Ex-Block APAC comms lead joins Atlassian.

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  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-05-20T23:56:44+00:00",
  "company": {
    "name": "Atlassian",
    "domain": "atlassian.com"
  },
  "data": {
    "url": "https://mumbrella.com.au/ex-block-apac-comms-lead-joins-atlassian-923862",
    "title": "Ex-Block APAC comms lead joins Atlassian.",
    "ticker": "NASDAQ:TEAM",
    "contact": "Alice Coulthard",
    "excerpt": "Ex-Block APAC comms lead joins Atlassian.\n\nMay 21, 2026 9:56\n\nBlock's former regional comms lead Alice Coulthard has joined Atlassian to run communications for its billionaire CEO Mike Cannon-Brookes.\n\nCoulthard joins as Atlassian communications director in the office of the CEO, two months after exiting in Block's global layoffs.\n\nShe was among roughly two dozen Australia-based staff across marketing and communications at Block and its brands Square and Afterpay laid off as CEO Jack Dorsey moved to cut about 40% of the global workforce.\n\nWriting on Linkedin about her new role, Coulthard said her arrival comes just after the wrap-up of Atlassian's global conference in Anaheim, California, \"with one big idea front and centre: intelligence is the engine; context is the fuel.\"\n\n\"With that, there's no shortage of stories to tell - AI is reshaping how teams work, and Atlassian is right at the centre of it,\" she wrote.\n\nBefore joining global payments giant Block in May 2024, Sydney-based Coulthard was We Are Social's general manager for two years, and at Ogilvy PR, where she spent almost four years as a director.\n\nHer arrival at Atlassian comes as Australia's first tech unicorn - a start-up to reach a US$1 billion valuation - grapples with a plunging share price and growing pressure from the rise of artificial intelligence giants like OpenAI and Anthropic.\n\nAs a result...",
    "summary": "Atlassian Corp. hires Alice Coulthard as communications director in the office of the CEO.",
    "planning": false,
    "image_url": "https://mumbrella.com.au/wp-content/uploads/2026/05/Alice_Coulthard_2026-05-20.jpg",
    "job_title": "communications director in the office of the CEO",
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    "assets_tags": [
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    "published_at": "2026-05-20T23:56:44Z",
    "job_title_tags": [
      "education",
      "directors"
    ],
    "article_sentence": "Block's former regional comms lead Alice Coulthard has joined Atlassian to run communications for its billionaire CEO Mike Cannon-Brookes."
  }
}

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