airtable.com received 26M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.5% (~137,217 visits). Top: claude.ai (40%), chatgpt.com (37%), gemini.google.com (5%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 25,813,226
- Month over month
- -0.9%
- 3-month change
- -5.8%
- Global rank
- 1,485
- Top country
- US (52%)
- Trend
- Consecutive decline
More from Airtable
- LayoffAirtable's new owner is laying off a 'large part' of its teamLayoff
- RedditA nonprofit operations leader is evaluating alternatives to Airtable due to its Enterprise Scale pricing ($70/seat/month with a 5-seat minimum).Reddit
- GlassdoorAccount Executive cites bad leadership and poor vision from managementGlassdoor
- Product reviewsERP Builder constrained by Airtable's 500-column limit and table join issuesProduct reviews
- Website changesAirtable launched or prominently promoted an AI agent product that can surface product risks, triage customer feedback, and generate marketing concepts.Website changes
- RevenueBending Spoons Acquires Airtable for 1.3 Billion DollarsRevenue
Latest signals at other companies
- X (Twitter)AbbVieAbbVie presented new study findings on Crohn's Disease management at the ACG2026 conference.X (Twitter)
- X (Twitter)AnthropicThe user shared their Wordle score of 3/6 for game 1,942.X (Twitter)
- Product HuntAppleApple HomePod mini 2 launches on Product Hunt: Apple's tiny smart speaker, now built for Siri AIProduct Hunt
The full record
From the Signal API recordNumbers
- Country rank
- 679
- Category rank
- 23
- Change, 3 months
- -5.8%
- Change, month over month
- -0.9%
- Digital health score
- 89
Details
- Measured month
- Sep 2026
- Category
- computers_electronics_and_technology/computers_electronics_and_technology
- Mail visits
- 1,445,541
- Traffic band
- Major
- Direct visits
- 19,566,425
- Search visits
- 1,290,661
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Social visits
- 1,342,288
- Website title
- Airtable Pricing | Compare Plans, Features & Costs
- Brand strength
- Strong
- Referral visits
- 1,935,992
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.5% (~137,217 visits). Top: claude.ai (40%), chatgpt.com (37%), gemini.google.com (5%), perplexity.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- Learn about Airtable's flexible pricing options, from free to enterprise. Browse special plans for nonprofit and education organizations!
- Country rank country
- US
- Digital health label
- Excellent
- Brand strength detail
- Strong brand recognition with 76% direct traffic. Brand keyword ratio: 4/5.
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/eb82b93b-5c5b-462e-9f1c-e38c5baa615c returns this record as JSON. POST /v1/companies/enrich returns every signal for airtable.com.
{
"signal_id": "eb82b93b-5c5b-462e-9f1c-e38c5baa615c",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-10-12T07:54:08.754+00:00",
"company": {
"name": "Airtable",
"domain": "airtable.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "airtable.com received 26M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-07-01": 27389611,
"2026-08-01": 26047033,
"2026-09-01": 25813226
},
"category": "computers_electronics_and_technology/computers_electronics_and_technology",
"relevance": 3.1,
"ai_traffic": {
"total_visits": 137217,
"top_platforms": [
{
"name": "claude.ai",
"rank": 1,
"share": 39.884
},
{
"name": "chatgpt.com",
"rank": 2,
"share": 36.984
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 4.727
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.005
},
"engagement": {
"bounce_rate": 0.346,
"pages_per_visit": 7.681,
"avg_visit_duration_seconds": 575
},
"global_rank": 1485,
"mail_visits": 1445541,
"country_rank": 679,
"top_keywords": [
{
"cpc": 5.16,
"name": "airtable",
"volume": 493540,
"estimated_value": 325650
},
{
"cpc": 6.99,
"name": "air table",
"volume": 23820,
"estimated_value": 15610
},
{
"cpc": 2.11,
"name": "airtable login",
"volume": 11960,
"estimated_value": 7900
},
{
"cpc": 6.68,
"name": "airtable pricing",
"volume": 6790,
"estimated_value": 4530
},
{
"cpc": 4.76,
"name": "airtable mcp",
"volume": 3290,
"estimated_value": 3210
}
],
"traffic_band": "major",
"category_rank": 23,
"direct_visits": 19566425,
"search_visits": 1290661,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 1342288,
"top_countries": {
"CA": 0.034,
"FR": 0.046,
"GB": 0.05,
"PH": 0.029,
"US": 0.524
},
"website_title": "Airtable Pricing | Compare Plans, Features & Costs",
"brand_strength": "strong",
"change_3mo_pct": -5.8,
"change_mom_pct": -0.9,
"referral_visits": 1935992,
"traffic_sources": {
"mail": 0.056,
"paid": 0,
"direct": 0.758,
"search": 0.05,
"social": 0.052,
"referral": 0.075
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.5% (~137,217 visits). Top: claude.ai (40%), chatgpt.com (37%), gemini.google.com (5%), perplexity.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "Learn about Airtable's flexible pricing options, from free to enterprise. Browse special plans for nonprofit and education organizations!",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 89,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 76% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 89: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 5% of total visits (~1,342,288 visits).",
"engagement_quality_score": 92,
"geo_concentration_detail": "Highly concentrated traffic: US (52%), GB (5%), FR (5%).",
"referral_strength_detail": "Moderate referral strength at 8% of traffic (~1,935,992 visits).",
"search_dependency_detail": "Low search dependency at 5% of total traffic.",
"engagement_quality_detail": "High engagement (92/100) with 35% bounce rate, 7.7 pages per visit, and 575-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/eb82b93b-5c5b-462e-9f1c-e38c5baa615c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"airtable.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.