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American AirlinesTraffic snapshot

aa.com received 59M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~280,892 visits). Top: chatgpt.com (82%), gemini.google.com (8%), claude.ai (4%), copilot.microsoft.com (0%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
59,198,436
Month over month
-5.8%
3-month change
+4.6%
Global rank
499
Top country
US (91%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
130
Category rank
1
Change, 3 months
+4.6%
Change, month over month
-5.8%
Digital health score
85

Details

Measured month
Aug 2026
Category
travel_and_tourism/air_travel
Mail visits
3,078,319
Traffic band
Major
Direct visits
25,632,923
Search visits
23,442,581
Small website
No
Snapshot date
Aug 1, 2026
Social visits
1,006,373
Website title
American Airlines - Airline tickets and low fares at aa.com
Brand strength
Strong
Referral visits
4,143,891
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~280,892 visits). Top: chatgpt.com (82%), gemini.google.com (8%), claude.ai (4%), copilot.microsoft.com (0%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
book low fares to destinations around the world and find the latest deals on airline tickets, hotels, car rentals and vacations at aa.com. as an aadantage member you earn miles on every trip and everyday spend.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 43% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/63f47059-090f-4212-8098-fe1070467f8e returns this record as JSON. POST /v1/companies/enrich returns every signal for aa.com.

{
  "signal_id": "63f47059-090f-4212-8098-fe1070467f8e",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:58.039+00:00",
  "company": {
    "name": "American Airlines",
    "domain": "aa.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "aa.com received 59M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 56611154,
      "2026-07-01": 62869086,
      "2026-08-01": 59198436
    },
    "category": "travel_and_tourism/air_travel",
    "relevance": 19.9,
    "ai_traffic": {
      "total_visits": 280892,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 81.64
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.277
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.729
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.28,
      "pages_per_visit": 7.599,
      "avg_visit_duration_seconds": 411
    },
    "global_rank": 499,
    "mail_visits": 3078319,
    "country_rank": 130,
    "top_keywords": [
      {
        "cpc": 0.6,
        "name": "american airlines",
        "volume": 3637070,
        "estimated_value": 5474390
      },
      {
        "cpc": 0.78,
        "name": "aa",
        "volume": 872390,
        "estimated_value": 294630
      },
      {
        "cpc": 0.65,
        "name": "american",
        "volume": 214060,
        "estimated_value": 180460
      },
      {
        "cpc": 4.45,
        "name": "american airlines customer service",
        "volume": 48240,
        "estimated_value": 118430
      },
      {
        "cpc": 0.26,
        "name": "american airlines login",
        "volume": 69090,
        "estimated_value": 100890
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 25632923,
    "search_visits": 23442581,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 1006373,
    "top_countries": {
      "BR": 0.009,
      "CA": 0.013,
      "GB": 0.007,
      "MX": 0.008,
      "US": 0.914
    },
    "website_title": "American Airlines - Airline tickets and low fares at aa.com",
    "brand_strength": "strong",
    "change_3mo_pct": 4.6,
    "change_mom_pct": -5.8,
    "referral_visits": 4143891,
    "traffic_sources": {
      "mail": 0.052,
      "paid": 0,
      "direct": 0.433,
      "search": 0.396,
      "social": 0.017,
      "referral": 0.07
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~280,892 visits). Top: chatgpt.com (82%), gemini.google.com (8%), claude.ai (4%), copilot.microsoft.com (0%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "book low fares to destinations around the world and find the latest deals on airline tickets, hotels, car rentals and vacations at aa.com. as an aadantage member you earn miles on every trip and everyday spend.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 85,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 85: Engagement 96/100 (25%), Volume 100/100 (20%), Brand 87/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~1,006,373 visits).",
    "engagement_quality_score": 96,
    "geo_concentration_detail": "Highly concentrated traffic: US (91%), CA (1%), BR (1%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~4,143,891 visits).",
    "search_dependency_detail": "Moderate search dependency at 40% of total traffic.",
    "engagement_quality_detail": "High engagement (96/100) with 28% bounce rate, 7.6 pages per visit, and 411-second average duration."
  }
}

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