Skip to main content
AllstateSustained decline

allstate.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 13M.

What happened

Minimal AI traffic at 0.4% (~46,540 visits). Top: chatgpt.com (69%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
12,682,684
Month over month
-12.1%
Global rank
3,436
Top country
US (98%)
Measured month
Sep 2026
Trend
Consecutive decline

The full record

From the Signal API record

Numbers

Country rank
711
Category rank
8
Change, 3 months
-12.1%
Digital health score
76

Details

Category
finance/insurance
Mail visits
1,458,509
Traffic band
Major
Direct visits
4,172,603
Search visits
3,119,940
Small website
No
Snapshot date
Sep 1, 2026
Social visits
317,067
Website title
Claims Frequently Asked Questions| Allstate Insurance
Brand strength
Moderate
Referral visits
443,894
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~46,540 visits). Top: chatgpt.com (69%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
Learn what flood insurance covers, how to buy a policy and get safety tips to help protect your home and family.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

Use this data

Get every website traffic signal for Allstate and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Allstate this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/95da2257-2af9-48bc-a924-a3fb792bbe56 returns this record as JSON. POST /v1/companies/enrich returns every signal for allstate.com.

{
  "signal_id": "95da2257-2af9-48bc-a924-a3fb792bbe56",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:01:47.185+00:00",
  "company": {
    "name": "Allstate",
    "domain": "allstate.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "allstate.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 13M.",
    "traffic": {
      "2026-07-01": 14426616,
      "2026-08-01": 14420403,
      "2026-09-01": 12682684
    },
    "category": "finance/insurance",
    "relevance": 41,
    "ai_traffic": {
      "total_visits": 46540,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 68.953
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 0.194
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.368,
      "pages_per_visit": 5.089,
      "avg_visit_duration_seconds": 268
    },
    "global_rank": 3436,
    "mail_visits": 1458509,
    "country_rank": 711,
    "top_keywords": [
      {
        "cpc": 14.92,
        "name": "allstate",
        "volume": 456260,
        "estimated_value": 582610
      },
      {
        "cpc": 2.02,
        "name": "allstate login",
        "volume": 99670,
        "estimated_value": 163830
      },
      {
        "cpc": 15.57,
        "name": "car insurance",
        "volume": 2105610,
        "estimated_value": 58000
      },
      {
        "cpc": 14.95,
        "name": "all state",
        "volume": 37530,
        "estimated_value": 34780
      },
      {
        "cpc": 3.12,
        "name": "allstate insurance login",
        "volume": 21000,
        "estimated_value": 30940
      }
    ],
    "traffic_band": "major",
    "category_rank": 8,
    "direct_visits": 4172603,
    "search_visits": 3119940,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 317067,
    "top_countries": {
      "CA": 0.002,
      "CN": 0.004,
      "IN": 0.004,
      "US": 0.975,
      "VN": 0.002
    },
    "website_title": "Claims Frequently Asked Questions| Allstate Insurance",
    "brand_strength": "moderate",
    "change_3mo_pct": -12.1,
    "change_mom_pct": -12.1,
    "referral_visits": 443894,
    "traffic_sources": {
      "mail": 0.115,
      "paid": 0,
      "direct": 0.329,
      "search": 0.246,
      "social": 0.025,
      "referral": 0.035
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~46,540 visits). Top: chatgpt.com (69%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Learn what flood insurance covers, how to buy a policy and get safety tips to help protect your home and family.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 76,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 76: Engagement 87/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~317,067 visits).",
    "engagement_quality_score": 87,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CN (0%), IN (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~443,894 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (87/100) with 37% bounce rate, 5.1 pages per visit, and 268-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.