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AmazonTraffic snapshot

amazon.com received 2.7B monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~15,299,150 visits). Top: chatgpt.com (70%), claude.ai (11%), gemini.google.com (10%), perplexity.ai (0%), copilot.microsoft.com (0%), grok.com (0%), chat.deepseek.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,725,897,801
Month over month
+1.3%
3-month change
+2.9%
Global rank
9
Top country
US (85%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
4
Category rank
1
Change, 3 months
+2.9%
Change, month over month
+1.3%
Digital health score
86

Details

Measured month
Jul 2026
Category
e-commerce_and_shopping/marketplace
Mail visits
87,228,730
Traffic band
Dominant
Direct visits
1,447,451,732
Search visits
716,911,122
Small website
No
Snapshot date
Jul 1, 2026
Social visits
169,005,664
Website title
Amazon.com Shopping Cart
Brand strength
Strong
Referral visits
147,198,481
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~15,299,150 visits). Top: chatgpt.com (70%), claude.ai (11%), gemini.google.com (10%), perplexity.ai (0%), copilot.microsoft.com (0%), grok.com (0%), chat.deepseek.com (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
See this week's Top 20 Most Read Fiction books from Amazon Charts.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 53% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e7538af8-180c-4ed8-8da8-bf1cbd85acc4 returns this record as JSON. POST /v1/companies/enrich returns every signal for amazon.com.

{
  "signal_id": "e7538af8-180c-4ed8-8da8-bf1cbd85acc4",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:12:18.191+00:00",
  "company": {
    "name": "Amazon",
    "domain": "amazon.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "amazon.com received 2.7B monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 2649979145,
      "2026-06-01": 2691704102,
      "2026-07-01": 2725897801
    },
    "category": "e-commerce_and_shopping/marketplace",
    "relevance": 5.1,
    "ai_traffic": {
      "top_prompts": [
        "What are the key features to compare when choosing a mid-range wireless noise-cancelling headphone model for travel use?",
        "Can you recommend a compact portable power bank suitable for multiple smartphone charges and explain how to check its compatibility and safety ratings?",
        "How do I troubleshoot a newly purchased smart home Wi‑Fi plug that won't connect to my router, including step-by-step checks for network, app setup, and firmware issues?"
      ],
      "total_visits": 15299150,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 70.448
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 11.111
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 9.916
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.306,
      "pages_per_visit": 9.185,
      "avg_visit_duration_seconds": 352
    },
    "global_rank": 9,
    "mail_visits": 87228730,
    "country_rank": 4,
    "top_keywords": [
      {
        "cpc": 0.25,
        "name": "amazon",
        "volume": 88180190,
        "estimated_value": 75423010
      },
      {
        "cpc": 0.26,
        "name": "amazon prime",
        "volume": 9902920,
        "estimated_value": 7371740
      },
      {
        "cpc": 0.24,
        "name": "prime video",
        "volume": 15154620,
        "estimated_value": 2270290
      },
      {
        "cpc": 0.23,
        "name": "amazon prime video",
        "volume": 6836260,
        "estimated_value": 1726870
      },
      {
        "cpc": 0.32,
        "name": "amazon usa",
        "volume": 445720,
        "estimated_value": 1241320
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 1,
    "direct_visits": 1447451732,
    "search_visits": 716911122,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 169005664,
    "top_countries": {
      "CA": 0.008,
      "CN": 0.008,
      "GB": 0.008,
      "IN": 0.011,
      "US": 0.852
    },
    "website_title": "Amazon.com Shopping Cart",
    "brand_strength": "strong",
    "change_3mo_pct": 2.9,
    "change_mom_pct": 1.3,
    "referral_visits": 147198481,
    "traffic_sources": {
      "mail": 0.032,
      "paid": 0,
      "direct": 0.531,
      "search": 0.263,
      "social": 0.062,
      "referral": 0.054
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~15,299,150 visits). Top: chatgpt.com (70%), claude.ai (11%), gemini.google.com (10%), perplexity.ai (0%), copilot.microsoft.com (0%), grok.com (0%), chat.deepseek.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "See this week's Top 20 Most Read Fiction books from Amazon Charts.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 86,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 53% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 86: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~169,005,664 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (85%), IN (1%), CN (1%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~147,198,481 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 31% bounce rate, 9.2 pages per visit, and 352-second average duration."
  }
}

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