aa.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 55M.

{
  "signal_id": "a9ac3401-b84f-418d-880e-a6262996defe",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T07:54:01.703+00:00",
  "company": {
    "name": "American Airlines",
    "domain": "aa.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "aa.com shows sustained decline with 3 consecutive months of decreases, down 12% overall to 55M.",
    "traffic": {
      "2026-07-01": 62869086,
      "2026-08-01": 59198436,
      "2026-09-01": 55304727
    },
    "category": "travel_and_tourism/air_travel",
    "relevance": 22.4,
    "ai_traffic": {
      "total_visits": 205260,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 68.46
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 4.061
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.474
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.285,
      "pages_per_visit": 7.499,
      "avg_visit_duration_seconds": 405
    },
    "global_rank": 512,
    "mail_visits": 3152369,
    "country_rank": 135,
    "top_keywords": [
      {
        "cpc": 0.52,
        "name": "american airlines",
        "volume": 3235470,
        "estimated_value": 4449440
      },
      {
        "cpc": 0.67,
        "name": "aa",
        "volume": 856320,
        "estimated_value": 299350
      },
      {
        "cpc": 0.69,
        "name": "american",
        "volume": 184820,
        "estimated_value": 123710
      },
      {
        "cpc": 0.4,
        "name": "american airlines flight status",
        "volume": 37890,
        "estimated_value": 101710
      },
      {
        "cpc": 0.35,
        "name": "american airlines login",
        "volume": 65270,
        "estimated_value": 94230
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 24444689,
    "search_visits": 21292320,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 884876,
    "top_countries": {
      "BR": 0.008,
      "CA": 0.01,
      "GB": 0.006,
      "MX": 0.007,
      "US": 0.918
    },
    "website_title": "American Airlines - Airline tickets and low fares at aa.com",
    "brand_strength": "strong",
    "change_3mo_pct": -12,
    "change_mom_pct": -6.6,
    "referral_visits": 3926636,
    "traffic_sources": {
      "mail": 0.057,
      "paid": 0,
      "direct": 0.442,
      "search": 0.385,
      "social": 0.016,
      "referral": 0.071
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~205,260 visits). Top: chatgpt.com (68%), gemini.google.com (4%), claude.ai (0%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "book low fares to destinations around the world and find the latest deals on airline tickets, hotels, car rentals and vacations at aa.com. as an aadantage member you earn miles on every trip and everyday spend.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 84: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~884,876 visits).",
    "engagement_quality_score": 95,
    "geo_concentration_detail": "Highly concentrated traffic: US (92%), CA (1%), BR (1%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~3,926,636 visits).",
    "search_dependency_detail": "Moderate search dependency at 39% of total traffic.",
    "engagement_quality_detail": "High engagement (95/100) with 28% bounce rate, 7.5 pages per visit, and 405-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/a9ac3401-b84f-418d-880e-a6262996defe \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"aa.com","limit":20}'