Adobe Unveils New Generative Media Tool in Premiere, Plus More AI-Powered Updates

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  "detected_at": "2026-09-08T19:52:14+00:00",
  "company": {
    "name": "Adobe",
    "domain": "adobe.com"
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  "data": {
    "url": "https://nofilmschool.com/adobe-generative-media-tool",
    "title": "Adobe Unveils New Generative Media Tool in Premiere, Plus More AI-Powered Updates - nofilmschool.com",
    "excerpt": "Believe it or not, more AI-powered tools and upgrades are coming to Premiere and After Effects. In fact, Adobe is also rolling out a new Generative Media Tool directly in Premiere that lets users generate video and sound effects in their timelines. And while the direction of these new updates and features is not surprising, as Adobe has been developing AI tools and features for several years now, the addition of more of them directly in Premiere (and After Effects) is a bit new, as until now most of the major new AI innovations have been in the Firefly video editor. Still, this is big news coming out of IBC 2026 , where the company is showcasing these updates on the floor. Let’s take a look at everything new here in Premiere and After Effects and explore what might be the most useful for your workflows. As Adobe has shared before, the company’s latest Creators' Toolkit Report found that nearly 90% of its creators “accelerate the growth of their business or audience” when they use AI tools like the ones in Adobe’s suite. And that continues to be the direction of the company, and most companies these days, as Adobe has unveiled Premiere’s new Generative Media tool, which will now allow editors to generate video and sound effects directly in their Premiere timelines. The new tool promises to be quite intuitive and easy to use, as all you’ll need to do is simply select the tool...",
    "product": "Generative Media Tool",
    "summary": "Adobe's new Generative Media Tool in Premiere will allow users to choose from different models, including Runway's model.",
    "planning": false,
    "image_url": "https://nofilmschool.com/media-library/image.webp?id=67739708&width=1200&height=600&coordinates=124%2C0%2C124%2C0",
    "confidence": 0.9,
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    "published_at": "2026-09-08T19:52:14Z",
    "article_sentence": "At launch, users will be able to choose from different models, including Adobe Firefly and partner models like Google Veo, Kling, Runway, and Luma.",
    "related_company_name": "Runway",
    "related_company_domain": "runwayml.com"
  }
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