Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence
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Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence. The deal strengthens the homegrown marketing platform's artificial intelligence tools. We break down complex business news to help you understand how money moves in Chicago and how it affects you. Chicago software company ActiveCampaign announced Tuesday that it bought AI startup Feedback Intelligence in San Francisco for an undisclosed sum. ActiveCampaign is a $3 billion AI-driven marketing platform used by hundreds of thousands of small businesses worldwide, according to the Loop-based firm. Founded in 2003, the company uses AI to automate tasks such as email and text message marketing. Homegrown ActiveCampaign has about 300 employees in Chicago as part of a global workforce of 800 in the U.S., Ireland, Poland, Australia, Brazil and Costa Rica. It is headquartered at 1 N. Dearborn St. Chinar Movsisyan, founder and CEO of Feedback Intelligence, will join ActiveCampaign's technology and product organization, and oversee a three-person Feedback Intelligence team, alongside a broader AI team. The acquisition of Feedback Intelligence's AI analytics tool strengthens ActiveCampaign's AI engine, called Active Intelligence, which powers fully automated "autonomous marketing" for businesses. The engine drives interaction between users and AI software, called agents. "Basic metrics like conversation...
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