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AuroraNew customer

Aurora unveils its second-generation autonomous trucks

What happened

Hirschbach Motor Lines has rolled out driverless operations using Aurora Innovation's technology in the past couple of months.

Source

Article excerpt

Staff Reporter [Stay on top of transportation news: Get TTNews in your inbox .] Aurora Innovation launched a second generation of its autonomous trucks July 22, which will not require a human in the cab, ahead of forming a fleet of 200 driverless trucks by the end of 2026. The trucks will be International Motors LT Series tractors upfitted by Roush Industries, which is expected to be delivering 20 trucks per week to Aurora by year’s end, a spokeswoman said July 22. Unveiling a second generation of trucks - with a livestream scheduled for July 23 - marks a reboot of commercial driverless operations for Aurora after a May 2025 debut led to Paccar requesting an observer return to the cab of semis a couple of weeks later. Aurora’s trucks will be truly driverless, the spokeswoman said, although a roadside assistance specialist may sometimes sit in the back seat to assist with issues on longer routes. These employees are not observers and are not in the cab to handle or observe any of the performance, she added. If an employee is not in the cab and the truck encounters an issue, Aurora Driver - the company’s self-driving software package - is designed to pull over to a safe location and resume a trip when able, the company said in a July 22 blog. (Aurora via YouTube) Should a driverless truck need hands-on help for a tire blowout or another reason, a member of the Aurora team will...

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Extracted from this sentence

A number of customers, including Hirschbach Motor Lines and restaurant and convenience store distribution partner McLane, have already rolled out driverless operations in the past couple of months.

Extracted by Autobound

From the Signal API record
Event
New customer

What this signalsA new customer often means more work to staff, deliver and support.

Companies

  • Hirschbach Motor LinesClienthirschbach.com

More new customer signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Jul 23, 2026
signal_type
news
signal_subtype
signs_new_client

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/cbfac333-4d4a-fbf1-90f6-562bce27376c returns this record as JSON. POST /v1/companies/enrich returns every signal for aurora.tech.

{
  "signal_id": "cbfac333-4d4a-fbf1-90f6-562bce27376c",
  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-07-23T14:20:23+00:00",
  "company": {
    "name": "Aurora",
    "domain": "aurora.tech"
  },
  "data": {
    "url": "https://www.ttnews.com/articles/aurora-second-gen-truck",
    "title": "Aurora unveils its second-generation autonomous trucks - Transport Topics",
    "excerpt": "Staff Reporter [Stay on top of transportation news: Get TTNews in your inbox .] Aurora Innovation launched a second generation of its autonomous trucks July 22, which will not require a human in the cab, ahead of forming a fleet of 200 driverless trucks by the end of 2026. The trucks will be International Motors LT Series tractors upfitted by Roush Industries, which is expected to be delivering 20 trucks per week to Aurora by year’s end, a spokeswoman said July 22. Unveiling a second generation of trucks - with a livestream scheduled for July 23 - marks a reboot of commercial driverless operations for Aurora after a May 2025 debut led to Paccar requesting an observer return to the cab of semis a couple of weeks later. Aurora’s trucks will be truly driverless, the spokeswoman said, although a roadside assistance specialist may sometimes sit in the back seat to assist with issues on longer routes. These employees are not observers and are not in the cab to handle or observe any of the performance, she added. If an employee is not in the cab and the truck encounters an issue, Aurora Driver - the company’s self-driving software package - is designed to pull over to a safe location and resume a trip when able, the company said in a July 22 blog. (Aurora via YouTube) Should a driverless truck need hands-on help for a tire blowout or another reason, a member of the Aurora team will...",
    "summary": "Hirschbach Motor Lines has rolled out driverless operations using Aurora Innovation's technology in the past couple of months.",
    "planning": false,
    "image_url": "https://www.ttnews.com/sites/default/files/styles/social_media_1200x630/public/2026-07/Aurora-1200.jpg",
    "confidence": 0.9,
    "published_at": "2026-07-23T14:20:23Z",
    "article_sentence": "A number of customers, including Hirschbach Motor Lines and restaurant and convenience store distribution partner McLane, have already rolled out driverless operations in the past couple of months.",
    "related_company_name": "Hirschbach Motor Lines",
    "related_company_domain": "hirschbach.com"
  }
}

Long text fields are shortened on this page.

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