive landscape.
3. Build a coaching culture, not a surveillance culture. Reps who feel monitored will game the metrics. Reps who feel coached will embrace the tool. Frame coaching around development, not judgment. Use prospecting best practices and winning call recordings as learning opportunities, not gotcha moments.
4. Connect coaching to pipeline outcomes. Track whether coached reps actually convert better. If your coaching platform cannot show a line from coaching activity to pipeline movement, you are flying blind. Look at this alongside your broader lead generation strategy to understand where coaching has the most leverage.
5. Review and iterate quarterly. The coaching playbooks you build in Q1 should evolve by Q3. Markets change, competitors shift, and your team improves. Use your platform's analytics to identify new coaching opportunities as your baseline performance improves.

Choosing the Right Tool for Your Team

There is no single best sales coaching app; the right choice depends on your team's size, maturity, and primary pain points. Here is a quick decision framework:

• Under 20 reps, budget-conscious: Start with 360Learning ($8/user/month) for training + your existing call recording tool.
• 20-50 reps, need call coaching: Clari Copilot or Salesloft Conversations offer strong value without Gong's premium pricing.
• 50-200 reps, need call coaching + enablement: Gong for conversation intelligence paired with SalesHood or Allego for structured training.
• 200+ reps, enterprise: Mindtickle or Allego for the full enablement suite, supplemented with Gong if deep conversation analytics are required.

Whatever you choose, the most important step is committing to structured coaching, not just buying software. The tool matters, but the discipline of regular, data-driven coaching conversations matters more. For teams looking to pair coaching with smarter outbound, Autobound's signal-based approach ensures reps always have relevant context before they pick up the phone or send that first email.