Hot Five: Xbox layoffs, AppLovin's growing ad spend and Lilith Games' new hit

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  "detected_at": "2026-09-28T11:10:00+00:00",
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  "data": {
    "url": "https://www.pocketgamer.biz/hot-five-xbox-layoffs-applovins-growing-ad-spend-and-lilith-games-new-hit/",
    "title": "Hot Five: Xbox layoffs, AppLovin's growing ad spend and Lilith Games' new hit - Pocket Gamer.biz",
    "excerpt": "To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days. AppLovin grows 60% Y/Y rounding to $20bn in annual platform ad spend AppLovin CEO Adam Foroughi shared insights on the ad tech giant’s business, including why it acquired and sold its games studios, as well as claims that ad spend has grown 60% year-over-year to approximately $20 billion. Kingnet invests $298m to join consortium behind $684m Wemade deal Blockchain specialist WeMade, which has worked on a few successful mobile games and was once a prominent presence at GDC, is currently going under a takeover process. Recently, Chinese game developer Kingnet Network revealed plans to invest $298m in a consortium to become the firm’s largest shareholder at 40.25%. Lilith Games finds a new hit as Clash of Critters makes $45.6m in four months It looks like AFK Arena and Rise of Kingdoms developer Lilith Games has found its next hit in Clash of Critters. The title generated an estimated $45.6m during its first fourth months from player spending across the App Store and Google Play. Zynga Ads+ brings 100 mobile games to advertising offering Zynga has revealed an expansion to its advertising offering, Zynga Ads+, that brings 100 casual mobile games into its portfolio - increasing reach to more than 100m monthly consumers. Xbox to cut 268...",
    "summary": "AppLovin's annual platform ad spend has grown 60% year-over-year to approximately $20 billion.",
    "planning": false,
    "image_url": "https://media.pocketgamer.biz/images/141553/89932/hot-five_l660.jpg",
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    "published_at": "2026-09-28T11:10:00Z",
    "article_sentence": "AppLovin CEO Adam Foroughi shared insights on the ad tech giant’s business, including why it acquired and sold its games studios, as well as claims that ad spend has grown 60% year-over-year to approximately $20 billion.",
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curl https://signals.autobound.ai/v1/signals/f9574096-4921-1a5b-b194-3b9f3f5c2cd0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"applovin.com","limit":20}'