r/ecommerce
Anyone having success with Applovin ads?
- upvotes
- 4
- comments
- 13
Post
I know a lot of people say it’s good to fill up your funnel with Meta and their main demographic seems pretty in line with mine (middle aged women in the US). Curious to know if you‘re finding success with it how much you’re spending a day, what your AOV is, and how it compares to meta. I have seen a few sales on it a day at very low spend (like $50/day) but by no means has my ROAS been anywhere near meta, although it’s been like 1.8-2 roas. I’ve spent about $500 so far on it. Not sure if it’s worth scaling or shutting down, but there’s much less data points and control over what you can do to optimize it, it seems. Or perhaps I need to dig in more.
Extracted from these lines
[comment u/OutrageousAardvark2] I was actually reading about this yesterday, trying to weigh up if it's worth trying.
[comment u/OutrageousAardvark2] I decided to leave it for the time being for my store...