Informa TechTarget x Autobound
Informa TechTarget booked 184 meetings and generated $273K in revenue in seven months with Autobound.
184 meetings from one business unit
Seven months of automated outbound produced 184 meetings and 134 held.
$273K in closed revenue
Autobound-generated outreach drove $273K in closed-won pipeline in seven months.
9x projected annual ROI
Company:
Informa TechTarget
Team:
10,000+
Industry:
Information Services
Location:
USA, London
We simply do not have the human power to research and personalize outreach for hundreds of thousands of contacts. Autobound gives us a way to activate all that untouched potential with messaging that feels handcrafted. The results speak for themselves.
The Initial Challenge
Informa TechTarget had recently expanded through multiple acquisitions. Each business unit had its own product motion, CRM setup, sales process, and data model. Nothing was centralized.
Across TechTarget, Industry Dive, Omnia, Netline, Canalys, and ESG, the team shared the same three challenges:
• Hundreds of thousands of ICP contacts with no human capacity to personalize outreach at scale
• SDRs spending hours researching and writing messages for the few contacts they could reach
• No unified system to produce high quality, contextualized outbound messaging across BUs
• Large volumes of untouched contacts that reps did not have time to pursue
• Growing pressure to increase meetings booked and pipeline created without increasing headcount
The hypothesis was simple: If the team could implement a system that automatically researched contacts and produced human quality outreach at scale, they could unlock a large amount of dormant pipeline.
They were right.
Building a Centralized, Automated Outbound Engine
Informa TechTarget adopted Autobound to build a centralized, automated outbound engine that could run across all business units, regardless of CRM structure or product motion.
Automated research and personalization for every contact: Autobound researches each prospect automatically, generates tailored emails, LinkedIn steps, and call scripts, and pushes everything into their existing sequences. Reps no longer write from scratch or try to personalize templates.
A single outbound engine powering multiple business units: Autobound became the connective layer across TechTarget, Industry Dive, NetLine, Omnia, ESG, and Canalys. Each unit keeps its CRM, workflows, and product messaging. Autobound standardizes research quality, personalization quality, and outbound execution.
Human quality outreach at massive scale: Instead of SDRs selecting a limited number of accounts to research manually, Autobound activates untouched segments of their database.
Large volumes of contacts previously ignored are now worked with fully personalized messaging.
Automated, High-Volume Outbound From a Single Business Unit
After adopting Autobound, Informa TechTarget moved from a fragmented, manual outbound process to an automated engine that generated meaningful revenue, meetings, and pipeline - without adding headcount. Even with only one business unit activated, the impact was immediate and outsized.
Meetings Generated
Before: Reps could only research and message a limited subset of contacts
After: 184 meetings booked and 134 held in seven months from one business unit
Revenue Created
Before: Large amounts of dormant pipeline left untouched
After: $273K in closed revenue, with $500K projected from this BU alone
Pipeline Activation
Before: Hundreds of thousands of ICP contacts unworked due to bandwidth limits
After: Autobound activates massive untouched segments across six business units’ databases
Return on Investment
Before: No scalable way to increase output without adding headcount
After: 4x ROI in seven months, pacing toward 9x annual ROI as rollout expands
The Power of Insight-Driven Personalization
Autobound fits directly into Informa TechTarget’s multi-unit outbound motion by converting millions of first-party CRM records and 350+ proprietary insights into precise, role-specific context for every contact. SDRs no longer spend hours researching or guessing which angle to take. Autobound automatically selects the right persona, value proposition, and sales asset—then blends in the insights that matter most across TechTarget, Industry Dive, NetLine, Omnia, ESG, and Canalys, including:
• Tech used and product fit signals
• Hiring velocity and team structure changes
• 10-K operational risk and efficiency indicators
• Regulated / high-complexity environment signals
• Competitor activity, earnings, and customer trends
• Lifecycle and behavioral indicators across all GTM touchpoints
This gives Informa TechTarget outbound that is highly contextual from the very first sentence - at a scale no human team could achieve manually.
Scaling With Confidence
Autobound enables Informa TechTarget to deliver personalized outbound across hundreds of thousands of contacts without adding SDR headcount. Every message is grounded in accurate research, persona-aligned positioning, and 350+ insight types—standardized across all six business units, regardless of CRM structure or workflow complexity.This consistency is what allowed a single business unit to generate 184 meetings and $273K in closed revenue in just seven months, while activating large segments of dormant pipeline that had never been worked before.
Automating Intelligence Across Every Business Unit
Informa TechTarget plans to expand Autobound across Omnia, Industry Dive, NetLine, ESG, and Canalys. This includes deeper use of first-party data, broader activation of previously untouched contacts, and greater automation across nurture, re-engagement, and outbound workflows.
The objective is simple: every outbound touchpoint should be timely, relevant, and powered by the best available insight—at a scale only Autobound can deliver.
Ready to Scale Outbound and Stay in Control?
Experience the power of AI-driven personalization, enterprise-grade compliance, and operational control. See how Autobound can transform your GTM strategy.
