Informa TechTarget

Company Background

Informa TechTarget (NYSE: TTGT) is a global leader in B2B technology media, with 1,000-5,000 employees and annual revenue of $200-300M. Founded in 1999, the company's Priority Engine platform identifies prospects actively researching technology solutions across their editorial communities, providing account-level and person-level intent data.

The Challenge

TechTarget's Priority Engine could identify prospects with specific research insights about their needs and interests. However, converting this rich intent data into effective, personalized outreach still required significant manual effort from sales teams.

The company recognized an opportunity to automate email personalization using their unique account and person-level insights. While their internal team began building an AI-powered email writer, they quickly discovered that truly effective personalization required integrating a wide range of external data sources: company news, podcast mentions, SEC filings, competitor intelligence, earnings transcripts, and technology stack data.

The internal development estimate was staggering: 8-12 months and a minimum of $400,000 to build a minimum viable product, with ongoing costs potentially exceeding $1 million annually to maintain and update the data pipeline.

The Solution

TechTarget integrated Autobound's API into Priority Engine, creating IntentMail AI — a feature enabling single-click, hyper-personalized email generation that is 60-120x faster than manual writing.

The integration gave TechTarget access to 400+ insight types including:

• Financial Insights: SEC filings, earnings call transcripts, key financial metrics
• Technographic Data: Prospect technology stacks (complementary vs. competitive)
• Job Opening Insights: Specific roles being hired, quantity and type
• Company Highlights: Investors, key customers, buyer personas, product offerings
• News and Events: Funding rounds, acquisitions, partnerships, product launches, security breaches (35+ event types)
• Social Media Insights: Prospect bios, job descriptions, social posts, company updates
• Work Milestones: Job changes, promotions, work anniversaries
• Competitor Insights: Competitor funding, product launches, leadership changes
• Shared Experiences: Shared past employers, alma maters, overlapping professional networks

The Results

“We see a 30% increase in retention for users after they engage with IntentMail. Autobound's AI technology has been a game-changer for our Priority Engine platform. The ability to generate highly personalized content at scale has significantly improved our value proposition. Our users are writing emails 60-120x faster than they used to.”

— Justin Hoskins, VP of Product Strategy, TechTarget