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BCGTraffic snapshot

bcg.com received 3M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.2% (~65,561 visits). Top: chatgpt.com (88%), gemini.google.com (6%), claude.ai (4%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,963,931
Month over month
-8.4%
3-month change
-8.2%
Global rank
17,894
Top country
US (35%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
11,559
Category rank
177
Change, 3 months
-8.2%
Change, month over month
-8.4%
Digital health score
78

Details

Measured month
Aug 2026
Category
business_and_consumer_services/business_services
Mail visits
85,954
Traffic band
Established
Direct visits
1,230,031
Search visits
746,911
Small website
No
Snapshot date
Aug 1, 2026
Social visits
403,095
Website title
Digital, Technology, and Data
Brand strength
Strong
Referral visits
376,419
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.2% (~65,561 visits). Top: chatgpt.com (88%), gemini.google.com (6%), claude.ai (4%), perplexity.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
BCG identifies and delivers high-impact programs to build companies of the future that will outperform the competition in the future.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 42% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/843d9c9f-b116-44c9-8424-8a46e326728a returns this record as JSON. POST /v1/companies/enrich returns every signal for bcg.com.

{
  "signal_id": "843d9c9f-b116-44c9-8424-8a46e326728a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:10.745+00:00",
  "company": {
    "name": "BCG",
    "domain": "bcg.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "bcg.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 3229235,
      "2026-07-01": 3236411,
      "2026-08-01": 2963931
    },
    "category": "business_and_consumer_services/business_services",
    "relevance": 23.6,
    "ai_traffic": {
      "total_visits": 65561,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.593
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.56
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 4.042
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.022
    },
    "engagement": {
      "bounce_rate": 0.348,
      "pages_per_visit": 4.426,
      "avg_visit_duration_seconds": 249
    },
    "global_rank": 17894,
    "mail_visits": 85954,
    "country_rank": 11559,
    "top_keywords": [
      {
        "cpc": 1.08,
        "name": "bcg",
        "volume": 150800,
        "estimated_value": 99240
      },
      {
        "cpc": 0.61,
        "name": "x",
        "volume": 31439890,
        "estimated_value": 30810
      },
      {
        "cpc": 0.91,
        "name": "boston consulting group",
        "volume": 38220,
        "estimated_value": 28290
      },
      {
        "cpc": 0.93,
        "name": "bcg careers",
        "volume": 19320,
        "estimated_value": 20460
      },
      {
        "cpc": 2.04,
        "name": "bcg x",
        "volume": 8620,
        "estimated_value": 6090
      }
    ],
    "traffic_band": "established",
    "category_rank": 177,
    "direct_visits": 1230031,
    "search_visits": 746911,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 403095,
    "top_countries": {
      "DE": 0.068,
      "GB": 0.048,
      "IN": 0.192,
      "SA": 0.025,
      "US": 0.347
    },
    "website_title": "Digital, Technology, and Data",
    "brand_strength": "strong",
    "change_3mo_pct": -8.2,
    "change_mom_pct": -8.4,
    "referral_visits": 376419,
    "traffic_sources": {
      "mail": 0.029,
      "paid": 0,
      "direct": 0.415,
      "search": 0.252,
      "social": 0.136,
      "referral": 0.127
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.2% (~65,561 visits). Top: chatgpt.com (88%), gemini.google.com (6%), claude.ai (4%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "BCG identifies and delivers high-impact programs to build companies of the future that will outperform the competition in the future.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 78: Engagement 81/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 22/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 14% of total visits (~403,095 visits).",
    "engagement_quality_score": 81,
    "geo_concentration_detail": "Moderately concentrated traffic: US (35%), IN (19%), DE (7%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~376,419 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (81/100) with 35% bounce rate, 4.4 pages per visit, and 249-second average duration."
  }
}

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