bcg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.

{
  "signal_id": "cfd3dbd8-570a-40c0-85bd-c166f76cd3a9",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T06:58:37.133+00:00",
  "company": {
    "name": "BCG",
    "domain": "bcg.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "bcg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.",
    "traffic": {
      "2026-03-01": 3415786,
      "2026-04-01": 3283858,
      "2026-05-01": 2960033
    },
    "category": "business_and_consumer_services/business_services",
    "relevance": 27.6,
    "ai_traffic": {
      "total_visits": 61044,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 77.136
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 9.758
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 9.376
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.022
    },
    "engagement": {
      "bounce_rate": 0.358,
      "pages_per_visit": 4.2,
      "avg_visit_duration_seconds": 222
    },
    "global_rank": 18228,
    "mail_visits": 109521,
    "country_rank": 12405,
    "top_keywords": [
      {
        "cpc": 0.75,
        "name": "bcg",
        "volume": 155650,
        "estimated_value": 127280
      },
      {
        "cpc": 0.79,
        "name": "boston consulting group",
        "volume": 45530,
        "estimated_value": 30980
      },
      {
        "cpc": 1.32,
        "name": "bcg careers",
        "volume": 15530,
        "estimated_value": 17600
      },
      {
        "cpc": 0.68,
        "name": "x",
        "volume": 28845790,
        "estimated_value": 11670
      },
      {
        "cpc": 2.26,
        "name": "bcg x",
        "volume": 11260,
        "estimated_value": 8710
      }
    ],
    "traffic_band": "established",
    "category_rank": 177,
    "direct_visits": 1030091,
    "search_visits": 852490,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 390724,
    "top_countries": {
      "DE": 0.053,
      "GB": 0.049,
      "IN": 0.205,
      "SA": 0.025,
      "US": 0.326
    },
    "website_title": "M&A, Transactions, and PMI",
    "brand_strength": "moderate",
    "change_3mo_pct": -13.3,
    "change_mom_pct": -9.9,
    "referral_visits": 446965,
    "traffic_sources": {
      "mail": 0.037,
      "paid": 0,
      "direct": 0.348,
      "search": 0.288,
      "social": 0.132,
      "referral": 0.151
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.2% (~61,044 visits). Top: chatgpt.com (77%), perplexity.ai (10%), gemini.google.com (9%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "BCG provides the strategic decision-making capabilities and proactive portfolio management companies need to create value from M&A, transactions, and PMI.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 75: Engagement 76/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 22/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 13% of total visits (~390,724 visits).",
    "engagement_quality_score": 76,
    "geo_concentration_detail": "Moderately concentrated traffic: US (33%), IN (21%), DE (5%).",
    "referral_strength_detail": "Strong referral strength at 15% of traffic (~446,965 visits).",
    "search_dependency_detail": "Low search dependency at 29% of total traffic.",
    "engagement_quality_detail": "High engagement (76/100) with 36% bounce rate, 4.2 pages per visit, and 222-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/cfd3dbd8-570a-40c0-85bd-c166f76cd3a9 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"bcg.com","limit":20}'