Warmly

Company Background

Warmly is a signal-based revenue orchestration platform founded in 2023. With a team of 60+ employees and 25+ active users on the sales team, Warmly helps B2B companies identify and engage website visitors in real time.

The Challenge

Warmly’s sales team was struggling with the fundamental limitations of manual outbound:

• Low response rates: Traditional cold outreach wasn’t generating enough engagement
• Excessive research time: SDRs spent too many hours on prospect research with inconsistent results
• Burnout and ramp times: New reps took 4-6 weeks to reach productivity, and the manual grind was causing team burnout

“My CEO doesn’t answer cold calls. I don’t answer cold calls. So why are we training SDRs to make more of them?”

— Keegan Otter, Head of Revenue

The Solution

Warmly integrated Autobound to scale their signal-based selling approach:

• Automated personalization: Autobound’s Insights Engine scans 400+ data points to generate relevant, personalized messaging
• Accelerated rep ramp time: New reps get access to proven messaging frameworks from day one
• Reduced manual research: Hours of prep work replaced by instant insight surfacing
• Brand consistency: Guardrails and auditable workflows ensure every message stays on-brand

The Results

“With Autobound, reps are producing more output, faster, and without sacrificing personalization. It’s like onboarding with cheat codes.”

— Keegan Otter, Head of Revenue