airproducts.com shows sustained decline with 3 consecutive months of decreases, down 29% overall to 119K.

{
  "signal_id": "6865e472-6844-4fb6-a23f-e67bd4e00a54",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T07:51:34.718+00:00",
  "company": {
    "name": "Air Products",
    "domain": "airproducts.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "airproducts.com shows sustained decline with 3 consecutive months of decreases, down 29% overall to 119K.",
    "traffic": {
      "2026-03-01": 169153,
      "2026-04-01": 132312,
      "2026-05-01": 119282
    },
    "category": "heavy_industry_and_engineering/chemical_industry",
    "relevance": 23.6,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.41,
      "pages_per_visit": 2.749,
      "avg_visit_duration_seconds": 60
    },
    "global_rank": 308900,
    "mail_visits": 1670,
    "country_rank": 64392,
    "top_keywords": [
      {
        "cpc": 1.94,
        "name": "air products",
        "volume": 6340,
        "estimated_value": 2430
      },
      {
        "cpc": 1.3,
        "name": "air products careers",
        "volume": 1090,
        "estimated_value": 1950
      },
      {
        "name": "air products allentown pa",
        "volume": 170,
        "estimated_value": 320
      },
      {
        "name": "air product",
        "volume": 510,
        "estimated_value": 260
      },
      {
        "cpc": 1.57,
        "name": "air products and chemicals",
        "volume": 580,
        "estimated_value": 230
      }
    ],
    "traffic_band": "developing",
    "category_rank": 11,
    "direct_visits": 48071,
    "search_visits": 53558,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 3817,
    "top_countries": {
      "DE": 0.051,
      "GB": 0.089,
      "NL": 0.049,
      "PL": 0.05,
      "US": 0.146
    },
    "website_title": "Home | Industrial Gas Supplier | Air Products",
    "brand_strength": "strong",
    "change_3mo_pct": -29.5,
    "change_mom_pct": -9.8,
    "referral_visits": 7395,
    "traffic_sources": {
      "mail": 0.014,
      "paid": 0,
      "direct": 0.403,
      "search": 0.449,
      "social": 0.032,
      "referral": 0.062
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Air Products provide essential industrial gases, related equipment and applications expertise to customers in dozens of industries. Find out more.",
    "country_rank_country": "GB",
    "digital_health_label": "fair",
    "digital_health_score": 54,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 54: Engagement 43/100 (25%), Volume 75/100 (20%), Brand 81/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~3,817 visits).",
    "engagement_quality_score": 43,
    "geo_concentration_detail": "Diversified traffic: US (15%), GB (9%), DE (5%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~7,395 visits).",
    "search_dependency_detail": "Moderate search dependency at 45% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (43/100) with 41% bounce rate, 2.7 pages per visit, and 60-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/6865e472-6844-4fb6-a23f-e67bd4e00a54 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"airproducts.com","limit":20}'