Inside Bed Bath & Beyond’s ambitions to transcend retail
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A rebrand to Neighborhood Intelligence positions it as "bigger than a retail company." But a slew of recent acquisitions has drawn skepticism. Bed Bath & Beyond wants to take care of everything in your home. The company has been embarking on a turnaround that aims to redefine itself as more than a retailer through its push into home services and home ownership. "What we're building is far bigger than a retail company," President Amy Sullivan said in an interview with Retail Dive. To underscore that mission, the company changed its corporate name, again, from Bed Bath & Beyond, Inc. to Neighborhood Intelligence. As of Aug. 17, the company moved its stock from the New York Stock Exchange to the Nasdaq, signaling the company's "long-term commitment to innovation, technology, and data," CEO Marcus Lemonis said. A slew of recent acquisitions is supporting this strategy. While the deals may make Bed Bath & Beyond a bigger company, it's unclear whether they'll make it a stronger one. Two acquisitions in particular - The Brand House Collective (formerly Kirkland's Inc.) and The Container Store - faced financial challenges in recent years. Paired with Bed Bath & Beyond's 2023 bankruptcy, it creates uncertainty around the company's turnaround prospects. "I think you've got a case of an amalgamation of falling knives, and none of the individual companies is going to prop up the...
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