Intent Intelligence

Buyer Intent Signals

Company and contact-level buyer intent powered by 6B+ daily behavioral signals. 43,000+ topics with composite scoring and early/late stage detection across 21M+ companies.

Intent Intelligence illustration
21M+

Companies Monitored

43,000+

Topics Available

6B+

Daily Behavioral Signals

310M+

Contact IDs

Intent Intelligence43,000+ topics subtypes · Daily refresh

What Is Buyer Intent Data?

Buyer intent data captures the digital research behavior of companies and individuals as they evaluate solutions in your category. When employees at a target account start reading articles about sales engagement platforms, comparing vendors on G2, or downloading whitepapers on outbound automation, that research activity generates intent signals.

Autobound’s intent intelligence monitors 6B+ behavioral signals daily across 500K+ tracked domains, mapping research activity to 43,000+ topics organized into 26 categories and 364 subcategories. Every company receives a composite intent score (0-100) with early-stage and late-stage labels, so you know not just who is researching but how far along they are in the buying process.

Unlike standalone intent providers that only deliver account-level scores, Autobound provides both company-level and contact-level intent. Contact-level intent maps research behavior to 310M+ universal person IDs, revealing which individuals within an account are driving the evaluation. This enables buying group targeting: reaching the actual researchers, not just the account.

Intent data is most powerful when combined with other signal types. A company showing high intent for your category that also just raised funding, hired a new VP of Sales, and posted 15 SDR roles is a fundamentally different prospect than one showing intent alone. Autobound layers intent with 35+ other signal categories to build a complete picture of account readiness.

Example Signal Subtypes

companyIntentcontactIntenttopicSurgestageTransitioncompetitorResearchcategoryEntrybuyingGroupFormationchurnRisk

Data Schema

Intent Signal Data Schema

Every intent signal includes topic classification, composite scoring, stage detection, and temporal trends. Here is a real example from our production database.

{
  "signal_id": "d4e7a2f1-9c3b-4d8e-a156-8f2c3e4d5a6b",
  "batch_id": "2026-05-01-00-00-00",
  "signal_type": "web-intent",
  "signal_subtype": "companyIntent",
  "detected_at": "2026-04-22T14: 30: 00Z",
  "association": "company",
  "company": {
    "name": "Snowflake",
    "domain": "snowflake.com",  // match on domain
    "linkedin_url": "linkedin.com/company/snowflake",  // or match on LinkedIn URL
    "industries": ["Cloud Data Platform", "Data Warehousing"],
    "employee_count_low": 6000,
    "employee_count_high": 8000,
    "description": "Cloud data platform for data warehousing and AI workloads..."
  },
  "contact": [],
  "data": {
    "topic": "Sales Engagement Platforms",
    "topic_category": "Sales Technology",
    "topic_subcategory": "Outbound Sales Tools",
    "composite_score": 87,
    "stage": "late",
    "trend": "surging",
    "weekly_score_history": [42, 55, 68, 79, 87],
    "related_topics": ["Cold Email Software", "Sales Intelligence", "B2B Data Providers"],
    "confidence": "high",
    "first_detected": "2026-03-25T00: 00: 00Z",
    "signal_strength": "strong"
  }
}
GCS Bucket: gs://autobound-buyer-intent-v1/Formats: JSONL + ParquetRefresh: Daily

Use Cases

How Sales Teams Use Buyer Intent Signals

1

Account Prioritization

Score and rank your total addressable market by intent intensity. Focus your outbound team on the accounts actively researching your category right now, not last quarter’s static list.

2

Buying Group Targeting

With contact-level intent, identify the specific individuals driving vendor evaluation within target accounts. Reach the researchers, not just the org chart.

3

Campaign Timing

Trigger outbound sequences, ad campaigns, and SDR tasks the moment an account enters your intent category. Early-stage signals mean education content; late-stage signals mean direct sales outreach.

4

Competitive Displacement

Monitor when accounts show intent for competitor categories or specific competitor product names. Time your outreach to arrive during the evaluation window.

5

Churn Prevention

Track when your existing customers start researching competitor solutions. Intent spikes for categories that overlap with your product are early churn warnings.

See It in Action

Real-World Example

1

Signal Detected

Snowflake’s composite intent score for ‘Sales Engagement Platforms’ jumps from 42 to 87 over three weeks, with late-stage classification and related topic spikes in ‘Cold Email Software’ and ‘B2B Data Providers.’

2

Sales Action

Your SDR sees the surge, confirms 3 contacts at Acme are individually showing intent, and sends a signal-grounded email to the VP of Sales referencing their evaluation.

3

Result

Meeting booked within 48 hours. The VP confirms they’re actively replacing their current vendor and Autobound was the only outreach that arrived during the evaluation window.

FAQ

Frequently Asked Questions

How is buyer intent data collected?
Intent signals are captured from behavioral activity across 500K+ tracked domains, including B2B publisher sites, review platforms, search behavior, and content consumption patterns. Activity is mapped to companies via IP-to-company resolution and to individuals via universal person IDs. All data is collected from consented, privacy-compliant sources.
What’s the difference between company-level and contact-level intent?
Company-level intent tells you that someone at Snowflake is researching sales tools. Contact-level intent tells you that Marcus Johnson, VP of Sales at Snowflake, is personally driving that research. Contact-level enables buying group targeting and personalized outreach to the actual decision-makers.
How many topics can I monitor?
The full topic taxonomy includes 43,000+ topics organized into 26 categories and 364 subcategories. You can also create custom topics for niche categories not covered by the standard taxonomy.
What does the composite score (0-100) represent?
The composite score aggregates multiple behavioral signals: content consumption volume, topic concentration, research velocity, and cross-domain activity into a single intensity measure. Scores above 70 indicate strong active research. The early/late stage label adds buying journey context: early-stage accounts are educating themselves, late-stage accounts are comparing vendors.
How does intent data combine with other Autobound signals?
Intent is one of 35+ signal categories in the Autobound platform. The API returns intent alongside financial signals (funding, SEC filings), workforce signals (hiring, job changes), market signals (tech stack, website changes), and social signals (LinkedIn, Reddit). This multi-signal view is what separates Autobound from intent-only providers.

How It Works

From Raw Data to Your Stack

Autobound ingests from multiple data sources, extracts structured signals with AI, and delivers them however your infrastructure needs.

1

Autobound Ingests

Raw data from multiple data sources is continuously collected and normalized across millions of sources.

2

AI Extracts & Scores

ML models extract 43,000+ topics signal subtypes with relevance scoring, confidence levels, and entity resolution.

3

You Receive

Structured JSONL delivered via your preferred method — updated on a daily cadence.

REST API

REST API

Real-time access with subtype filtering

300 req/min
GCS Push

GCS Push

Automated delivery to your bucket

JSONL + Parquet
Enrich API

Enrich API

On-demand LLM-ranked insights

AI relevance scoring
Flat File

Flat File

Bulk exports for data warehouses

CSV, JSON, Parquet

Ready to License
Buyer Intent Signals?

Custom pricing based on signal types, delivery frequency, and volume. Full schema documentation and integration guides included.