Consumer Trust in AI Is on Track to Grow by 15 Percentage Points by 2030

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    "url": "https://www.prnewswire.com/news-releases/consumer-trust-in-ai-is-on-track-to-grow-by-15-percentage-points-by-2030-302859907.html",
    "title": "Consumer Trust in AI Is on Track to Grow by 15 Percentage Points by 2030",
    "excerpt": "BOSTON , Aug. 26, 2026 /PRNewswire/ -- AI is rapidly gaining influence over purchase decisions as consumers rethink which sources they should trust. More than half of consumers say they don't fully trust any single source of information, according to new research from Boston Consulting Group (BCG) . But AI is already among consumers' most trusted sources, along with experts and peers, and they expect their trust in it to increase by 15 percentage points by 2030, faster than any other source. These discoveries are presented in Global Consumers Have Moved On. Has Your Growth Strategy Caught Up? , a new report from BCG's Global Advantage practice and Center for Customer Insight. The report is based on a survey of more than 13,000 consumers across 12 markets, supplemented by over 100 in-depth consumer interviews and an analysis of more than 1,000 brands. The research identifies five enduring themes that are reshaping consumer behavior: trust, AI-driven decision making, value over price, longevity and well-being, and solo living. \"Many companies are still competing for a consumer who has already moved on,\" said Aparna Bharadwaj, a managing director and senior partner at BCG, global leader of BCG's Global Advantage practice, and a coauthor of the report. \"Consumer journeys have shifted through the power of AI. This makes key thematic consumer segments such as solo households and...",
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