adp.com received 92M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.6% (~513,426 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), copilot.microsoft.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 92,256,240
- Month over month
- -4.1%
- 3-month change
- -0.4%
- Global rank
- 407
- Top country
- US (85%)
- Trend
- Fluctuating
More from ADP
- EarningsADP to Announce First Quarter Fiscal 2027 Financial Results on October 28, 2026Earnings
- RedditAn ADP-branded time clock was shown displaying a "Schedule violation" error, which a commenter identified as a typical ADP issue, impacting an estimated 500 employees.Reddit
- IntegrationADP Expands Partnership with AWSIntegration
- PartnershipADP Partners with AWS to Accelerate AI-Powered Innovation in Human Capital ManagementPartnership
- RecognitionADP Named a Leader in Everest Group’s People Analytics Platforms PEAK Matrix® Assessment 2026Recognition
- LaunchPrivate-sector hiring hit the brakes in August with just 38,000 jobs addedLaunch
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The full record
From the Signal API recordNumbers
- Country rank
- 122
- Category rank
- 1
- Change, 3 months
- -0.4%
- Change, month over month
- -4.1%
- Digital health score
- 88
Details
- Measured month
- Aug 2026
- Category
- finance/financial_planning_and_management
- Mail visits
- 6,642,449
- Traffic band
- Major
- Direct visits
- 41,607,564
- Search visits
- 13,100,386
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 8,026,293
- Website title
- ADP Official Site | Payroll, HR and Tax Services
- Brand strength
- Strong
- Referral visits
- 21,034,423
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~513,426 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), copilot.microsoft.com (0%).
- Geo concentration
- Highly concentrated
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Moderate
- Brand strength detail
- Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/c503142f-38c9-47c6-a773-d1e3ec0e3f5b returns this record as JSON. POST /v1/companies/enrich returns every signal for adp.com.
{
"signal_id": "c503142f-38c9-47c6-a773-d1e3ec0e3f5b",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:18:50.961+00:00",
"company": {
"name": "ADP",
"domain": "adp.com"
},
"data": {
"trend": "fluctuating",
"summary": "adp.com received 92M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 92662288,
"2026-07-01": 96249979,
"2026-08-01": 92256240
},
"category": "finance/financial_planning_and_management",
"relevance": 14.1,
"ai_traffic": {
"total_visits": 513426,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 90.83
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 4.774
},
{
"name": "claude.ai",
"rank": 3,
"share": 1.082
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.242,
"pages_per_visit": 4.752,
"avg_visit_duration_seconds": 290
},
"global_rank": 407,
"mail_visits": 6642449,
"country_rank": 122,
"top_keywords": [
{
"cpc": 3.81,
"name": "adp",
"volume": 1344260,
"estimated_value": 1693260
},
{
"cpc": 4.17,
"name": "adp login",
"volume": 261480,
"estimated_value": 488120
},
{
"cpc": 4.37,
"name": "paycheck calculator",
"volume": 139890,
"estimated_value": 293120
},
{
"cpc": 4.93,
"name": "adp workforce",
"volume": 110090,
"estimated_value": 118700
},
{
"cpc": 1.76,
"name": "salary calculator",
"volume": 196450,
"estimated_value": 113840
}
],
"traffic_band": "major",
"category_rank": 1,
"direct_visits": 41607564,
"search_visits": 13100386,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 8026293,
"top_countries": {
"BR": 0.015,
"CA": 0.057,
"FR": 0.01,
"IN": 0.017,
"US": 0.854
},
"website_title": "ADP Official Site | Payroll, HR and Tax Services",
"brand_strength": "strong",
"change_3mo_pct": -0.4,
"change_mom_pct": -4.1,
"referral_visits": 21034423,
"traffic_sources": {
"mail": 0.072,
"paid": 0,
"direct": 0.451,
"search": 0.142,
"social": 0.087,
"referral": 0.228
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~513,426 visits). Top: chatgpt.com (91%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), copilot.microsoft.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 88,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 88: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 90/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 9% of total visits (~8,026,293 visits).",
"engagement_quality_score": 94,
"geo_concentration_detail": "Highly concentrated traffic: US (85%), CA (6%), IN (2%).",
"referral_strength_detail": "Strong referral strength at 23% of traffic (~21,034,423 visits).",
"search_dependency_detail": "Low search dependency at 14% of total traffic.",
"engagement_quality_detail": "High engagement (94/100) with 24% bounce rate, 4.8 pages per visit, and 290-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/c503142f-38c9-47c6-a773-d1e3ec0e3f5b \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"adp.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.