The increase in customer churn from 0.76% to 0.90% highlights a key vulnerability and creates a need for improved customer retention strategies, analytics, and loyalty programs to protect its high-value subscriber base.
Filing excerpt
Postpaid churn and postpaid phone churn were higher in 2025, partially driven by an increase in our customer base that reached the end of device financing periods, which normalized in the second half of 2025.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kcustomerChurnGet every 10-K signal for AT&T and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at AT&T this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/9866b93c-5010-495f-b522-b7c705f96570 returns this record as JSON. POST /v1/companies/enrich returns every signal for att.com.
{
"signal_id": "9866b93c-5010-495f-b522-b7c705f96570",
"signal_type": "sec-10k",
"signal_subtype": "customerChurn",
"detected_at": "2026-02-10T07:48:43.97+00:00",
"company": {
"name": "AT&T",
"domain": "att.com"
},
"data": {
"detail": "The increase in customer churn from 0.76% to 0.90% highlights a key vulnerability and creates a need for improved customer retention strategies, analytics, and loyalty programs to protect its high-value subscriber base.",
"metrics": {
"pct": 0.14,
"timeframe": "current_year",
"pct_context": "Year-over-year basis point increase in postpaid phone churn (from 0.76% to 0.90%)"
},
"summary": "Postpaid phone churn increased 14 basis points in 2025 as customers reached end of device financing.",
"excerpts": "Postpaid churn and postpaid phone churn were higher in 2025, partially driven by an increase in our customer base that reached the end of device financing periods, which normalized in the second half of 2025.",
"relevance": 0.9,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/732717/000073271726000120/t-20251231.htm",
"filing_date": "2026-02-09",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Customer success tools needed",
"signal_category": "revenue"
}
}
curl https://signals.autobound.ai/v1/signals/9866b93c-5010-495f-b522-b7c705f96570 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"att.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.