A quarter of all transactions are now initiated directly through Affirm's mobile app, website, and the Affirm Card, representing a strategic shift away from relying solely on merchant checkout integrations. This increases the importance of their direct-to-consumer marketing, app functionality, and user experience.
Filing excerpt
During the fiscal year ended June 30, 2026, 25% of our transactions were initiated through mobile app and website channels as well as Affirm Card.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Vendors
sec-10kchannelShiftGet every 10-K signal for Affirm and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Affirm this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/7d878557-a276-4e70-b3a9-233bde50ca20 returns this record as JSON. POST /v1/companies/enrich returns every signal for affirm.com.
{
"signal_id": "7d878557-a276-4e70-b3a9-233bde50ca20",
"signal_type": "sec-10k",
"signal_subtype": "channelShift",
"detected_at": "2026-09-01T07:03:35.961+00:00",
"company": {
"name": "Affirm",
"domain": "affirm.com"
},
"data": {
"detail": "A quarter of all transactions are now initiated directly through Affirm's mobile app, website, and the Affirm Card, representing a strategic shift away from relying solely on merchant checkout integrations. This increases the importance of their direct-to-consumer marketing, app functionality, and user experience.",
"metrics": {
"pct": 0.25,
"timeframe": "current_year",
"pct_context": "of transactions initiated through mobile app, website, and Affirm Card in FY 2026"
},
"summary": "25% of Affirm's transaction volume now originates from its own app and card products",
"excerpts": "During the fiscal year ended June 30, 2026, 25% of our transactions were initiated through mobile app and website channels as well as Affirm Card.",
"relevance": 0.7,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1820953/000162828026059279/afrm-20260630.htm",
"filing_date": "2026-08-27",
"filing_year": 2026,
"fiscal_year_end": "06/30",
"sales_relevance": "New channel tools needed",
"signal_category": "market",
"vendors_mentioned": [
"Cross River Bank"
],
"technologies_mentioned": [
"API"
]
}
}
curl https://signals.autobound.ai/v1/signals/7d878557-a276-4e70-b3a9-233bde50ca20 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"affirm.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.