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BAE SystemsSustained decline

baesystems.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 948K.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
947,957
Month over month
-6.3%
3-month change
-17.2%
Global rank
52,225
Top country
US (58%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-17.2%
Change, month over month
-6.3%
Digital health score
70

Details

Measured month
Dec 2025
Category
Heavy_Industry_and_Engineering/Aerospace_and_Defense
Mail visits
0
Traffic band
Developing
Direct visits
1,365,812
Search visits
1,179,565
Snapshot date
Dec 1, 2025
Social visits
155,206
Brand strength
Strong
Referral visits
372,494
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
3
Brand keyword ratio
0/0
Digital health label
Good
Brand strength detail
Strong brand recognition with 44% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 70: Engagement 53/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Moderate social traffic at 5% of total visits (~155,206 visits).
Engagement quality score
53
Geo concentration detail
Highly concentrated traffic: US (58%), GB (20%), AU (3%).
Referral strength detail
Moderate referral strength at 12% of traffic (~372,494 visits).
Search dependency detail
Moderate search dependency at 38% of total traffic.
Engagement quality detail
Moderate engagement (53/100) with 43% bounce rate, 3.4 pages per visit, and 109-second average duration.

Extraction

Detected
Jan 23, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/81b48cae-0f05-47cb-9565-46169b5b1599 returns this record as JSON. POST /v1/companies/enrich returns every signal for baesystems.com.

{
  "signal_id": "81b48cae-0f05-47cb-9565-46169b5b1599",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-01-23T13:39:40+00:00",
  "company": {
    "name": "BAE Systems",
    "domain": "baesystems.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "baesystems.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 948K.",
    "traffic": {
      "2025-10-01": 1144404,
      "2025-11-01": 1011757,
      "2025-12-01": 947957
    },
    "category": "Heavy_Industry_and_Engineering/Aerospace_and_Defense",
    "relevance": 15.1,
    "engagement": {
      "bounce_rate": 0.43,
      "pages_per_visit": 3.39,
      "avg_visit_duration_seconds": 109
    },
    "global_rank": 52225,
    "mail_visits": 0,
    "traffic_band": "developing",
    "direct_visits": 1365812,
    "search_visits": 1179565,
    "snapshot_date": "2025-12-01",
    "social_visits": 155206,
    "top_countries": {
      "AU": 0.03,
      "CA": 0.01,
      "GB": 0.2,
      "IN": 0.02,
      "US": 0.58
    },
    "brand_strength": "strong",
    "change_3mo_pct": -17.2,
    "change_mom_pct": -6.3,
    "referral_visits": 372494,
    "traffic_sources": {
      "mail": 0,
      "paid": 0.01,
      "direct": 0.44,
      "search": 0.38,
      "social": 0.05,
      "referral": 0.12
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 70: Engagement 53/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~155,206 visits).",
    "engagement_quality_score": 53,
    "geo_concentration_detail": "Highly concentrated traffic: US (58%), GB (20%), AU (3%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~372,494 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (53/100) with 43% bounce rate, 3.4 pages per visit, and 109-second average duration."
  }
}

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