Beyond Meat expands into powders, bars with “phytosphere” platform

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  "signal_type": "news",
  "signal_subtype": "launches",
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  "company": {
    "name": "Beyond Meat",
    "domain": "beyondmeat.com"
  },
  "data": {
    "url": "https://www.just-food.com/news/beyond-meat-expands-into-powders-bars-with-phytosphere-platform/",
    "title": "Beyond Meat expands into powders, bars with “phytosphere” platform - just-food.com",
    "excerpt": "Beyond Meat has launched a new nutrition “platform” as the struggling US plant-based protein group broadens its portfolio into bars and powders. California-headquartered Beyond Meat is calling the platform “Phytosphere”, which it said is “designed to make it easier to access the superpowers of plants”. The gold standard of business intelligence. Find out more Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms. Find out more As well as protein powders and a “jerky” bar, it will also feature beverages and “center-of-plate offerings”, bringing the products together in an “integrated nutrition platform that allows consumers to stack nutrients – from plant protein and fibre to polyphenols and phytosterols”, according to a statement. The Phytosphere rollout builds on Beyond Meat’s surprise move into beverages earlier this year. In January, Beyond Meat unveiled Beyond Immerse drinks and began test-launching a line of “plant protein” beverages. Phytosphere is being rolled out via a direct-to-consumer sales channel with a newly launched Beyond Plant Protein website. Beyond Meat founder and CEO Ethan Brown said: “The nutritive benefits of plants are extraordinary, yet we often fail to get meaningful amounts of these superpowers in our modern diet. “The Phytosphere portfolio invites the consumer into a world where...",
    "product": "Beyond Plant Protein website",
    "summary": "Beyond Meat launched a direct-to-consumer sales channel with its new Beyond Plant Protein website.",
    "planning": false,
    "image_url": "https://www.just-food.com/wp-content/uploads/sites/28/2026/09/Beyond-Meat-10thSept.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Beyond Plant Protein website",
      "full_text": "newly launched Beyond Plant Protein website",
      "fuzzy_match": false
    },
    "product_tags": [
      "online_technology"
    ],
    "published_at": "2026-09-10T10:32:45Z",
    "article_sentence": "Phytosphere is being rolled out via a direct-to-consumer sales channel with a newly launched Beyond Plant Protein website."
  }
}

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