Adobe

By David Bloom , Senior Contributor. Adobe is launching a comprehensive ChatGPT plugin, integrating all 70 of its creative and productivity tools, including Photoshop, Premiere, and Acrobat. This initiative allows users to access powerful features like batch photo processing, video reformatting for social media, and asset searching directly through the ChatGPT interface. OpenAI highlights the plugin's role in connecting users with top-tier creative capabilities. The integration also includes direct access to Adobe's copyright-safe Firefly AI service.

Users can interact by typing "@Adobe" in a new chat, leveraging guest access or full Adobe accounts. This move is part of Adobe's broader strategy to embed its tools across leading AI platforms, aiming to democratize sophisticated creative software, as envisioned by NVIDIA's CEO Jensen Huang. The company is also shifting to a freemium model amidst market changes. Adobe is launching a ChatGPT plugin featuring all 70 of its creative and productivity tools that handle creation of video, images, audio and more. “We’re building ChatGPT to connect our users with the best capabilities for the task at hand,” said OpenAI product lead Vibhor Chhabra in a statement.

“Adobe’s categoriy-leading creative and productivity tools help people express their creativity, communicate and be more productive…” The new app brings together three ChatGPT Adobe apps released in December for photo-editing heavyweight Photoshop, social-media-focused Express and PDF document maker Acrobat Pro, along with dozens of other Adobe programs, including video-editing program Premiere, photo-management tool Lightroom, design tools Illustrator and InDesign, and its Stock stock-photo service. The deal also includes direct access to Firefly, Adobe’s own in-house AI service released three years ago that is built on copyright-safe public-domain and Adobe-owned stock images.

Firefly is now a standalone app and incorporated into many other Adobe programs. The functions are accessed directly through the ChatGPT interface, but users have to start a new chat, type @Adobe and select Adobe from the menu. Users can access the tools as a guest or go more deeply with an Adobe account log-in. Among Adobe-provided examples of what will be possible is batch processing of photos. Type into the chatbot the desired look, tweak lighting and color, add or subtract elements, and resize or expand images. Videos can be reformatted from horizontal aspect ratios for distribution in vertical outlets such as YouTube Shorts and Instagram Reels.

It’s a function that a number of specialized services provide for enterprises such as major TV networks trying to quickly generate social-media posts from their live sports content. ChatGPT can also be used as a search function in users’ Creative Cloud asset libraries, finding assets by even such loose categories as style or mood. Users can take all the resulting output and further tweak it directly in Adobe apps. “Over the past few months, we’ve expanded access to Adobe’s tools across leading AI chatbot platforms, including ChatGPT, Claude and (Microsoft’s) Copilot, with Slack and (Google) Gemini coming soon,” Adobe said in a blog post.

” ChatGPT helped ignite the still-hot AI frenzy when it launched as a chatbot nearly four years ago. Since then, owner OpenAI has pivoted away from its original consumer focus to more enterprise-oriented approaches through its Codex and ChatGPT Work. The company no longer says it has more than 1 billion users, but claims “hundreds of millions" of regular users.