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AT&T10-Q: Customer churn

Postpaid phone churn held flat at 0.92% while total phone churn improved to 1.19%

What happened

AT&T maintained a postpaid phone churn rate of 0.92% in Q3 2026, consistent with Q3 2025, while total phone churn improved by 5 basis points to 1.19%. Retention software and customer experience providers can leverage AT&T's ongoing focus on managing churn across converged and underpenetrated categories.

Source

Other signals in this filing (3)

Extracted by Autobound

From the Signal API record
Signal
10-Q: Customer churn

What this signalsFilings often name leadership changes, deals and spending plans.

Period
Quarter ended Sep 30, 2026
Fiscal year end
09/30
Filed
Oct 21, 2026

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The full record

From the Signal API record

Numbers

Percent
0.92% (postpaid phone churn rate for Q3 2026)

Details

CIK
732717
Accession number
0000732717-26-000372
Timeframe
Current quarter
Quarter
Q3
Filing year
2026
Period end date
Sep 30, 2026
Why it matters
Customer success tools needed
Signal category
Revenue

Extraction

Confidence
High
Relevance
70%
Sentiment
Positive
Detected
Oct 27, 2026
signal_type
sec-10q
signal_subtype
customerChurn

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The API returns more than this page shows

This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/deca6c0c-5ebf-402b-bad8-69a6e272a680 returns this record as JSON. POST /v1/companies/enrich returns every signal for att.com.

{
  "signal_id": "deca6c0c-5ebf-402b-bad8-69a6e272a680",
  "signal_type": "sec-10q",
  "signal_subtype": "customerChurn",
  "detected_at": "2026-10-27T08:04:07.892+00:00",
  "company": {
    "name": "AT&T",
    "domain": "att.com"
  },
  "data": {
    "detail": "AT&T maintained a postpaid phone churn rate of 0.92% in Q3 2026, consistent with Q3 2025, while total phone churn improved by 5 basis points to 1.19%. Retention software and customer experience providers can leverage AT&T's ongoing focus on managing churn across converged and underpenetrated categories.",
    "metrics": {
      "pct": 0.0092,
      "timeframe": "current_quarter",
      "pct_context": "postpaid phone churn rate for Q3 2026"
    },
    "quarter": "Q3",
    "summary": "Postpaid phone churn held flat at 0.92% while total phone churn improved to 1.19%",
    "excerpts": "Phone churn was lower in the third quarter and for the first nine months of 2026.",
    "relevance": 0.7,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/732717/000073271726000372/t-20260930.htm",
    "filing_date": "2026-10-21",
    "filing_year": 2026,
    "fiscal_year": 2026,
    "fiscal_year_end": "09/30",
    "period_end_date": "2026-09-30",
    "sales_relevance": "Customer success tools needed",
    "signal_category": "revenue"
  }
}

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