AbbVie Named Official Pharmaceutical Sponsor of the PGA TOUR and 2026 Presidents Cup, Launches Birdies for Brain Health Campaign

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  "detected_at": "2026-09-15T12:30:00+00:00",
  "company": {
    "name": "AbbVie",
    "domain": "abbvie.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/abbvie-named-official-pharmaceutical-sponsor-of-the-pga-tour-and-2026-presidents-cup-launches-birdies-for-brain-health-campaign-302878405.html",
    "title": "AbbVie Named Official Pharmaceutical Sponsor of the PGA TOUR and 2026 Presidents Cup, Launches Birdies for Brain Health Campaign",
    "excerpt": "NORTH CHICAGO, Ill. , Sept. 15, 2026 /PRNewswire/ -- AbbVie (NYSE: ABBV ), a global pharmaceutical leader, and the PGA TOUR today announced a partnership naming AbbVie the Official Pharmaceutical Sponsor of the PGA TOUR and the 2026 Presidents Cup. Through this new partnership, AbbVie introduces Birdies for Brain Health, a multi-year, purpose-driven campaign that turns birdies into more than a score by raising awareness and advancing support for people living with brain health conditions and their care partners. Birdies for Brain Health will launch at the 2026 Presidents Cup at Medinah Country Club, near AbbVie's global headquarters in North Chicago, Illinois. The campaign will begin with a donation in recognition of the more than 1 in 3 people globally affected by a neurological disorder. 1 The donation will be shared among six patient advocacy organizations advancing science, awareness and support across migraine, mental health conditions and Parkinson's disease. In 2027, Birdies for Brain Health will scale through donations for every birdie at PGA TOUR Signature Events and the FedExCup Playoffs. Signature Events are limited-field PGA TOUR tournaments featuring many of the TOUR's top players, with increased purses and FedExCup points. The organizations AbbVie is supporting through Birdies for Brain Health in 2026-2027 include: \"Neurological and mental health conditions...",
    "summary": "AbbVie and the PGA TOUR announced a partnership naming AbbVie the Official Pharmaceutical Sponsor of the PGA TOUR and the 2026 Presidents Cup.",
    "location": "North Chicago, Illinois, USA",
    "planning": false,
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    "published_at": "2026-09-15T12:30:00Z",
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    "effective_date": "2026-09-15",
    "article_sentence": "AbbVie (NYSE: ABBV ), a global pharmaceutical leader, and the PGA TOUR today announced a partnership naming AbbVie the Official Pharmaceutical Sponsor of the PGA TOUR and the 2026 Presidents Cup.",
    "related_company_name": "PGA TOUR",
    "related_company_domain": "pgatour.com"
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