Apple’s New CEO Weighs Layoffs and Faster Product Launches

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    "url": "https://www.pymnts.com/apple/2026/apples-new-ceo-weighs-layoffs-and-faster-product-launches/",
    "title": "Apple’s New CEO Weighs Layoffs and Faster Product Launches - PYMNTS.com",
    "excerpt": "Apple’s new CEO reportedly wants a leaner company that is quicker at developing products. That’s according to a report Tuesday (Sept. 27) by Bloomberg News, citing sources with knowledge of conversations John Ternus has had internally with colleagues. Among his ideas for Apple include depending less on the company’s traditional spring and fall product launches and cutting some middle-management roles to reduce the layers between engineers and senior executives, the sources told Bloomberg. Ternus has also indicated that Apple must introduce products faster and become more experimental to stay competitive in the artificial intelligence (AI) era, the sources said, adding that there are already cost-reduction efforts happening. We’d love to be your preferred source for news . Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks! The report said that Ternus, who became Apple’s chief executive earlier this month, is also searching for new revenue streams and ways to earn more money from existing products, particularly amid slowing growth in the company’s services division. Bloomberg noted that Apple has an extensive slate of products lined up for 2027. These include camera-equipped AirPods, its first smart glasses and a revamped iPhone to mark the 20th anniversary of the company’s flagship device. With so many devices in the...",
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    "article_sentence": "These include camera-equipped AirPods, its first smart glasses and a revamped iPhone to mark the 20th anniversary of the company’s flagship device."
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