Toni de la Prieta (Accenture): "Andalusia is our technological flagship, now the challenge is to scale AI"
Article excerpt
Toni de la Prieta, at Accenture's headquarters in Seville. / José Ángel García Artificial intelligence has moved beyond the proof-of-concept stage and now faces the challenge of generating real impact in companies and institutions. That is the main thesis defended by Toni de la Prieta, head of Accenture's Advanced Technology Center for Spain and Portugal. The executive maintains that the technology has already demonstrated its potential and that the challenge consists of deploying it at scale to transfer its value to the real economy. Accenture concentrates 4,200 technology professionals in Andalusia, distributed between 2,400 in Malaga and 1,800 in Seville, a presence that leads De la Prieta to define the community as the company's "great flagship". That figure represents more than a third of the 12,000 technology specialists the firm operates with in Spain and Portugal. The region's weight is also reflected in the fact that one of the multinational's six global artificial intelligence innovation centers is located in the community. De la Prieta highlights that Andalusia hosts one of Accenture's six global artificial intelligence innovation centers and exports talent to international projects from its centers in Seville and Malaga. The executive also underlines that the community provides service to clients in different markets and that the activity developed in the region...
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Accenture has created Accenture Edge to target medium-sized companies, a segment that has traditionally had less access to the technological capabilities deployed by large corporations.
