Introducing Reddit Signals
Autobound now turns Reddit threads into B2B signals your team can act on. We read 500+ hand-vetted business communities and ship the pricing revolts, outages, layoffs, and switch announcements as typed records with verbatim quotes and a verified company domain.
It's live today for every Signal API customer, by API, GCS push, or flat file. New signals land weekly.
“They didn't give us a heads up - just started carpet bombing everyone.”
“leadership wanted the emails nuked, apps ripped off endpoints, and licensing/training for Copilot expedited.”
Source: r/sysadmin · verbatim from the thread
The Reddit signal, by the numbers
Catch accounts mid-decision
Nobody lies to r/sysadmin. When a renewal triples or a vendor breaks trust, people post, and the thread names names. Here are five more real signals from recent production runs, exactly as they land in your CRM.
“Broadcom support said that this is correct and by merging the license it automatically converts it to subscription.”
Perpetual VMware licenses converted to a subscription with a hard 90-day expiry clock.
“The problem: $null is the default. Unless someone explicitly changed it, your clients are on $null.”
EWS gets blocked in Exchange Online on October 1, and the default config breaks. A ready-made reason to call every MSP.
“Hope not. I’ve been looking at the screen for the past four hours on the company’s dime.”
A live outage caught from a status-page screenshot, while admins were still locked out.
“it wouldn’t surprise me if there were between 250 and 400 roles laid off.”
A prediction built from the acquirer's SEC filing. We label it speculative, so you never mistake it for news.
“You do realize Huntress has raised hundreds of millions in VC, including most recently a $150 million Series D?”
A real $150M Series D, but mentioned in passing. We flag it as an aside, so you can filter the noise.
Reddit ranges from “I watched it happen” to “my cousin heard a rumor.” We don't flatten that, we label it: every signal carries an evidence stage (speculative → rumored → reported → confirmed) and a prominence (core or aside). Set your floor at “reported” and rumors never touch your pipeline.
How it works
- 01
Read
New threads from 500+ vetted communities, every week.
- 02
Extract
AI pulls the event, the verbatim quotes, and one of 15 subtypes.
- 03
Resolve
“Grammarly” becomes grammarly.com. No provable match, no record.
- 04
Ship once
Every signal gets a stable ID. It updates in place if the evidence strengthens.
Every signal carries one of 15 subtypes, so a pricing revolt and a funding rumor route to different plays. Filter on the exact string with signal_subtypes.
- customerFeedback
- buyingIntent
- techAdoption
- serviceOutage
- pricingChange
- productChange
- accountRestriction
- financialDistress
- cybersecurityIncident
- layoffs
- leadershipChange
- acquisitionAnnounced
- fundingEvent
- hiringSignal
- productLaunch
Built for accuracy
Checkable
Every signal carries verbatim quotes and a link to the source thread. Every claim is one click from its evidence.
Honest confidence
Signals say whether something is confirmed, rumored, or a prediction, and whether it was the thread's subject or a passing mention. The company resolver abstains rather than guesses.
Audited
An automated reviewer checks every risky signal at production time, and independent AI audits gate every weekly batch before it ships.
What's next
More communities
The triage loop keeps auditioning new subreddits against the same live bar.
Deeper history
Backfilled weeks, so a new subscription starts with context instead of a cold feed.
Richer contacts
Named executives already resolve to LinkedIn profiles. More roles follow.
Your buyers are already talking. Start listening.
Pull your first Reddit signals today with the Signal API, or get them by GCS push or flat file. Full schemas: reddit-company and reddit-contact.