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AirtableTraffic snapshot

airtable.com received 26M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~137,217 visits). Top: claude.ai (40%), chatgpt.com (37%), gemini.google.com (5%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
25,813,226
Month over month
-0.9%
3-month change
-5.8%
Global rank
1,485
Top country
US (52%)
Trend
Consecutive decline

The full record

From the Signal API record

Numbers

Country rank
679
Category rank
23
Change, 3 months
-5.8%
Change, month over month
-0.9%
Digital health score
89

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
1,445,541
Traffic band
Major
Direct visits
19,566,425
Search visits
1,290,661
Small website
No
Snapshot date
Sep 1, 2026
Social visits
1,342,288
Website title
Airtable Pricing | Compare Plans, Features & Costs
Brand strength
Strong
Referral visits
1,935,992
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~137,217 visits). Top: claude.ai (40%), chatgpt.com (37%), gemini.google.com (5%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
Learn about Airtable's flexible pricing options, from free to enterprise. Browse special plans for nonprofit and education organizations!
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 76% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/eb82b93b-5c5b-462e-9f1c-e38c5baa615c returns this record as JSON. POST /v1/companies/enrich returns every signal for airtable.com.

{
  "signal_id": "eb82b93b-5c5b-462e-9f1c-e38c5baa615c",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:54:08.754+00:00",
  "company": {
    "name": "Airtable",
    "domain": "airtable.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "airtable.com received 26M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 27389611,
      "2026-08-01": 26047033,
      "2026-09-01": 25813226
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 3.1,
    "ai_traffic": {
      "total_visits": 137217,
      "top_platforms": [
        {
          "name": "claude.ai",
          "rank": 1,
          "share": 39.884
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 36.984
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 4.727
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.346,
      "pages_per_visit": 7.681,
      "avg_visit_duration_seconds": 575
    },
    "global_rank": 1485,
    "mail_visits": 1445541,
    "country_rank": 679,
    "top_keywords": [
      {
        "cpc": 5.16,
        "name": "airtable",
        "volume": 493540,
        "estimated_value": 325650
      },
      {
        "cpc": 6.99,
        "name": "air table",
        "volume": 23820,
        "estimated_value": 15610
      },
      {
        "cpc": 2.11,
        "name": "airtable login",
        "volume": 11960,
        "estimated_value": 7900
      },
      {
        "cpc": 6.68,
        "name": "airtable pricing",
        "volume": 6790,
        "estimated_value": 4530
      },
      {
        "cpc": 4.76,
        "name": "airtable mcp",
        "volume": 3290,
        "estimated_value": 3210
      }
    ],
    "traffic_band": "major",
    "category_rank": 23,
    "direct_visits": 19566425,
    "search_visits": 1290661,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 1342288,
    "top_countries": {
      "CA": 0.034,
      "FR": 0.046,
      "GB": 0.05,
      "PH": 0.029,
      "US": 0.524
    },
    "website_title": "Airtable Pricing | Compare Plans, Features & Costs",
    "brand_strength": "strong",
    "change_3mo_pct": -5.8,
    "change_mom_pct": -0.9,
    "referral_visits": 1935992,
    "traffic_sources": {
      "mail": 0.056,
      "paid": 0,
      "direct": 0.758,
      "search": 0.05,
      "social": 0.052,
      "referral": 0.075
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~137,217 visits). Top: claude.ai (40%), chatgpt.com (37%), gemini.google.com (5%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Learn about Airtable's flexible pricing options, from free to enterprise. Browse special plans for nonprofit and education organizations!",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 89,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 76% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 89: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~1,342,288 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Highly concentrated traffic: US (52%), GB (5%), FR (5%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~1,935,992 visits).",
    "search_dependency_detail": "Low search dependency at 5% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 35% bounce rate, 7.7 pages per visit, and 575-second average duration."
  }
}

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