Instacart
Instacart has launched a new service allowing customers to order custom cakes and party platters from Costco for nationwide delivery for the first time.
Why it matters for sellers
New product = GTM investment and tooling needs
Signal details
- Counterparty
- Costco
- Event date
- August 26, 2026
- Reported
- August 26, 2026
- Source
- stocktitan.net
From the coverage · stocktitan.net
com. The service, powered by Instacart’s FoodStorm order management technology, connects Costco bakery and deli teams directly to online orders. AI-generated analysis. How Rhea-AI works . Not financial advice. Costco's beloved custom cakes and party platters, now available for delivery nationwide for the first time SAN FRANCISCO , Aug. com for delivery from warehouse locations nationwide. The selection includes custom sheet cakes and 10-inch round cakes, along with sandwich platters, shrimp trays, fruit platters, and more. Cakes can be fully customized online and ordered in advance, making it easier than ever to plan for birthdays, celebrations, and gatherings of any size.
This new offering builds on Instacart's long-standing partnership with Costco and is powered by FoodStorm , Instacart's end-to-end order management technology for grocery perimeter departments. FoodStorm connects Costco's warehouse bakery and deli teams directly to online orders, making it possible to get custom cakes and party platters delivered for the first time. "For nearly a decade, we've worked closely with Costco to expand the ways their members can shop online, and this is another exciting step in that partnership," said Ryan Hamburger, Chief Commercial Officer at Instacart.
com and the Instacart marketplace - making delivery available for the first time and giving members even more ways to order for life's biggest celebrations." Costco and Instacart have partnered since 2017, when they launched same-day delivery through the Instacart Marketplace. , Canada , Spain , and France - powered by Instacart's Storefront Pro technology – as well as EBT SNAP payment acceptance, alcohol delivery, flyers, a monthly $10 credit for Executive Members on eligible orders and the addition of Costco Business Centre in Canada . com/costco .
About Instacart Instacart is a leading grocery technology company that partners with more than 2,200 retail banners-representing nearly 100,000 stores-to transform how people shop for the groceries they need from the retailers they trust. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI solutions, and advertising for partners. com/company . Maplebear Inc.
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