Black Irish

Cultural Powerhouse and Accomplished Marketer Joins Black Irish to Drive the Brand’s Next Phase of Growth NEW YORK (SEPTEMBER 21, 2026) – Black Irish, a collection of premium Irish cream liqueurs created by award-winning artist Mariah Carey, announces the appointment of multi-hyphenate Mona Scott-Young as Chief Marketing Officer. S. marketing strategy and consumer engagement initiatives, bringing her expertise across entertainment, lifestyle and beverage marketing to Black Irish as the brand enters its next phase of growth. Scott-Young joins Black Irish with extensive experience building and marketing ventures that connect talent, culture and audiences across platforms.

As CEO and Founder of Monami Entertainment, Scott-Young heads a portfolio of businesses across management, production and touring, creating opportunities that connect talent, brands and audiences across media, partnerships and live experiences. She brings direct beverage marketing experience to Black Irish as part owner and Chief Marketing Officer of MYX Fusions Wine Beverage, where she leads the development and promotion of the lifestyle brand. Her influence across marketing and entertainment has earned her numerous recognitions, including as Ad Age’s Marketer of the Year, ASCAP’s Woman Behind the Music Award, the Visionary Award at Essence Black Women in Music, and inclusion in Billboard’s R&B/Hip-Hop Power Players in 2025 and 2026.

“I’m excited to join the Black Irish team during this exciting period of growth and development,” said Mona Scott-Young, Chief Marketing Officer, Black Irish. S. market and creating new opportunities to connect with consumers. ” Black Irish has earned Double Gold medals at the San Francisco World Spirits Competition, with 98 points for Salted Caramel and 95 points for Original Irish Cream. Wine Enthusiast awarded Salted Caramel 96 points and White Chocolate 94 points, while The Tasting Panel rated White Chocolate 94 points, Original Irish Cream 93 points and Salted Caramel 92 points.

Black Irish has also been recognized among Wine Enthusiast’s Top 100 Spirits. With a key focus on expanding distribution and increasing consumer connections, Black Irish is committed to sustaining its momentum to further establish itself as a leading name in the Irish Cream category. ### About Black Irish Black Irish, created by award-winning artist Mariah Carey, is a collection of premium Irish cream liqueurs that transforms everyday moments and special occasions into a cause for celebration. Crafted with a texture as smooth and velvety as Mariah Carey’s iconic voice, Black Irish combines aged Irish whiskey, fresh Irish cream and premium natural flavors to deliver a rich, luxurious taste of celebration in every sip.

Bottled at 17% ABV, Black Irish’s naturally flavored varieties include Original Irish Cream, Salted Caramel Irish Cream and White Chocolate Irish Cream. Black Irish is produced in Ireland in accordance with Irish Whiskey Association standards, with each bottle reflecting a commitment to authenticity, exceptional quality and traditional Irish craftsmanship. The award-winning collection has earned Double Gold medals at the San Francisco World Spirits Competition for Original Irish Cream and Salted Caramel, along with ratings of 96 points for Salted Caramel and 94 points for White Chocolate from Wine Enthusiast.

Black Irish has also been recognized among Wine Enthusiast’s Top 100 Spirits. com or follow on Instagram @GoBlackIrish. About Mona Scott-Young Mona Scott-Young is an award-winning entertainment executive, talent manager, producer, marketer and entrepreneur whose work spans music, television, film, live events and consumer brands.