assurant.com received 1M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.6% (~7,131 visits). Top: chatgpt.com (100%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,295,652
- Month over month
- +5.8%
- 3-month change
- +7.7%
- Global rank
- 37,138
- Top country
- US (76%)
- Trend
- Consecutive growth
More from Assurant
- PatentsAssurant, Inc.'s patent output is steady: 10 grants in the past year, 1 in the past 30 days.Patents
- GlassdoorEmployees experience frequent reorgs and lack of stabilityGlassdoor
- PartnershipAssurant partners with Habitat NW Metro Atlanta to help local motherPartnership
- Website changesAssurant added Kelli Ertel as Chief Communications Officer and Chief of Staff.Website changes
- 10-QAssurant's core business relies on complex modeling for financial and catastrophe risks.10-Q
- PromotionAssurant Names Kelli Ertel Chief Communications Officer and Chief of StaffPromotion
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 10,045
- Category rank
- 132
- Change, 3 months
- +7.7%
- Change, month over month
- +5.8%
- Digital health score
- 81
Details
- Measured month
- Jul 2026
- Category
- finance/insurance
- Mail visits
- 125,678
- Traffic band
- Established
- Direct visits
- 680,217
- Search visits
- 218,965
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 37,574
- Website title
- bios keith-w-demmings - assurant
- Brand strength
- Strong
- Referral visits
- 221,556
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~7,131 visits). Top: chatgpt.com (100%).
- Geo concentration
- Highly concentrated
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- A leading global protection company that safeguards and services connected devices, homes, and automobiles in collaboration with the world’s top brands.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/e8b7950c-2438-4e9b-b181-4311d3c52e5a returns this record as JSON. POST /v1/companies/enrich returns every signal for assurant.com.
{
"signal_id": "e8b7950c-2438-4e9b-b181-4311d3c52e5a",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T11:53:13.247+00:00",
"company": {
"name": "Assurant",
"domain": "assurant.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "assurant.com received 1M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 1203453,
"2026-06-01": 1224194,
"2026-07-01": 1295652
},
"category": "finance/insurance",
"relevance": 16.3,
"ai_traffic": {
"total_visits": 7131,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 100
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.341,
"pages_per_visit": 4.74,
"avg_visit_duration_seconds": 338
},
"global_rank": 37138,
"mail_visits": 125678,
"country_rank": 10045,
"top_keywords": [
{
"cpc": 0.9,
"name": "assurant",
"volume": 83150,
"estimated_value": 76720
},
{
"cpc": 1.22,
"name": "assurant careers",
"volume": 5010,
"estimated_value": 7770
},
{
"cpc": 1.42,
"name": "assurant insurance",
"volume": 4640,
"estimated_value": 4030
},
{
"cpc": 5.27,
"name": "assurant specialty property",
"volume": 2900,
"estimated_value": 3810
},
{
"cpc": 0.4,
"name": "assurant login",
"volume": 7090,
"estimated_value": 2160
}
],
"traffic_band": "established",
"category_rank": 132,
"direct_visits": 680217,
"search_visits": 218965,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 37574,
"top_countries": {
"BR": 0.019,
"CA": 0.03,
"GB": 0.016,
"MX": 0.131,
"US": 0.761
},
"website_title": "bios keith-w-demmings - assurant",
"brand_strength": "strong",
"change_3mo_pct": 7.7,
"change_mom_pct": 5.8,
"referral_visits": 221556,
"traffic_sources": {
"mail": 0.097,
"paid": 0,
"direct": 0.525,
"search": 0.169,
"social": 0.029,
"referral": 0.171
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~7,131 visits). Top: chatgpt.com (100%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "A leading global protection company that safeguards and services connected devices, homes, and automobiles in collaboration with the world’s top brands.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 81,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 81: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~37,574 visits).",
"engagement_quality_score": 90,
"geo_concentration_detail": "Highly concentrated traffic: US (76%), MX (13%), CA (3%).",
"referral_strength_detail": "Strong referral strength at 17% of traffic (~221,556 visits).",
"search_dependency_detail": "Low search dependency at 17% of total traffic.",
"engagement_quality_detail": "High engagement (90/100) with 34% bounce rate, 4.7 pages per visit, and 338-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/e8b7950c-2438-4e9b-b181-4311d3c52e5a \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"assurant.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.