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AssurantTraffic snapshot

assurant.com received 1M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~7,131 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,295,652
Month over month
+5.8%
3-month change
+7.7%
Global rank
37,138
Top country
US (76%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
10,045
Category rank
132
Change, 3 months
+7.7%
Change, month over month
+5.8%
Digital health score
81

Details

Measured month
Jul 2026
Category
finance/insurance
Mail visits
125,678
Traffic band
Established
Direct visits
680,217
Search visits
218,965
Small website
No
Snapshot date
Jul 1, 2026
Social visits
37,574
Website title
bios keith-w-demmings - assurant
Brand strength
Strong
Referral visits
221,556
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~7,131 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
A leading global protection company that safeguards and services connected devices, homes, and automobiles in collaboration with the world’s top brands.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e8b7950c-2438-4e9b-b181-4311d3c52e5a returns this record as JSON. POST /v1/companies/enrich returns every signal for assurant.com.

{
  "signal_id": "e8b7950c-2438-4e9b-b181-4311d3c52e5a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:53:13.247+00:00",
  "company": {
    "name": "Assurant",
    "domain": "assurant.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "assurant.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 1203453,
      "2026-06-01": 1224194,
      "2026-07-01": 1295652
    },
    "category": "finance/insurance",
    "relevance": 16.3,
    "ai_traffic": {
      "total_visits": 7131,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.341,
      "pages_per_visit": 4.74,
      "avg_visit_duration_seconds": 338
    },
    "global_rank": 37138,
    "mail_visits": 125678,
    "country_rank": 10045,
    "top_keywords": [
      {
        "cpc": 0.9,
        "name": "assurant",
        "volume": 83150,
        "estimated_value": 76720
      },
      {
        "cpc": 1.22,
        "name": "assurant careers",
        "volume": 5010,
        "estimated_value": 7770
      },
      {
        "cpc": 1.42,
        "name": "assurant insurance",
        "volume": 4640,
        "estimated_value": 4030
      },
      {
        "cpc": 5.27,
        "name": "assurant specialty property",
        "volume": 2900,
        "estimated_value": 3810
      },
      {
        "cpc": 0.4,
        "name": "assurant login",
        "volume": 7090,
        "estimated_value": 2160
      }
    ],
    "traffic_band": "established",
    "category_rank": 132,
    "direct_visits": 680217,
    "search_visits": 218965,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 37574,
    "top_countries": {
      "BR": 0.019,
      "CA": 0.03,
      "GB": 0.016,
      "MX": 0.131,
      "US": 0.761
    },
    "website_title": "bios keith-w-demmings - assurant",
    "brand_strength": "strong",
    "change_3mo_pct": 7.7,
    "change_mom_pct": 5.8,
    "referral_visits": 221556,
    "traffic_sources": {
      "mail": 0.097,
      "paid": 0,
      "direct": 0.525,
      "search": 0.169,
      "social": 0.029,
      "referral": 0.171
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~7,131 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "A leading global protection company that safeguards and services connected devices, homes, and automobiles in collaboration with the world’s top brands.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 81: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~37,574 visits).",
    "engagement_quality_score": 90,
    "geo_concentration_detail": "Highly concentrated traffic: US (76%), MX (13%), CA (3%).",
    "referral_strength_detail": "Strong referral strength at 17% of traffic (~221,556 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "High engagement (90/100) with 34% bounce rate, 4.7 pages per visit, and 338-second average duration."
  }
}

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