15 Best Intent Data Providers Compared (2026)

Why Your Intent Data Strategy Matters More Than Your Intent Data Vendor

Here is a stat that should reframe how you think about intent data: 91% of B2B marketers now use intent data to prioritize accounts within ABM programs. That is near-universal adoption. Yet only 24% of teams report exceptional ROI from their intent data investment.

The gap between adoption and outcomes tells the real story: most teams are buying intent data. Far fewer are using it well. And the vendor you choose shapes what "well" even means for your organization.

This guide covers the 15 most significant intent data providers operating in 2026, with real pricing benchmarks, honest assessments of strengths and weaknesses, and a framework for matching the right provider to your specific use case. No placeholder templates, no generic advice -- just the information you need to make a confident decision.

A Quick Framework: Types of Intent Data

Before comparing providers, you need to understand the three categories of intent data -- because each provider emphasizes different types, and that fundamentally shapes what you can do with their output.

• First-party intent data comes from your own digital properties: website visits, content downloads, pricing page views, webinar registrations. You already own this data -- the question is whether you are capturing and activating it effectively.
• Second-party intent data comes from a partner's audience. Review sites like G2 and TrustRadius generate second-party intent: when a prospect researches your category on their platform, they share that signal with you. This is some of the highest-fidelity intent data available because the prospect's action (comparing vendors, reading reviews) is an unambiguous buying signal.
• Third-party intent data is aggregated from large networks of websites, tracking content consumption, keyword searches, and topic engagement across the open web. Providers like Bombora and Intentsify specialize here, monitoring billions of signals monthly to surface which companies are researching topics relevant to your solution.

The strongest intent data programs layer multiple types together. A prospect who visits your pricing page (first-party), reads three G2 reviews in your category (second-party), and has been consuming content about your problem space across the web (third-party) is a fundamentally different lead than one who only triggers a single signal. For deeper context on how enrichment and intent work together, see our data enrichment platforms guide.

How to Evaluate an Intent Data Provider

Before diving into individual providers, here are the five dimensions that actually differentiate them:

1. Data sourcing methodology. Where do signals come from? Cooperative publisher networks (Bombora), proprietary website tracking (Dealfront), review platform behavior (G2, TrustRadius), or a blend? The sourcing method determines signal quality and coverage.
2. Resolution level. Account-level intent tells you which company is researching. Contact-level intent tells you which person. Most providers deliver account-level; a growing number (Warmly, SalesIntel, 6sense) attempt contact-level attribution, though accuracy varies.
3. Integration depth. Intent data is only valuable if it reaches your reps and campaigns in real time. Native CRM and SEP integrations, API access, and marketing automation connectors are non-negotiable for most teams.
4. Activation capabilities. Some providers (Bombora, SalesIntel) primarily sell data feeds. Others (6sense, Demandbase, Intentsify) bundle intent data with activation layers -- advertising, orchestration, and content syndication. More is not always better; it depends on whether you already have an activation stack.
5. Pricing model and transparency. Annual contracts range from under $10,000 (Apollo, Dealfront) to $100,000+ (6sense, Demandbase). Understanding whether you are paying per seat, per account, per topic, or per signal is critical to predicting actual cost.

The 15 Providers, Compared

1. Bombora

Bombora pioneered the B2B intent data category with its cooperative data model. The Data Co-op collects consent-based intent signals from a network of 5,000+ premium B2B publisher websites. When a company's employees consume content on those sites at rates above baseline, Bombora flags a "Company Surge" signal.

Why it matters: Bombora's co-op model is the industry's most widely referenced third-party intent data source. Multiple providers on this list -- including Cognism, 6sense, Demandbase, and SalesIntel -- resell or integrate Bombora data, which speaks to its foundational role in the ecosystem.

Best for: Mid-market and enterprise teams that want high-quality third-party topic-level intent data to feed into their existing ABM or sales engagement stack.

Pricing: Starts around $25,000-$30,000/year for the basic Company Surge plan. Most implementations land between $50,000-$100,000 depending on topic count and data volume. Premium intent topics can run $5,000-$25,000 each annually.

Key limitation: Bombora provides account-level signals only. It tells you which company is surging on a topic, not which individual is doing the research. Your team still needs to identify the right contacts within the account. Named a Leader in The Forrester Wave: Intent Data Providers for B2B, Q1 2025.

2. 6sense

6sense is an ABM platform that uses proprietary intent data, predictive AI, and multichannel orchestration to identify and engage high-potential accounts. The platform claims to analyze 500+ billion intent signals monthly and supplements its proprietary data with partnerships from Bombora, TechTarget, TrustRadius, and G2.

Why it matters: 6sense has been named a Leader in the Gartner Magic Quadrant for ABM Platforms for five consecutive years (through 2025), and received the highest score in the Current Offering category of The Forrester Wave: Intent Data Providers for B2B, Q1 2025. Its predictive models -- which forecast deal progression and identify accounts likely to enter a buying cycle -- are among the most sophisticated available.

Best for: Enterprise organizations running mature ABM programs that want intent data, predictive scoring, and activation in a single platform.

Pricing: Typically $60,000-$100,000/year for most deployments, though a free tier offers buyer discovery and 50 credits/month. The median buyer pays approximately $55,000/year according to third-party benchmarks.

Key limitation: Steep learning curve, confirmed across multiple user reviews. Building automations with the orchestrator takes significant ramp time. Coverage thins for SMBs, emerging markets, and niche industries outside North America.

3. Demandbase

Demandbase is the other major full-stack ABM platform, combining proprietary intent data with advertising, website personalization, and sales intelligence. The platform tracks 500+ billion signals monthly across 300,000+ intent keywords.

Why it matters: Demandbase pioneered the shift from ABM to "ABX" (Account-Based Experience), emphasizing full-journey orchestration rather than just top-of-funnel targeting. Named a Leader in the 2025 Gartner Magic Quadrant for ABM and a Leader in the Forrester Wave for Intent Data Providers, Q1 2025, with Forrester noting its "highly accurate identity resolution capabilities."

Best for: Enterprise marketing teams that want advertising, website personalization, and intent intelligence unified under one platform -- particularly those running multi-stakeholder ABM plays.

Pricing: Modular pricing starting around $18,000-$32,000/year for small businesses, with per-user fees of $1,200-$3,000/year on top. Full enterprise deployments with advertising and orchestration modules typically reach six figures.

Key limitation: The modular pricing structure means the sticker price can escalate quickly once you add advertising credits, AI orchestration, and CRM connectors. Requires meaningful commitment to get full value.

4. Informa TechTarget

TechTarget's Priority Engine leverages an extensive network of technology-focused editorial websites to generate intent data specifically for IT and technology buyers. The data is opt-in and prospect-level -- meaning you get individual contacts, not just account signals.

Why it matters: TechTarget was named both a Leader and Customer Favorite in The Forrester Wave: Intent Data Providers for B2B, Q1 2025. Its opt-in, editorial-based data model produces uniquely high-fidelity signals for technology purchasing decisions. If you sell to IT buyers, this is the closest you get to knowing exactly what they are evaluating.

Best for: Technology vendors selling to IT departments, cybersecurity teams, cloud infrastructure buyers, or enterprise software decision-makers.

Pricing: Custom pricing, typically in the $5,000-$15,000/month range depending on topic coverage and lead volume. Also offers content syndication and lead generation services bundled with intent data.

Key limitation: Narrow focus. TechTarget data is excellent for technology purchasing signals but provides minimal coverage for non-tech buying scenarios (HR, finance, operations). The Priority Engine UI has drawn criticism for complexity.

5. Intentsify

Intentsify received the highest overall score for Current Offering in The Forrester Wave: Intent Data Providers for B2B, Q1 2025, earning the highest score possible across 12 of 21 evaluation criteria. Its "Precision Intent" technology calibrates intent models specifically to each customer's products and offerings, rather than using generic topic categories.

Why it matters: Intentsify monitors over a trillion monthly intent signals and aggregates multiple proprietary and third-party sources -- including its Orbit identity graph for buying-group-level attribution. The managed-service model means Intentsify can also activate the data through advertising, content syndication, and demand programs on your behalf.

Best for: Mid-market and enterprise B2B teams that want both intent intelligence and managed activation services, particularly those lacking internal resources to run sophisticated signal-based campaigns.

Pricing: Not publicly listed. Combines annual subscriptions for intelligence with CPM- and CPL-based fees for activation programs. Third-party benchmarks suggest median annual spend in the mid-five-figure range.

Key limitation: The managed-service model is a strength for teams that want hands-off execution, but it can feel inflexible for organizations that prefer full self-service control. Not ideal for early-stage startups with small budgets.

6. G2 Buyer Intent

G2 Buyer Intent captures second-party intent signals from the world's largest B2B software review platform. When a prospect views your product profile, compares you against competitors, or browses your category page, G2 flags that activity and shares it with you -- including company name, visit dates, pages viewed, and number of visitors.

Why it matters: G2 intent signals are among the highest-fidelity in the market because the underlying behavior -- comparing software vendors, reading peer reviews -- is a direct indicator of active purchase evaluation. If someone is reading your G2 reviews versus a competitor, they are almost certainly in a buying cycle.

Best for: SaaS companies that sell software and want to know exactly which prospects are evaluating their category on the platform that 12+ million buyers visit annually.

Pricing: G2 Core starts at approximately $10,000-$15,000/year. The Buyer Intent add-on brings the total to $40,000-$50,000 at list price, though Vendr data shows 50% of companies negotiate discounts of 38% or better, bringing effective costs to roughly $8,000-$10,000/year. Free Bombora-powered Company Surge data is available in the my.g2 UI for vendors with profiles.

Key limitation: G2 cannot share actual account-level data directly due to privacy constraints -- it uses third-party matching (often ZoomInfo) to identify visiting companies, which introduces accuracy loss. Reviews note that setup requires significant effort to classify ICPs and upload target lists, and conversion rates can be low without mature ABM workflows to act on the signals.

7. ZoomInfo

ZoomInfo bundles intent data as part of its broader sales intelligence platform, offering it through the "Buying Signals" feature. The platform was recognized as a Leader in the 2024 Gartner Magic Quadrant for ABM.

Why it matters: ZoomInfo's intent data is most valuable when combined with its core strength: one of the largest B2B contact databases available. Having intent signals attached to verified direct dials and email addresses means your reps can act on signals immediately without a separate enrichment step.

Best for: Teams that already use ZoomInfo for contact data and want to add intent signals to their existing workflow. The integrated experience -- seeing intent data alongside verified contacts -- is the primary value proposition.

Pricing: Plans start around $15,000/year, but most teams report spending $25,000-$40,000 once intent data, enrichment, and additional seats are added. Credit-based usage can force expensive top-ups. Intent data is an add-on feature, not included in base plans.

Key limitation: User reviews report accuracy issues with ZoomInfo's intent data specifically -- "high-intent" accounts that, when contacted, had no awareness of the topics flagged. The core issue is IP tracking frequently misattributing activity. The contact database is strong; the intent layer is middling compared to dedicated providers.

8. Cognism

Cognism is the leading option for European-focused B2B teams, with GDPR compliance embedded throughout its data practices. Its intent data is sourced primarily from Bombora's cooperative network (approximately 70% of intent signals), supplemented by Cognism's proprietary data.

Why it matters: If your target accounts are in the EU or UK, Cognism's compliance infrastructure -- including regular scrubbing against 15 major Do Not Call and TPS lists -- is a genuine differentiator. Trying to use US-centric intent data providers in European markets creates real legal exposure under GDPR.

Best for: B2B teams selling into European markets, or any organization where GDPR/CCPA compliance is a board-level concern.

Pricing: Platinum (Grow) plans start around $15,000/year platform fee plus approximately $1,500/user. Diamond (Elevate) plans start around $25,000/year plus $2,500/user. Most teams pay $15,000-$100,000+ annually depending on size.

Key limitation: Since 70% of intent data comes from Bombora, you are largely getting Bombora signals with Cognism's compliance wrapper and European contact data overlaid. If you are already buying Bombora directly, the incremental intent data value is limited.

9. Apollo.io

Apollo.io has built the most accessible intent data offering on this list, with a free tier and paid plans starting at $49/user/month. The platform's database spans 210+ million contacts and 30+ million companies, with intent data powered by a Bombora partnership alongside proprietary signals like job changes and technographic triggers.

Why it matters: Apollo democratized what was previously an enterprise-only capability. For startups and SMBs that cannot justify $30,000+ for Bombora or $60,000+ for 6sense, Apollo makes intent-informed prospecting accessible within an all-in-one sales engagement platform.

Best for: Startups, SMBs, and lean sales teams that want intent data bundled into their prospecting and outreach tool at a fraction of enterprise pricing.

Pricing: Free plan available. Basic: $49/user/month (annual), Professional: $79/user/month, Organization: $119/user/month (minimum 3 users). Advanced intent topics and technographic filters are gated behind higher tiers.

Key limitation: Intent data depth is shallower than dedicated providers. Advanced intent topics, revenue data, and technographic filters sit behind paywalls not obvious at sign-up. The data is a complement to Apollo's core prospecting functionality, not the primary product.

10. Dealfront (formerly Leadfeeder)

Dealfront -- formed from the merger of Leadfeeder and Echobot -- specializes in first-party website visitor identification. The platform identifies which companies visit your website using IP address resolution, even when employees are working from home, and layers in firmographic and intent signals for scoring and prioritization.

Why it matters: Website visitor identification is the highest-signal form of first-party intent data. A prospect on your pricing page is a stronger indicator than someone reading a blog post in your category on a third-party site. Dealfront captures that signal and makes it actionable.

Best for: SMBs and mid-market teams that want an affordable, fast-to-implement way to capture and act on first-party website intent. Especially strong for European companies given Dealfront's compliance posture.

Pricing: Free plan identifies up to 100 companies/month. Paid Leadfeeder plans start at $99/month (billed annually), scaling with the number of companies identified. Additional modules (Target, Connect, Datacare) are custom-quoted.

Key limitation: Account-level identification only -- you know the company visited, not which individual. IP-based identification has inherent accuracy limitations, particularly with VPN usage and shared IP spaces. Does not provide the third-party intent data breadth of Bombora or 6sense.

11. SalesIntel

SalesIntel differentiates through human-verified B2B contacts combined with Bombora-powered intent data. The platform claims 95% accuracy on its human-verified contacts and direct dials, refreshed every 90 days, with a database of 100+ million email addresses and 54+ million mobile numbers.

Why it matters: Intent data is only as useful as your ability to act on it, and action requires accurate contact data. SalesIntel's "Research on Demand" service -- where human researchers track down and verify specific contacts within hours -- means your team can move from intent signal to personalized outreach faster than with any provider that requires separate enrichment.

Best for: Teams that value contact data accuracy above all else and want intent data layered on top of a verified database, particularly for phone-heavy outbound motions where direct dial accuracy is critical.

Pricing: New pricing model offers unlimited access to email addresses, mobile numbers, firmographics, technographics, exports, and enrichment. Specific pricing is not publicly listed but positions as competitive with ZoomInfo. Named a G2 High Performer in Spring 2025.

Key limitation: Intent data is sourced from Bombora -- similar data to what you would get from Bombora directly, Cognism, or several other providers on this list. The differentiator is the contact data quality, not the intent signals themselves.

12. TrustRadius

TrustRadius provides second-party intent data derived from its B2B technology review platform, which serves 12 million tech buyers annually. Acquired by HG Insights in June 2025, TrustRadius now combines review-based intent with HG's market and account intelligence.

Why it matters: Like G2, TrustRadius captures intent signals from buyers actively comparing vendors -- one of the strongest possible buying indicators. The HG Insights acquisition adds technographic and market intelligence that enriches the intent signals with company-level context. TrustRadius also offers "downstream" intent data at product, competitor, and category levels.

Best for: Technology vendors that want review-based buying signals combined with market intelligence, particularly those already investing in TrustRadius for review management and social proof.

Pricing: Custom pricing. Intent data is typically bundled with review management packages. Integrations available with 6sense, Demandbase, LinkedIn Matched Audiences, Marketo, Snowflake, and Salesforce.

Key limitation: Smaller buyer audience than G2 (12 million vs. G2's broader reach), which means fewer intent signals overall. Most valuable for technology categories where TrustRadius has strong review coverage; less useful for non-tech B2B.

13. Breeze Intelligence (formerly Clearbit)

Breeze Intelligence, formerly Clearbit before its acquisition by HubSpot in late 2024, provides data enrichment and buyer intent capabilities natively within HubSpot's CRM platform. The tool accesses 200+ million buyer and company profiles for enrichment and website visitor identification.

Why it matters: For HubSpot-native teams, Breeze Intelligence eliminates the integration friction that plagues most intent data deployments. Enrichment, visitor identification, and intent signals feed directly into HubSpot workflows, contact records, and lead scoring without requiring a separate platform or data pipeline.

Best for: HubSpot-centric marketing and sales teams that want intent-informed enrichment and visitor identification without adding another vendor to their stack.

Pricing: Starts at $45/month for 100 credits (annual commitment). Credits are sold in packs of 100, 1,000, or 10,000 at approximately $0.10/record. Credits reset monthly with no rollover. Requires a HubSpot subscription.

Key limitation: Fully locked into HubSpot's ecosystem. All free Clearbit access (Reveal Lite, TAM tools) was sunset in 2025. Credit-based pricing with monthly expiration can get expensive for high-volume teams. Intent capabilities are more limited than dedicated intent data providers.

14. DemandScience

DemandScience is a demand generation company whose PureSyndication platform combines intent data with content syndication to deliver guaranteed lead volumes. The platform reaches a global audience of 131+ million technology buyers through multi-channel outreach campaigns.

Why it matters: DemandScience occupies a different niche than pure intent data providers: it sells outcomes (qualified leads) rather than signals. For marketing teams measured on MQL volume and struggling to activate intent data independently, DemandScience provides a more turnkey path from intent signal to qualified lead.

Best for: Enterprise marketing teams that need guaranteed lead volumes from intent-driven content syndication, particularly in technology sectors.

Pricing: Custom pricing based on lead volume, targeting criteria, and campaign scope. Operates on a cost-per-lead (CPL) model rather than a platform subscription.

Key limitation: You are buying leads, not data. This makes DemandScience harder to compare directly with data providers on this list. Leads may require significant nurturing, and customization options for targeting criteria can be limited compared to self-serve platforms.

15. Warmly

Warmly represents the newer wave of intent platforms focused on person-level website visitor de-anonymization combined with AI-powered sales orchestration. The platform captures first-party intent signals -- website visits, specific pages viewed, time on site, recurring visits -- and uses them to trigger automated outbound sequences.

Why it matters: Warmly bridges the gap between identifying intent and acting on it. Rather than sending intent signals to a CRM for reps to manually follow up, Warmly can automatically trigger personalized outreach based on visitor behavior -- including AI chatbot engagement, live video chat, and email sequences.

Best for: SMB and mid-market sales teams that want an all-in-one platform combining website visitor identification, intent scoring, and automated outbound activation. Strong choice for teams without dedicated ops resources to build intent-to-action workflows.

Pricing: Free plan identifies up to 500 visitors/month. AI Data Agent starts at $10,000/year (10,000 credits, person-level de-anonymization, CRM integration). AI Inbound Agent: $16,000/year. AI Outbound Agent: $22,000/year (adds signal-based outbound orchestration and email automation).

Key limitation: Newer entrant with less established track record than Bombora, 6sense, or Demandbase. Person-level de-anonymization accuracy varies by geography (stronger in US than internationally). Primarily focused on first-party intent from your own website, not third-party web behavior.

The Pricing Landscape at a Glance

To help with budgeting, here is how these 15 providers roughly break down by annual cost:

• Under $10,000/year: Apollo.io (from $588/user), Dealfront/Leadfeeder (from $1,188), Breeze Intelligence (from $540 for basic credits)
• $10,000-$50,000/year: Warmly ($10,000-$22,000), Cognism ($15,000+), SalesIntel (competitive with ZoomInfo), G2 Buyer Intent ($8,000-$50,000 depending on negotiation), ZoomInfo ($15,000-$40,000)
• $50,000-$100,000+/year: Bombora ($25,000-$100,000), 6sense ($55,000-$100,000+), Demandbase ($18,000-$100,000+), Intentsify (mid-five-figures+), TechTarget ($60,000-$180,000)
• Custom/CPL-based: DemandScience, TrustRadius

Matching the Right Provider to Your Situation

With 15 options, the real question is which 1-3 providers you should actually evaluate. Here is a decision framework based on common scenarios:

If you are a startup or SMB with a limited budget

Start with Apollo.io for affordable intent data bundled with prospecting, and add Dealfront to capture first-party website visitor signals. Total cost: under $10,000/year. You will not get the depth of enterprise providers, but you will have enough intent signal to meaningfully improve your targeting.

If you run a mature ABM program at an enterprise company

Evaluate 6sense and Demandbase head-to-head -- they are the two leaders in the Gartner Magic Quadrant and Forrester Wave, and the right choice depends on whether you value predictive AI models (6sense's edge) or advertising and ABX orchestration (Demandbase's edge). Layer in Bombora or Intentsify if you want independent third-party intent data that feeds your own systems.

If you sell technology products

TechTarget provides the highest-fidelity intent data for IT buyer committees. Combine it with G2 Buyer Intent or TrustRadius for review-based signals. This gives you two complementary lenses: editorial content consumption (TechTarget) and active vendor comparison behavior (G2/TrustRadius).

If your target market is in Europe

Cognism is the clear choice for GDPR-compliant intent data with strong European contact coverage. Dealfront complements it well for website visitor identification across EU markets.

If you use HubSpot as your CRM

Breeze Intelligence gives you the tightest native integration. For teams already paying for HubSpot Professional or Enterprise, the marginal cost of adding Breeze is modest. Supplement with Bombora or Apollo if you need broader third-party intent coverage.

If you want intent data plus activation in one package

Intentsify and DemandScience both offer managed execution on top of intent signals -- Intentsify through advertising and content syndication, DemandScience through guaranteed CPL lead programs. Warmly automates outbound activation based on first-party website signals.

Making Intent Data Actually Work

Buying intent data is the easy part. Getting value from it requires operational discipline. Based on what separates the 24% of teams with exceptional ROI from the rest, here are the patterns that matter:

• Combine signal types. No single intent data source is sufficient. Layer first-party (website visits), second-party (G2/TrustRadius signals), and third-party (Bombora/6sense topic surges) to build a composite picture of account-level buying propensity. Each additional signal that confirms intent dramatically increases conversion probability.
• Set decay windows. Intent data goes stale fast. A topic surge from 90 days ago is background noise. Most teams should weight signals from the last 7-14 days most heavily and apply aggressive decay functions to anything older than 30 days.
• Act within 48 hours. Research from UserGems shows that vendors who act on buying signals within 48 hours see conversion rates 4x higher than those who wait. Intent data is perishable -- it tells you who is in-market right now, not who was in-market last month.
• Personalize based on the signal, not just the account. The intent signal tells you what the account is researching. Use that to craft messaging that speaks directly to their current evaluation criteria. Tools like Autobound can help surface relevant context from 400+ signal types to write outreach that references the prospect's specific situation rather than generic value propositions.
• Measure signal-to-pipeline, not signal volume. Track what percentage of intent-flagged accounts enter your pipeline within 30/60/90 days. If your intent data generates lots of signals but few convert, the issue is likely signal quality, activation speed, or messaging -- not data volume. For a deeper dive on how signals translate to prospecting tactics, see our guide to modern prospecting techniques.

The Bottom Line

The B2B intent data market valued at $1.5 billion in 2024 is projected to reach $4.2 billion by 2033. Provider capabilities are converging rapidly -- most now offer some blend of third-party signals, website visitor identification, and CRM integrations. The real differentiation is narrowing to data sourcing methodology, geographic coverage, activation depth, and pricing.

Do not start by picking a vendor. Start by answering three questions: What types of intent signals would most change how your team prioritizes accounts? How will those signals reach your reps and campaigns in real time? And what is the realistic annual budget you can commit? Those answers will narrow 15 options down to 2-3 legitimate contenders, which is where the real evaluation work begins.

For additional context on building an intent-powered sales motion, see our guides to data enrichment platforms, predictive analytics platforms, and Autobound's signal database. You can also explore our complete guide to signal-based selling and learn how to get started with Autobound's Chrome extension.