Aldi announces Ireayo as their official wooden toy tester after a selection process.

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  "detected_at": "2026-06-11T23:16:01.73+00:00",
  "company": {
    "name": "Aldi",
    "domain": "aldi.co.uk"
  },
  "data": {
    "tags": [
      "Product Development",
      "Consumer Technology"
    ],
    "summary": "Aldi announces Ireayo as their official wooden toy tester after a selection process.",
    "post_url": "https://www.linkedin.com/posts/aldi-uk_have-you-heard-about-our-newest-recruit-activity-7463591751832940544-rV_L?utm_source=social_share_send&utm_medium=ios_app&rcm=ACoAAGm3Lr4Bc3n_D0s5az5eQ6jUwiPMcWJ__uo",
    "num_likes": 530,
    "post_text": "Have you heard about our newest recruit? 👀\n\nThree-year-old Ireayo has officially been crowned our new toy tester! 🎉\nWe invited children aged three and above to share their insights on our new wooden toy range…and Ireayo came out on top!\n\nHe took home the top title of Aldi’s official Wooden Toy Tester and not only that, but our entire new wooden toy range too.\n\nWay to go, Ireayo! 👏🧸\n\nhttps://lnkd.in/ewHGUMqE",
    "initiatives": [
      {
        "topic": "selecting official wooden toy tester",
        "urgency": 0.2
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      {
        "topic": "launching new wooden toy range",
        "urgency": 0.2
      }
    ],
    "posted_date": "2026-05-22T14:09:00.466Z",
    "num_comments": 5
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