Advocate Health Names New Chief Marketing, Brand and Consumer Experience Officer
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Advocate Health names new chief marketing, brand and consumer experience officer. 25-year marketing veteran Nicole Phillips to lead through transformative period. CHARLOTTE, N.C. - Advocate Health has named Nicole Phillips as a senior vice president and the new chief marketing, brand and consumer officer for the nation's third-largest nonprofit health care provider. Phillips will take charge of building stronger connections with consumers for a preeminent health care delivery system that is on the leading-edge of innovation, quality and academic medicine. Advocate Health is made up of strong, regional care delivery brands: Advocate Health Care in Chicagoland; Atrium Health in Alabama, the Carolinas and Georgia; and Aurora Health Care, in Wisconsin. It cares for more than 6 million patients each year across its six-state footprint. "Nicole is deeply passionate about consumers and bringing their voices to the forefront of the work that she leads," said Kinneil Coltman, senior executive vice president and the chief consumer and social impact officer. "Her career has been highlighted by consistently delivering a more seamless and personalized experience for consumers, raising the bar for engagement and consumer experience. We are so excited to welcome Nicole and her talents to Advocate Health." In leading Advocate Health's marketing, brand and consumer experience team...
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