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AmazonTraffic snapshot

amazon.com received 2.6B monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~8,388,815 visits). Top: chatgpt.com (38%), claude.ai (4%), gemini.google.com (3%), perplexity.ai (0%), copilot.microsoft.com (0%), grok.com (0%), chat.deepseek.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,555,045,157
Month over month
-7.2%
3-month change
-6.3%
Global rank
9
Top country
US (85%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
4
Category rank
1
Change, 3 months
-6.3%
Change, month over month
-7.2%
Digital health score
86

Details

Measured month
Sep 2026
Category
e-commerce_and_shopping/marketplace
Mail visits
84,316,490
Traffic band
Dominant
Direct visits
1,387,389,520
Search visits
636,206,244
Small website
No
Snapshot date
Sep 1, 2026
Social visits
158,412,800
Website title
Amazon Music | Listen to songs, podcasts, & more
Brand strength
Strong
Referral visits
143,082,529
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~8,388,815 visits). Top: chatgpt.com (38%), claude.ai (4%), gemini.google.com (3%), perplexity.ai (0%), copilot.microsoft.com (0%), grok.com (0%), chat.deepseek.com (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
See this week's Top 20 Most Read Fiction books from Amazon Charts.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 54% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c923f546-18b2-46da-8cc2-ac9e03c99ddd returns this record as JSON. POST /v1/companies/enrich returns every signal for amazon.com.

{
  "signal_id": "c923f546-18b2-46da-8cc2-ac9e03c99ddd",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:10:49.515+00:00",
  "company": {
    "name": "Amazon",
    "domain": "amazon.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "amazon.com received 2.6B monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 2725897801,
      "2026-08-01": 2753558451,
      "2026-09-01": 2555045157
    },
    "category": "e-commerce_and_shopping/marketplace",
    "relevance": 28.8,
    "ai_traffic": {
      "total_visits": 8388815,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 37.955
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 3.78
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 3.29
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.309,
      "pages_per_visit": 8.954,
      "avg_visit_duration_seconds": 345
    },
    "global_rank": 9,
    "mail_visits": 84316490,
    "country_rank": 4,
    "top_keywords": [
      {
        "cpc": 0.25,
        "name": "amazon",
        "volume": 80260630,
        "estimated_value": 65066470
      },
      {
        "cpc": 0.26,
        "name": "amazon prime",
        "volume": 8513980,
        "estimated_value": 6961240
      },
      {
        "cpc": 0.28,
        "name": "prime video",
        "volume": 14208740,
        "estimated_value": 2209030
      },
      {
        "cpc": 0.27,
        "name": "amazon prime video",
        "volume": 6384030,
        "estimated_value": 1526660
      },
      {
        "cpc": 0.27,
        "name": "amazon usa",
        "volume": 414250,
        "estimated_value": 1155220
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 1387389520,
    "search_visits": 636206244,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 158412800,
    "top_countries": {
      "CA": 0.008,
      "CN": 0.01,
      "GB": 0.009,
      "IN": 0.011,
      "US": 0.848
    },
    "website_title": "Amazon Music | Listen to songs, podcasts, & more",
    "brand_strength": "strong",
    "change_3mo_pct": -6.3,
    "change_mom_pct": -7.2,
    "referral_visits": 143082529,
    "traffic_sources": {
      "mail": 0.033,
      "paid": 0,
      "direct": 0.543,
      "search": 0.249,
      "social": 0.062,
      "referral": 0.056
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~8,388,815 visits). Top: chatgpt.com (38%), claude.ai (4%), gemini.google.com (3%), perplexity.ai (0%), copilot.microsoft.com (0%), grok.com (0%), chat.deepseek.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "See this week's Top 20 Most Read Fiction books from Amazon Charts.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 86,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 54% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 86: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~158,412,800 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (85%), IN (1%), CN (1%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~143,082,529 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 31% bounce rate, 9 pages per visit, and 345-second average duration."
  }
}

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