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2USustained decline

2u.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 112K.

What happened

Minimal AI traffic at 0.8% (~677 visits). Top: chatgpt.com (67%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
111,606
Month over month
-6.3%
3-month change
-13.3%
Global rank
361,774
Top country
US (51%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
159,899
Category rank
3,889
Change, 3 months
-13.3%
Change, month over month
-6.3%
Digital health score
53

Details

Measured month
May 2026
Category
science_and_education/education
Mail visits
8,705
Traffic band
Developing
Direct visits
33,817
Search visits
23,102
Small website
No
Snapshot date
May 1, 2026
Social visits
335
Website title
2U Newsroom | Press Releases, Company Announcements, Media Kit, and More
Brand strength
Moderate
Referral visits
43,526
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~677 visits). Top: chatgpt.com (67%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
3/5
Website description
In the 2U newsroom, you’ll find our latest press releases, company announcements, media kit, and contact email for media inquiries.
Country rank country
US
Digital health label
Fair
Social traffic level
Low

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/162134f3-de09-416b-afc5-1ee96a933aab returns this record as JSON. POST /v1/companies/enrich returns every signal for 2u.com.

{
  "signal_id": "162134f3-de09-416b-afc5-1ee96a933aab",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T06:52:42.601+00:00",
  "company": {
    "name": "2U",
    "domain": "2u.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "2u.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 112K.",
    "traffic": {
      "2026-03-01": 128746,
      "2026-04-01": 119082,
      "2026-05-01": 111606
    },
    "category": "science_and_education/education",
    "relevance": 15.1,
    "ai_traffic": {
      "total_visits": 677,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 67.282
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.405,
      "pages_per_visit": 2.068,
      "avg_visit_duration_seconds": 50
    },
    "global_rank": 361774,
    "mail_visits": 8705,
    "country_rank": 159899,
    "top_keywords": [
      {
        "cpc": 0.81,
        "name": "2u",
        "volume": 6750,
        "estimated_value": 4850
      },
      {
        "name": "2u careers",
        "volume": 590,
        "estimated_value": 770
      },
      {
        "cpc": 0.98,
        "name": "hardware acceleration chrome",
        "volume": 53080,
        "estimated_value": 310
      },
      {
        "name": "2u inc",
        "volume": 460,
        "estimated_value": 260
      },
      {
        "name": "u2 getsmarter",
        "volume": 320,
        "estimated_value": 240
      }
    ],
    "traffic_band": "developing",
    "category_rank": 3889,
    "direct_visits": 33817,
    "search_visits": 23102,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 335,
    "top_countries": {
      "AE": 0.042,
      "CA": 0.038,
      "US": 0.51,
      "VN": 0.045,
      "ZA": 0.044
    },
    "website_title": "2U Newsroom | Press Releases, Company Announcements, Media Kit, and More",
    "brand_strength": "moderate",
    "change_3mo_pct": -13.3,
    "change_mom_pct": -6.3,
    "referral_visits": 43526,
    "traffic_sources": {
      "mail": 0.078,
      "paid": 0,
      "direct": 0.303,
      "search": 0.207,
      "social": 0.003,
      "referral": 0.39
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~677 visits). Top: chatgpt.com (67%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "3/5",
    "website_description": "In the 2U newsroom, you’ll find our latest press releases, company announcements, media kit, and contact email for media inquiries.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 53,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 30% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 53: Engagement 36/100 (25%), Volume 75/100 (20%), Brand 61/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 0% of total visits (~335 visits).",
    "engagement_quality_score": 36,
    "geo_concentration_detail": "Highly concentrated traffic: US (51%), VN (5%), ZA (4%).",
    "referral_strength_detail": "Strong referral strength at 39% of traffic (~43,526 visits).",
    "search_dependency_detail": "Low search dependency at 21% of total traffic.",
    "engagement_quality_detail": "Low engagement (36/100) with 41% bounce rate, 2.1 pages per visit, and 50-second average duration."
  }
}

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