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Marketing
B2B marketing insights covering demand generation, ABM, content strategy, and marketing automation. 27 articles and counting.
ABM with AI: The Complete Guide (2026)
AI-powered ABM guide for 2026: strategy, tools compared (6sense, Demandbase, RollWorks), signal-based targeting, and ROI metrics from ITSMA and Gartner.
Daniel Wiener··20 min read
10 Data-Backed Strategies That Actually Generate More Qualified B2B Leads
10 research-backed B2B lead gen strategies with real benchmarks from Gartner, Forrester, and CMI. ICP definition, intent data, scoring, and pipeline velocity.
Daniel Wiener··12 min read
15 Proven Strategies to Escape the Spam Folder and Dominate the Inbox
15 research-backed strategies to improve email deliverability, from SPF/DKIM/DMARC setup to engagement-based segmentation. Includes real stats and a prioritized action plan.
Daniel Wiener··10 min read
AI Email Marketing in 2025: What Actually Works (and What's Just Hype)
Research-backed guide to AI email marketing: real benchmarks, deliverability fundamentals, predictive segmentation, and tools that actually improve open rates and conversions.
Daniel Wiener··13 min read
How AI Multiplies Email Marketing ROI: A Data-Backed Guide for B2B Teams
AI email campaigns generate 41% more revenue. Learn the 7 proven strategies B2B teams use to boost open rates, personalization, and pipeline with AI.
Daniel Wiener··12 min read
15 Strategies Top B2B Companies Use to Build High-Converting Lead Generation Engines
Data-backed playbook: 15 strategies top B2B companies use to build lead gen engines that convert, with real benchmarks, funnel metrics, and AI tools.
Daniel Wiener··14 min read
20 B2B Email Marketing Strategies to Transform Your Multi-Channel Campaigns
Let's be honest, we've all been there: staring at an inbox overflowing with generic, forgettable emails, each one more eager than the last to disappear into...
Daniel Wiener··13 min read
B2B Email Marketing: 10 Data-Backed Strategies That Actually Drive Pipeline
10 research-backed B2B email strategies with real benchmarks from Litmus, Gartner, and more. Covers segmentation, deliverability, ABM, and AI with a 90-day plan.
Daniel Wiener··17 min read
B2B Email Strategies That Actually Close Enterprise Deals
Research-backed enterprise email strategies: map buying committees, personalize by stakeholder role, build multi-touch sequences, and measure metrics that predict revenue.
Daniel Wiener··13 min read
B2B Email Marketing: 20 Strategies That Actually Convert Enterprise Prospects
20 research-backed B2B email strategies for enterprise deals. Real benchmarks, ABM tactics, automation workflows, and deliverability best practices.
Daniel Wiener··15 min read
20 Emails Every B2B Content Marketing Strategy Needs to Succeed on LinkedIn
LinkedIn: it's not just for awkward networking events and overly enthusiastic connection requests anymore.
Daniel Wiener··14 min read
B2B Email Frameworks That Actually Convert: 10 Proven Models with Templates
10 proven B2B email frameworks with real templates and benchmarks. AIDA, PAS, BAB, and sequence-level structures that drive replies.
Daniel Wiener··14 min read
B2B Email Marketing Tips: Spice Up Your Sales with GIFs
Research-backed guide to GIFs in B2B emails: ROI data from Dell and NN/g, Outlook rendering fixes, accessibility rules, and a 7-point checklist.
Daniel Wiener··11 min read
B2B Email Marketing Tips: Should You Ditch Links in Your First Outreach?
Should you include links in cold emails? Data shows links hurt deliverability by up to 50%. Learn when to use them, when to skip, and how to protect inbox placement.
Daniel Wiener··13 min read
Data-Driven Targeting for B2B Sales & Marketing: A Practical Guide
Layer firmographic, technographic, intent, and signal data to target the right B2B accounts. Includes 2026 benchmarks from Gartner, Forrester, McKinsey.
Daniel Wiener··22 min read
Social Media Targeting for B2B Sales: A How-To Guide
I. Introduction: The Untapped Potential of Social Media Targeting for B2B Twitter's advertising platform allows you to amplify your message, reach a wider...
Daniel Wiener··16 min read
5 Questions to Instantly Improve Your Cold Email Response Rates
Picture this: you're the VP of Sales at a thriving SaaS company, the kind everyone is talking about.
Daniel Wiener··14 min read
B2B Email Subject Lines: Data From 130M+ Emails (2026)
Data from Gong (85M), Belkins (5.5M), Woodpecker (20M), and Lavender (28.3M): 2-4 word subject lines hit 46% opens. Benchmarks and formulas.
Daniel Wiener··19 min read
The Ultimate Guide to Optimizing B2B Sales & Marketing Emails for Mobile
Okay, let's set the scene: you're squeezing onto a jam-packed train, your morning coffee precariously balanced in one hand, while the other frantically...
Daniel Wiener··14 min read
The Ultimate Guide to Warming Up Your Email Address for B2B Sales and Marketing Success
Let's set the scene: you're a sales rep, practically buzzing with excitement. Your new outreach campaign is primed and ready, armed with meticulously...
Daniel Wiener··15 min read
Best Behavioral Analytics Platforms for B2B Marketers (2026)
Compare 10 behavioral analytics platforms for B2B in 2026. Real pricing (free to $300K+), honest limitations, and a framework matched to your GTM motion.
Daniel Wiener··22 min read
The Best Marketing Budgeting and ROI Platforms in 2026: A Practical Buyer's Guide
Compare 10 marketing budgeting and ROI platforms in 2026 with real pricing, Gartner MQ data, and a decision framework by spend level and data maturity.
Daniel Wiener··17 min read
Top 10 Multi-Channel Campaign Builders for B2B Marketers in 2025
Compare 10 multi-channel sales engagement platforms with real pricing, features, and use cases. Data-backed guide for B2B sales and marketing teams.
Daniel Wiener··13 min read
Top 12 AI Copywriting and Content Creation Tools for 2025: Your Guide to Crushing 2025 Goals
Compare the 12 best AI copywriting and content creation tools for 2026. Covers writing assistants, SEO tools, image generators, and content strategy platforms.
Daniel Wiener··11 min read
Best Personalization Engines Compared: 13 Platforms, Real Pricing, Honest Reviews (2026)
Compare 13 personalization engines with real pricing ($75/mo to $200K+/yr). Updated with 2026 Gartner MQ data, G2 ratings, and honest limitations.
Daniel Wiener··17 min read
ABM Tools Buyer's Guide: 15 Platforms Compared With Real Pricing (2026)
15 AI-powered ABM tools compared with real 2026 pricing ($29/mo to $300K/yr), Gartner MQ + Forrester Wave data, and a budget-based selection framework.
Daniel Wiener··29 min read
Top 14 Email Deliverability and Testing Solutions for 2025
I. Introduction: The Ever-Evolving Landscape of Email DeliverabilityPicture this: the year is 2025, and you've just hit "send" on a meticulously crafted...
Daniel Wiener··18 min readSee Autobound in Action
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