76% of Gen Z and 63% of millennials turn to AI for first line of primary healthcare
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Aflac Wellness Matters ® survey reveals wellness paradox: health confidence up, preventive care down Gen Z (76%) and millennials (63%) use AI for health support before seeking professional medical care Younger generations (43% of Gen Z and 39% of millennials) spend more on self-care and wellness but are less likely to have a primary care doctor Growing reliance on emergency room and urgent care suggests shift from preventive to reactive wellness as more than 2 in 5 Americans primarily use these services for healthcare needs COLUMBUS, Ga., Aug. 4, 2026 /PRNewswire/ -- August is National Wellness Month, a time to emphasize the importance of healthy routines, sustainable health habits and preventive care. Key findings from the fourth annual Wellness Matters survey 1 released by Aflac Incorporated , the leading provider of supplemental health insurance in the U.S. 2 and a pioneer in cancer insurance for more than seven decades, reveal younger generations - 76% of Gen Z and 63% of millennials - are turning first to artificial intelligence (AI) for health support in lieu of seeking professional medical care. A wellness paradox is emerging as Americans - particularly younger generations - feel more confident and in control of their health than ever before, yet they have never been less likely to see a doctor. Primary care shift: digital first, doctor second Young Americans are...
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