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Back MarketLaunch

/C O R R E C T I O N -- Back Market/

What happened

Back Market has launched 'Mine My Phone', a public interest platform that reveals the environmental, human, and geopolitical costs associated with modern devices.

Source

prnewswire.comSep 23, 2026

/C O R R E C T I O N -- Back Market/

Article excerpt

In the news release, Back Market Calls For Legally Mandated 10-Year Device Standard With Launch of 'Mine My Phone' a New Platform Exposing The Hidden Costs of Smartphone Extraction, issued 23-Sep-2026 by Back Market over PR Newswire, we are advised by a representative of the company that changes have been made. The complete, corrected release follows, with additional details at the end: Coalition call anchors on global platform revealing the hidden extraction costs behind every smartphone device PARIS and NEW YORK, Sept. 23, 2026 /PRNewswire/ -- Do you know how heavy your phone truly is? A 200-gram smartphone requires more than 266 kilograms of raw materials extraction. At a global scale, more than 319 million tons 1 of upstream materials are extracted annually to manufacture the world's smartphones alone, the equivalent of more than 900 Empire State Buildings' 2 worth of material each year. That extraction is compounded by a typical 2- to 2.5-year upgrade cycle. Today, Back Market is calling for a legally mandated 10-year device standard - covering durability, repairability and long-term software support - as a key effective lever to reduce the extraction demand driving these costs. Keeping a smartphone in productive use for 10 years instead of 2.5 years can avoid approximately 757 kilograms of raw material extraction per device 3. Research 4 suggests that once people...

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Extracted from this sentence

To build that understanding at scale, Back Market has launched Mine My Phone ( www.minemyphone.com ), a public interest platform revealing the environmental, human and geopolitical costs behind modern devices - think Patagonia's Footprint Chronicles, but built towards a single outcome: public and regulatory support for a 10-year device standard.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Mine My Phone
Takes effect
Sep 23, 2026

The full record

From the Signal API record

Topics and mentions

Product tags

  • online technology
  • general technology
  • campaigns

Extraction

Confidence
90%
Detected
Sep 23, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/964008a1-54bc-f348-28a4-e1adc166ff06 returns this record as JSON. POST /v1/companies/enrich returns every signal for backmarket.com.

{
  "signal_id": "964008a1-54bc-f348-28a4-e1adc166ff06",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-23T15:17:00+00:00",
  "company": {
    "name": "Back Market",
    "domain": "backmarket.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/back-market-calls-for-legally-mandated-10-year-device-standard-with-launch-of-mine-my-phone-a-new-platform-exposing-the-hidden-costs-of-smartphone-extraction-302887914.html",
    "title": "/C O R R E C T I O N -- Back Market/",
    "excerpt": "In the news release, Back Market Calls For Legally Mandated 10-Year Device Standard With Launch of 'Mine My Phone' a New Platform Exposing The Hidden Costs of Smartphone Extraction, issued 23-Sep-2026 by Back Market over PR Newswire, we are advised by a representative of the company that changes have been made. The complete, corrected release follows, with additional details at the end: Coalition call anchors on global platform revealing the hidden extraction costs behind every smartphone device PARIS and NEW YORK, Sept. 23, 2026 /PRNewswire/ -- Do you know how heavy your phone truly is? A 200-gram smartphone requires more than 266 kilograms of raw materials extraction. At a global scale, more than 319 million tons 1 of upstream materials are extracted annually to manufacture the world's smartphones alone, the equivalent of more than 900 Empire State Buildings' 2 worth of material each year. That extraction is compounded by a typical 2- to 2.5-year upgrade cycle. Today, Back Market is calling for a legally mandated 10-year device standard - covering durability, repairability and long-term software support - as a key effective lever to reduce the extraction demand driving these costs. Keeping a smartphone in productive use for 10 years instead of 2.5 years can avoid approximately 757 kilograms of raw material extraction per device 3 . Research 4 suggests that once people...",
    "product": "Mine My Phone",
    "summary": "Back Market has launched 'Mine My Phone', a public interest platform that reveals the environmental, human, and geopolitical costs associated with modern devices.",
    "planning": false,
    "image_url": "https://mmx.prnewswire.com/media/MS1994433/Back-Market-Mine-My-Phone.jpg?id=OA2965259&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "Mine My Phone",
      "full_text": "Mine My Phone ( www.minemyphone.com ), a public interest platform revealing the environmental, human and geopolitical costs behind modern devices",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology",
      "general_technology",
      "campaigns"
    ],
    "published_at": "2026-09-23T15:17:00Z",
    "effective_date": "2026-09-23",
    "article_sentence": "To build that understanding at scale, Back Market has launched Mine My Phone ( www.minemyphone.com ), a public interest platform revealing the environmental, human and geopolitical costs behind modern devices - think Patagonia's Footprint Chronicles, but built towards a single outcome: public and regulatory support for a 10-year device standard."
  }
}

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