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ActiveCampaignNews

Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence

What happened

ActiveCampaign hires Movsisyan as founder and CEO.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence. The deal strengthens the homegrown marketing platform's artificial intelligence tools. We break down complex business news to help you understand how money moves in Chicago and how it affects you. Chicago software company ActiveCampaign announced Tuesday that it bought AI startup Feedback Intelligence in San Francisco for an undisclosed sum. ActiveCampaign is a $3 billion AI-driven marketing platform used by hundreds of thousands of small businesses worldwide, according to the Loop-based firm. Founded in 2003, the company uses AI to automate tasks such as email and text message marketing. Homegrown ActiveCampaign has about 300 employees in Chicago as part of a global workforce of 800 in the U.S., Ireland, Poland, Australia, Brazil and Costa Rica. It is headquartered at 1 N. Dearborn St. Chinar Movsisyan, founder and CEO of Feedback Intelligence, will join ActiveCampaign's technology and product organization, and oversee a three-person Feedback Intelligence team, alongside a broader AI team. The acquisition of Feedback Intelligence's AI analytics tool strengthens ActiveCampaign's AI engine, called Active Intelligence, which powers fully automated "autonomous marketing" for businesses. The engine drives interaction between users and AI software, called agents. "Basic metrics like conversation...

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Extracted by Autobound

From the Signal API record
Event
News

What this signalsA new leader often reviews the tools the team uses.

Person
Movsisyanfounder and CEO

The full record

From the Signal API record

People

  • Movsisyanfounder and CEO · Named in the story

Details

Category
Hires

Topics and mentions

Job title tags

  • directors

Extraction

Confidence
68%
Detected
Feb 4, 2026
signal_type
news
signal_subtype
hires

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/72eccf49-9c91-462d-bf43-ff2f47de3ca5 returns this record as JSON. POST /v1/companies/enrich returns every signal for activecampaign.com.

{
  "signal_id": "72eccf49-9c91-462d-bf43-ff2f47de3ca5",
  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-02-04T06:08:49+00:00",
  "company": {
    "name": "ActiveCampaign",
    "domain": "activecampaign.com"
  },
  "data": {
    "url": "https://chicago.suntimes.com/money/2026/02/04/chicago-software-firm-activecampaign-buys-ai-startup-feedback-intelligence",
    "title": "Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence",
    "contact": "Movsisyan",
    "excerpt": "Chicago software firm ActiveCampaign buys AI startup Feedback Intelligence.\n\nThe deal strengthens the homegrown marketing platform's artificial intelligence tools.\n\nWe break down complex business news to help you understand how money moves in Chicago and how it affects you.\n\nChicago software company ActiveCampaign announced Tuesday that it bought AI startup Feedback Intelligence in San Francisco for an undisclosed sum.\n\nActiveCampaign is a $3 billion AI-driven marketing platform used by hundreds of thousands of small businesses worldwide, according to the Loop-based firm. Founded in 2003, the company uses AI to automate tasks such as email and text message marketing.\n\nHomegrown ActiveCampaign has about 300 employees in Chicago as part of a global workforce of 800 in the U.S., Ireland, Poland, Australia, Brazil and Costa Rica. It is headquartered at 1 N. Dearborn St.\n\nChinar Movsisyan, founder and CEO of Feedback Intelligence, will join ActiveCampaign's technology and product organization, and oversee a three-person Feedback Intelligence team, alongside a broader AI team.\n\nThe acquisition of Feedback Intelligence's AI analytics tool strengthens ActiveCampaign's AI engine, called Active Intelligence, which powers fully automated \"autonomous marketing\" for businesses.\n\nThe engine drives interaction between users and AI software, called agents.\n\n\"Basic metrics like conversation...",
    "summary": "ActiveCampaign hires Movsisyan as founder and CEO.",
    "category": "hires",
    "found_at": "2026-02-04T06:08:49Z",
    "planning": false,
    "image_url": "https://cst.brightspotcdn.com/dims4/default/3266fc4/2147483647/strip/true/crop/1660x948+0+134/resize/1461x834!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F91%2Fc9%2Fb3d5162a43fe8a9b22aa365305f0%2Factivecampaign-loop-hq-2.jpg",
    "job_title": "founder and CEO",
    "confidence": 0.6786,
    "published_at": "2026-02-04T23:40:57Z",
    "job_title_tags": [
      "directors"
    ],
    "article_sentence": "Chinar Movsisyan, founder and CEO of Feedback Intelligence, will join ActiveCampaign's technology and product organization, and oversee a three-person Feedback Intelligence team, alongside a broader AI team."
  }
}

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