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Social Intelligence

Reddit Signals

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Buyers tell Reddit what they never tell your reps: the vendor they are leaving, what broke, what they want next. Every week we read 550+ vetted communities and ship only posts tied to a real company domain, verbatim quotes included.

Read the API docs
Vetted Communities
550+
Signal Subtypes
16
Signals / Month
~17K
Refresh Cadence
Weekly
Delivery
Signal API, MCP server
Format
JSON

What Are Reddit Signals?

We read posts from 550+ business communities, such as r/sysadmin, r/msp and r/vmware. When a post is about a company, we turn it into a record: the company, its domain, and what happened, sorted into one of 16 subtypes like customerFeedback, buyingIntent or serviceOutage. If we cannot match the company to a domain, we drop the post.

Each record keeps the verbatim quotes and a link to the thread. A stage label shows how far along a move is, from considering to switched. For news-type events, an evidence label separates rumors from confirmed facts, so you can filter out the rumors.

Example subtypes

Customer feedbackcustomerFeedback

From a real record

WooCommercewoocommerce.com

A large online bookstore with over 1,000 products is migrating away from WooCommerce due to frustrations with platform maintenance, including issues with updates, hosting, and plugins that required excessive time and attention.

Source sentence, verbatim
“I finally made the choice of migrating to shopify. I run a big bookstore online, with over 1k products via WP/woocommerce.”

Source: woocommerce.com · r/shopify · stage: switched

From a Reddit thread to your next move

What we detect, what you get, and what you do with it. Pick the path that fits your team.

Sales, marketing and RevOps: Slack, CRM fields and plays.

  1. 0104

    Buyers talk about vendors on Reddit

    Every week we read 550+ vetted business communities for vendor switches, outages and price hikes.

    1. r/shopify
    r/shopifySep 18, 202633 comments

    After a lot of consideration I'm taking the step to migrate to shopify from woocommerce/wordpress, please help me with any tips.

    I finally made the choice of migrating to shopify. I run a big bookstore online, with over 1k products via WP/woocommerce.

    Extracted
    WooCommercewoocommerce.comcompanyShopifyshopify.comswitching_to

  2. 0204

    We turn the thread into a record

    The record names the company and its domain, says what happened and how far along it is, and keeps the quotes.

    2. Signal record

    WooCommerce

    woocommerce.com

    customerFeedbackstage: switchedcorenegative

    A large online bookstore with over 1,000 products is migrating away from WooCommerce due to frustrations with platform maintenance, including issues with updates, hosting, and plugins that required excessive time and attention.

    switching_toShopifyshopify.com

    signal_id 2eed26c5…detected 2026-09-20

  3. 0304

    Match it to your lists

    Is the company a competitor, one of your accounts, or you? Each answer calls for a different play.

    2. Signal record
    company.domainwoocommerce.comis in which list?
    • Your competitorDisplacement play on its customers
    • Your accountAlert the owner; stage shows severity
    • YouRoute to product and CS

  4. 0404

    Send it where your team works

    Post it to Slack, write it to your CRM, or give it to an AI agent. Pick a tab to see each one.

    3. Action: alert Slack #competitive
    or your own code
    #competitive

    Signal alert from your workflow

    WooCommerce customer switched to Shopify

    A large online bookstore with over 1,000 products is migrating away from WooCommerce due to frustrations with platform maintenance, including issues with updates, hosting, and plugins that required excessive time and attention.

    Add WooCommerce users to campaignRead the Reddit thread

    Illustration. The record fields are real.

Try it on your own accounts

1,000 free credits. Query reddit-company in the Signal API or from Claude.

Get a free API keyUse it in Claude via MCP

How we build this signal

How we build each Reddit signal

Every week, posts pass five stages. Each stage can only remove a post or narrow a field, so what ships is what we could verify.

Vetted communities
550+
Candidate subreddits rejected
59%
Subtypes
15
Refresh
Weekly
  1. 01

    Discovery

    We pull top and new posts from 550+ vetted business communities, plus keyword searches for events such as funding rounds and layoffs. Of 1,300+ subreddits probed, 59% were rejected. Posts found twice are merged by post ID.

  2. 02

    Triage

    A fast model keeps only posts that are B2B, worth acting on and name a company we can resolve. The rest stop before the expensive pass.

  3. 03

    Extraction

    A stronger model files each signal under one of 15 fixed subtypes, with a stage (considering to switched, speculative to confirmed), a core-or-aside label, the other companies involved and up to 5 verbatim quotes. A value outside the allowed list is set to null, never guessed.

  4. 04

    Vetting and company resolution

    A third model flags risky signals, and flagged signals do not ship. Each company is resolved to a domain by our shared resolution service, and an unmatched company does not ship. We never resolve the person who wrote the post.

  5. 05

    Delivery

    Each signal ID is built from the post, company and subtype, so a rerun updates a record instead of duplicating it. Each weekly batch is audited, then published by a reviewed copy step.

Reddit Signal Data Schema

A real customerFeedback record from a weekly batch, as the Signal API returns it. Long arrays are shortened.

Full schema docs →
{
  "signal_id": "2eed26c5-f0df-5307-a2d6-6fe56de56e0c",
  "batch_id": "2026-09-23-20-55-07",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "signal_name": "Reddit Mention",
  "detected_at": "2026-09-20T12:00:00.000Z",  // weekly batch anchor
  "association": "company",
  "company": {
    "name": "WooCommerce",
    "domain": "woocommerce.com",  // match on domain
    "linkedin_url": "linkedin.com/company/woocommerce",  // or match on LinkedIn URL
    "industries": ["Software Development"],
    "description": "WooCommerce provides an open-source ecommerce platform..."
  },
  "data": {
    "signal_category": "feedback",   // feedback | intent | adoption | event
    "summary": "A large online bookstore with over 1,000 products is migrating away from WooCommerce due to frustrations with platform maintenance, including issues with updates, hosting, and plugins that required excessive time and attention.",
    "entity_role": "vendor",         // vendor | buyer | subject
    "stage": "switched",             // customerFeedback: none | considering | switching | switched
    "category": "usability",
    "sentiment": "negative",
    "prominence": "core",            // core = the thread's subject, aside = passing mention
    "timing": "in_progress",
    "event_date": "2026-09",
    "evidence": [
      "[post] I finally made the choice of migrating to shopify. I run a big bookstore online, with over 1k products via WP/woocommerce.",
      "[post] I've enjoyed WP a lot but the last month i've been having a lot of issues with updates, hosts, plugins etc. which required a lot of time and attention."
    ],
    "other_companies": [
      { "name": "Shopify", "role": "switching_to", "domain": "shopify.com" },
      { "name": "WordPress", "role": "partner", "domain": "wordpress.com" }
    ],
    "topics": ["ecommerce", "migration", "churn", "maintenance", "plugins"],
    "source_url": "https://www.reddit.com/r/shopify/comments/1wjsxxf/after_a_lot_of_consideration_im_taking_the_step/",
    "post_id": "1wjsxxf",
    "post_title": "After a lot of consideration I'm taking the step to migrate to shopify from woocommerce/wordpress, please help me with any tips.",
    "post_kind": "text",
    "subreddit": "shopify",
    "subreddit_url": "https://www.reddit.com/r/shopify/",
    "post_date": "2026-09-18T15:13:53.000Z",
    "total_upvotes": 6,
    "total_comments": 33,
    "virality": "somewhat_high",
    "mention_count": 11,
    "comments": [
      { "author": "theDrivenDev", "score": 3, "depth": 0, "posted_at": "2026-09-18T17:19:14.000Z", "excerpt": "I handle migrations and the best advice I can give you is to clean your data beforehand..." }
    ],
    "comments_total": 33,
    "comments_included": 8
  }
}

Bulk data

Need this signal for 10,000+ companies?

Get a free sample file or a bulk feed (API, GCS push, flat file). The sample is real Reddit Signals records, as a CSV.

Talk to sales

Measured coverage

What's inside Reddit Signals

A dated snapshot counted in our production database, not a live count. Minimums, not ceilings.

Coverage for all 35 signal types →
1,726
Companies with fresh data per week
Average of the last 3 weekly batches, records through Sep 20, 2026
4,363
Records created per week
Average of the last 3 weekly batches, records through Sep 20, 2026

Monthly: about 5,036 companies and 17,044 records (measured, as of Sep 30, 2026).

Top subtypes

16 total
Customer Feedback8.7K · 66%
Buying Intent1.9K · 15%
Product Change583 · 4.5%
Product Launch540 · 4.1%
Service Outage258 · 2.0%
Cybersecurity Incident257 · 2.0%
Tech Adoption178 · 1.4%
Account Restriction175 · 1.3%

Top industries

all industries →
Software Development602 · 15%
IT Services and IT Consulting159 · 3.9%
Financial Services134 · 3.3%
Appliances, Electrical, and Electronics Manufacturing71 · 1.7%
Computer and Network Security57 · 1.4%
Technology, Information and Internet57 · 1.4%
Advertising Services53 · 1.3%

Join keys

fill rate
Domain100%
LinkedIn URL84%
Company name100%
Records measured 13,089+Companies reached 4,122+

See for yourself

Check out sample data: real Reddit records with the same fields the API returns.

Read the API docs
“Autobound's API streamlined our data management, accelerated product development, and improved outreach quality.”
AiSDR Team, Engineering Team, AiSDR

Frequently asked questions

What are Reddit signals?
Reddit signals are typed B2B records extracted from 550+ hand-vetted business subreddits. AI reads qualifying threads, classifies each event into one of 16 subtypes (customerFeedback, buyingIntent, techAdoption, serviceOutage, pricingChange, and more), resolves the company to a verified domain, and attaches verbatim quotes plus a link to the source thread. Signals are delivered at the company level.
How does Autobound keep Reddit signals accurate?
Three ways. The community universe is vetted: 1,300+ candidate subreddits were probed with live AI triage and 59% were rejected. The resolver abstains rather than guesses: if 'WooCommerce' can't be provably matched to woocommerce.com, no record ships. And every signal carries a stage and a prominence label (core or aside). Event subtypes use an evidence ladder (speculative → rumored → reported → confirmed). Independent AI audits gate every weekly batch.
How often do new Reddit signals arrive?
Weekly. Each batch is audited before it ships, and every signal has a stable, deterministic ID, so a rerun never duplicates a record. Reddit signals are delivered through the Signal API and the MCP server.
How should I use Reddit data in my outreach?
Never cite Reddit threads directly in outreach. Use the intelligence to inform positioning: if signals show a competitor's customers revolting over pricing or a botched rollout, build your messaging around that specific pain. For event subtypes, filter to 'reported' or 'confirmed' stage before acting so rumors never drive your pipeline.