allstate.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 13M.
What happened
Minimal AI traffic at 0.4% (~46,540 visits). Top: chatgpt.com (69%), gemini.google.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 12,682,684
- Month over month
- -12.1%
- Global rank
- 3,436
- Top country
- US (98%)
- Measured month
- Sep 2026
- Trend
- Consecutive decline
More from Allstate
- PatentsAllstate was granted a patent for customizable enterprise data repositories.Patents
- RevenueAllstate reports Q2 revenue growth and Allstate stock costs EUR 206.15Revenue
- GlassdoorProject Manager reports constant layoffs and reorgs create loyalty issuesGlassdoor
- RedditAllstate adjusters report severe turnover and high attrition driven by aggressive micromanagement and metrics.Reddit
- 8-KAllstate announces estimated catastrophe losses for August 2026, signaling financial pressure.8-K
- X (Twitter)Allstate escalated a customer concern and will have someone reach out directly.X (Twitter)
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- X (Twitter)AnthropicThe user shared their Wordle score of 3/6 for game 1,942.X (Twitter)
- Product HuntAppleApple HomePod mini 2 launches on Product Hunt: Apple's tiny smart speaker, now built for Siri AIProduct Hunt
The full record
From the Signal API recordNumbers
- Country rank
- 711
- Category rank
- 8
- Change, 3 months
- -12.1%
- Digital health score
- 76
Details
- Category
- finance/insurance
- Mail visits
- 1,458,509
- Traffic band
- Major
- Direct visits
- 4,172,603
- Search visits
- 3,119,940
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Social visits
- 317,067
- Website title
- Claims Frequently Asked Questions| Allstate Insurance
- Brand strength
- Moderate
- Referral visits
- 443,894
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~46,540 visits). Top: chatgpt.com (69%), gemini.google.com (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- Learn what flood insurance covers, how to buy a policy and get safety tips to help protect your home and family.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 3/5.
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/95da2257-2af9-48bc-a924-a3fb792bbe56 returns this record as JSON. POST /v1/companies/enrich returns every signal for allstate.com.
{
"signal_id": "95da2257-2af9-48bc-a924-a3fb792bbe56",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-10-12T08:01:47.185+00:00",
"company": {
"name": "Allstate",
"domain": "allstate.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "allstate.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 13M.",
"traffic": {
"2026-07-01": 14426616,
"2026-08-01": 14420403,
"2026-09-01": 12682684
},
"category": "finance/insurance",
"relevance": 41,
"ai_traffic": {
"total_visits": 46540,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 68.953
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 0.194
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.368,
"pages_per_visit": 5.089,
"avg_visit_duration_seconds": 268
},
"global_rank": 3436,
"mail_visits": 1458509,
"country_rank": 711,
"top_keywords": [
{
"cpc": 14.92,
"name": "allstate",
"volume": 456260,
"estimated_value": 582610
},
{
"cpc": 2.02,
"name": "allstate login",
"volume": 99670,
"estimated_value": 163830
},
{
"cpc": 15.57,
"name": "car insurance",
"volume": 2105610,
"estimated_value": 58000
},
{
"cpc": 14.95,
"name": "all state",
"volume": 37530,
"estimated_value": 34780
},
{
"cpc": 3.12,
"name": "allstate insurance login",
"volume": 21000,
"estimated_value": 30940
}
],
"traffic_band": "major",
"category_rank": 8,
"direct_visits": 4172603,
"search_visits": 3119940,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 317067,
"top_countries": {
"CA": 0.002,
"CN": 0.004,
"IN": 0.004,
"US": 0.975,
"VN": 0.002
},
"website_title": "Claims Frequently Asked Questions| Allstate Insurance",
"brand_strength": "moderate",
"change_3mo_pct": -12.1,
"change_mom_pct": -12.1,
"referral_visits": 443894,
"traffic_sources": {
"mail": 0.115,
"paid": 0,
"direct": 0.329,
"search": 0.246,
"social": 0.025,
"referral": 0.035
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~46,540 visits). Top: chatgpt.com (69%), gemini.google.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "Learn what flood insurance covers, how to buy a policy and get safety tips to help protect your home and family.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 76,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 76: Engagement 87/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~317,067 visits).",
"engagement_quality_score": 87,
"geo_concentration_detail": "Highly concentrated traffic: US (98%), CN (0%), IN (0%).",
"referral_strength_detail": "Weak referral strength at 4% of traffic (~443,894 visits).",
"search_dependency_detail": "Low search dependency at 25% of total traffic.",
"engagement_quality_detail": "High engagement (87/100) with 37% bounce rate, 5.1 pages per visit, and 268-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/95da2257-2af9-48bc-a924-a3fb792bbe56 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"allstate.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.