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Arthur J. GallagherTraffic snapshot

ajg.com received 731K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.1% (~873 visits). Top: chatgpt.com (25%), perplexity.ai (10%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
731,431
Month over month
+4.9%
3-month change
-1.4%
Global rank
76,678
Top country
US (66%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
24,567
Category rank
348
Change, 3 months
-1.4%
Change, month over month
+4.9%
Digital health score
62

Details

Measured month
May 2026
Category
finance/insurance
Mail visits
53,394
Traffic band
Developing
Direct visits
208,458
Search visits
158,721
Small website
No
Snapshot date
May 1, 2026
Social visits
131,658
Website title
Business Insurance, Risk Management and Consulting Services | AJG United Kingdom
Brand strength
Moderate
Referral visits
161,646
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.1% (~873 visits). Top: chatgpt.com (25%), perplexity.ai (10%), claude.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
1
Brand keyword ratio
0/5
Website description
Gallagher Insurance offers business insurance solutions through trusted brokers specializing in comprehensive risk management and consulting services
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 0/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/dc73b240-5e39-489e-aa04-677caf91d899 returns this record as JSON. POST /v1/companies/enrich returns every signal for ajg.com.

{
  "signal_id": "dc73b240-5e39-489e-aa04-677caf91d899",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-06-22T07:15:16.612+00:00",
  "company": {
    "name": "Arthur J. Gallagher",
    "domain": "ajg.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "ajg.com received 731K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-03-01": 741805,
      "2026-04-01": 697229,
      "2026-05-01": 731431
    },
    "category": "finance/insurance",
    "relevance": 11.8,
    "ai_traffic": {
      "total_visits": 873,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 24.91
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 9.524
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.083
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.476,
      "pages_per_visit": 2.734,
      "avg_visit_duration_seconds": 128
    },
    "global_rank": 76678,
    "mail_visits": 53394,
    "country_rank": 24567,
    "top_keywords": [
      {
        "cpc": 0.89,
        "name": "gallagher",
        "volume": 53120,
        "estimated_value": 24050
      },
      {
        "cpc": 0.93,
        "name": "gallagher careers",
        "volume": 2320,
        "estimated_value": 3950
      },
      {
        "cpc": 2.45,
        "name": "gallagher insurance",
        "volume": 4680,
        "estimated_value": 3140
      },
      {
        "cpc": 0.84,
        "name": "gallaghers",
        "volume": 4170,
        "estimated_value": 1030
      },
      {
        "cpc": 3.09,
        "name": "gallagher re",
        "volume": 1090,
        "estimated_value": 950
      }
    ],
    "traffic_band": "developing",
    "category_rank": 348,
    "direct_visits": 208458,
    "search_visits": 158721,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 131658,
    "top_countries": {
      "CA": 0.034,
      "CO": 0.019,
      "GB": 0.086,
      "IN": 0.088,
      "US": 0.661
    },
    "website_title": "Business Insurance, Risk Management and Consulting Services | AJG United Kingdom",
    "brand_strength": "moderate",
    "change_3mo_pct": -1.4,
    "change_mom_pct": 4.9,
    "referral_visits": 161646,
    "traffic_sources": {
      "mail": 0.073,
      "paid": 0,
      "direct": 0.285,
      "search": 0.217,
      "social": 0.18,
      "referral": 0.221
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~873 visits). Top: chatgpt.com (25%), perplexity.ai (10%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/5",
    "website_description": "Gallagher Insurance offers business insurance solutions through trusted brokers specializing in comprehensive risk management and consulting services",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 62,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 62: Engagement 47/100 (25%), Volume 75/100 (20%), Brand 57/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "High social traffic at 18% of total visits (~131,658 visits).",
    "engagement_quality_score": 47,
    "geo_concentration_detail": "Highly concentrated traffic: US (66%), IN (9%), GB (9%).",
    "referral_strength_detail": "Strong referral strength at 22% of traffic (~161,646 visits).",
    "search_dependency_detail": "Low search dependency at 22% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (47/100) with 48% bounce rate, 2.7 pages per visit, and 128-second average duration."
  }
}

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