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ADPTraffic snapshot

adp.com received 92M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~513,426 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), copilot.microsoft.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
92,256,240
Month over month
-4.1%
3-month change
-0.4%
Global rank
407
Top country
US (85%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
122
Category rank
1
Change, 3 months
-0.4%
Change, month over month
-4.1%
Digital health score
88

Details

Measured month
Aug 2026
Category
finance/financial_planning_and_management
Mail visits
6,642,449
Traffic band
Major
Direct visits
41,607,564
Search visits
13,100,386
Small website
No
Snapshot date
Aug 1, 2026
Social visits
8,026,293
Website title
ADP Official Site | Payroll, HR and Tax Services
Brand strength
Strong
Referral visits
21,034,423
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~513,426 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), copilot.microsoft.com (0%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate
Brand strength detail
Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c503142f-38c9-47c6-a773-d1e3ec0e3f5b returns this record as JSON. POST /v1/companies/enrich returns every signal for adp.com.

{
  "signal_id": "c503142f-38c9-47c6-a773-d1e3ec0e3f5b",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:50.961+00:00",
  "company": {
    "name": "ADP",
    "domain": "adp.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "adp.com received 92M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 92662288,
      "2026-07-01": 96249979,
      "2026-08-01": 92256240
    },
    "category": "finance/financial_planning_and_management",
    "relevance": 14.1,
    "ai_traffic": {
      "total_visits": 513426,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.83
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 4.774
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.082
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.242,
      "pages_per_visit": 4.752,
      "avg_visit_duration_seconds": 290
    },
    "global_rank": 407,
    "mail_visits": 6642449,
    "country_rank": 122,
    "top_keywords": [
      {
        "cpc": 3.81,
        "name": "adp",
        "volume": 1344260,
        "estimated_value": 1693260
      },
      {
        "cpc": 4.17,
        "name": "adp login",
        "volume": 261480,
        "estimated_value": 488120
      },
      {
        "cpc": 4.37,
        "name": "paycheck calculator",
        "volume": 139890,
        "estimated_value": 293120
      },
      {
        "cpc": 4.93,
        "name": "adp workforce",
        "volume": 110090,
        "estimated_value": 118700
      },
      {
        "cpc": 1.76,
        "name": "salary calculator",
        "volume": 196450,
        "estimated_value": 113840
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 41607564,
    "search_visits": 13100386,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 8026293,
    "top_countries": {
      "BR": 0.015,
      "CA": 0.057,
      "FR": 0.01,
      "IN": 0.017,
      "US": 0.854
    },
    "website_title": "ADP Official Site | Payroll, HR and Tax Services",
    "brand_strength": "strong",
    "change_3mo_pct": -0.4,
    "change_mom_pct": -4.1,
    "referral_visits": 21034423,
    "traffic_sources": {
      "mail": 0.072,
      "paid": 0,
      "direct": 0.451,
      "search": 0.142,
      "social": 0.087,
      "referral": 0.228
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~513,426 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 88,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 88: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 90/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~8,026,293 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (85%), CA (6%), IN (2%).",
    "referral_strength_detail": "Strong referral strength at 23% of traffic (~21,034,423 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 24% bounce rate, 4.8 pages per visit, and 290-second average duration."
  }
}

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