Product Review Signals (G2)

{
  "signal_id": "e8f93b21-6c4d-4e5a-9d17-2a8b3c94d5e6",
  "signal_type": "g2-product-review",
  "signal_subtype": "MissingFeatures",
  "relevance_score": 84,
  "detected_at": "2026-06-18T11:15:27Z",
  "association": "company",
  "company": {
    "name": "Outreach",
    "domain": "outreach.io",  // match on domain
    "linkedin_url": "linkedin.com/company/outreach-saas"  // or match on LinkedIn URL
  },
  "data": {
    "summary": "A Director of Sales Development reports that Outreach's native AI personalization is too generic for enterprise sequences, forcing reps to draft manually and pushing the team to evaluate alternatives.",
    "switching_intent": {
      "detected": true,
      "urgency": "considering",
      "signal_phrase": "looking at alternatives with better AI writing"
    },
    "quantified_impact": {
      "has_numbers": true,
      "metrics": ["4-5 hours per week drafting manually", "12% reply rate vs 19% target"]
    },
    "decision_maker_complaint": {
      "is_decision_maker": true,
      "title": "Director of Sales Development"
    },
    "competitors_mentioned": ["Salesloft"],
    "evidence": [
      {
        "quote": "The AI-generated emails read like templates. My reps spend 4-5 hours a week rewriting them, and we're looking at alternatives with better AI writing.",
        "reviewer_name": "Dana R.",
        "reviewer_title": "Director of Sales Development"
      }
    ]
  },
  "insight": {
    "headline": "Sales Development Director evaluating alternatives after generic AI drafts cost reps 4-5 hours weekly"
  }
}