Warmly x Autobound

Moving from Volume to Value

Warmly’s go-to-market team faced a common scaling dilemma: their manual outbound efforts were yielding low response rates, and SDRs were spending excessive time on prospect research with inconsistent results. The pressure to hit quota led to burnout, and long ramp times for new reps slowed down pipeline growth.

Keegan Otter, Warmly’s Head of Revenue, recognized a fundamental disconnect in their strategy. The leadership team didn't believe in the effectiveness of traditional cold calling and needed to shift the company’s GTM motion from a focus on volume to one centered on relevance and real-time buying signals.

"My CEO doesn’t answer cold calls. I don’t answer cold calls. So why are we training SDRs to make more of them?" – Keegan Otter, Head of Revenue, Warmly

Scaling Outbound While Staying in Control

Warmly chose Autobound to scale its signal-based selling motion. Autobound’s platform was purpose-built to turn real-time buyer insights into sales-ready messages that are accurate, actionable, and always on-brand.

By integrating directly with Warmly’s existing Outreach and HubSpot stack, Autobound provided a centralized workflow that empowered the entire GTM team. The solution delivered immediate impact by:

Automating Personalization: The Insights Engine automatically scanned over 350+ unique data points—including SEC filings, hiring trends, and LinkedIn activity—to generate hyper-personalized messaging.

Accelerating Rep Ramp Time: New reps were onboarded faster, equipped with proven, high-performing messaging from day one.

Reducing Prep Time: SDRs drastically cut down on manual research, allowing them to focus on high-value selling activities instead of tedious data gathering.

Ensuring Brand Consistency: With built-in guardrails and auditable workflows, every message remained brand-safe and compliant, giving leadership the operational control they needed.

The Power of Signal-Based Selling

Autobound’s success at Warmly is rooted in its perfect alignment with a modern, signal-based GTM motion. Every outreach touchpoint is now grounded in real-time context, triggered by specific account and buyer behavior. This allowed Warmly to shift its training from cold call volume to strategic follow-up on warm, signal-driven leads.

Scaling Global with Confidence

Autobound empowered Warmly to scale its GTM team globally with unprecedented efficiency. Warmly’s Macedonia-based SDR team now consistently outperforms its previous U.S.-based teams, achieving higher output and stronger retention at a lower cost. Autobound’s intuitive platform enables this global team to execute high-quality, personalized outreach without requiring deep enablement overhead, proving its ability to deliver performance at scale.

Automating Intelligence at Every Touchpoint

Warmly is continuing to deepen its partnership with Autobound by integrating Autobound’s flexible, API-first infrastructure into its inbound orchestration layer. This will enable personalized messaging to be triggered automatically the moment a lead interacts with the website, reducing time-to-touch and ensuring every interaction is powered by intelligent automation.