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AonSustained growth

aon.com shows sustained growth with 3 consecutive months of increases, up 28% overall to 2M.

What happened

Minimal AI traffic at 0.8% (~18,400 visits). Top: chatgpt.com (90%), gemini.google.com (10%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,231,792
Month over month
+19.3%
3-month change
+27.9%
Global rank
18,047
Top country
US (47%)
Trend
Consecutive growth

The full record

From the Signal API record

Numbers

Country rank
7,558
Category rank
103
Change, 3 months
+27.9%
Change, month over month
+19.3%
Digital health score
79

Details

Measured month
Sep 2026
Category
finance/finance
Mail visits
95,967
Traffic band
Established
Direct visits
901,644
Search visits
301,292
Small website
No
Snapshot date
Sep 1, 2026
Social visits
198,629
Website title
Article Template to Duplicate
Brand strength
Strong
Referral visits
705,246
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~18,400 visits). Top: chatgpt.com (90%), gemini.google.com (10%), claude.ai (0%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
Social Description
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate
Brand strength detail
Strong brand recognition with 40% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8ef8d999-5260-48a8-9fe2-7060c6d22019 returns this record as JSON. POST /v1/companies/enrich returns every signal for aon.com.

{
  "signal_id": "8ef8d999-5260-48a8-9fe2-7060c6d22019",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-10-12T08:26:56.477+00:00",
  "company": {
    "name": "Aon",
    "domain": "aon.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "aon.com shows sustained growth with 3 consecutive months of increases, up 28% overall to 2M.",
    "traffic": {
      "2026-07-01": 1745541,
      "2026-08-01": 1870461,
      "2026-09-01": 2231792
    },
    "category": "finance/finance",
    "relevance": 54.1,
    "ai_traffic": {
      "total_visits": 18400,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 89.823
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 9.894
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.283
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.332,
      "pages_per_visit": 6.379,
      "avg_visit_duration_seconds": 493
    },
    "global_rank": 18047,
    "mail_visits": 95967,
    "country_rank": 7558,
    "top_keywords": [
      {
        "cpc": 2.23,
        "name": "aon",
        "volume": 86350,
        "estimated_value": 49480
      },
      {
        "cpc": 1.47,
        "name": "aon careers",
        "volume": 10130,
        "estimated_value": 14160
      },
      {
        "cpc": 4.75,
        "name": "aon insurance",
        "volume": 6330,
        "estimated_value": 2540
      },
      {
        "name": "aon internships",
        "volume": 1380,
        "estimated_value": 1390
      },
      {
        "cpc": 1.52,
        "name": "aon jobs",
        "volume": 980,
        "estimated_value": 1360
      }
    ],
    "traffic_band": "established",
    "category_rank": 103,
    "direct_visits": 901644,
    "search_visits": 301292,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 198629,
    "top_countries": {
      "CA": 0.061,
      "GB": 0.113,
      "IN": 0.102,
      "IT": 0.019,
      "US": 0.468
    },
    "website_title": "Article Template to Duplicate",
    "brand_strength": "strong",
    "change_3mo_pct": 27.9,
    "change_mom_pct": 19.3,
    "referral_visits": 705246,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.404,
      "search": 0.135,
      "social": 0.089,
      "referral": 0.316
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~18,400 visits). Top: chatgpt.com (90%), gemini.google.com (10%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Social Description",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 79: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 81/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~198,629 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Moderately concentrated traffic: US (47%), GB (11%), IN (10%).",
    "referral_strength_detail": "Strong referral strength at 32% of traffic (~705,246 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 6.4 pages per visit, and 493-second average duration."
  }
}

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