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Bilt RewardsSustained decline

biltrewards.com shows sustained decline with 3 consecutive months of decreases, down 25% overall to 1M.

What happened

Emerging AI traffic at 1.1% (~11,553 visits). Top: chatgpt.com (91%), copilot.microsoft.com (4%), gemini.google.com (3%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,052,341
Month over month
-24.6%
3-month change
-25%
Global rank
55,741
Top country
US (96%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
11,373
Category rank
13
Change, 3 months
-25%
Change, month over month
-24.6%
Digital health score
58

Details

Measured month
Jun 2026
Category
travel_and_tourism/transportation_and_excursions
Mail visits
45,251
Traffic band
Established
Direct visits
292,551
Search visits
303,074
Small website
No
Snapshot date
Jun 1, 2026
Social visits
29,466
Website title
Bilt – Earn rewards on rent and mortgage.
Brand strength
Moderate
Referral visits
366,215
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.1% (~11,553 visits). Top: chatgpt.com (91%), copilot.microsoft.com (4%), gemini.google.com (3%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
1/5
Website description
Bilt is the membership program for where you live, transforming housing payments into valuable rewards while connecting members with exclusive benefits in their neighborhood.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/47b242a7-b00f-477a-8bca-d78251bc18b6 returns this record as JSON. POST /v1/companies/enrich returns every signal for biltrewards.com.

{
  "signal_id": "47b242a7-b00f-477a-8bca-d78251bc18b6",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:54:14.21+00:00",
  "company": {
    "name": "Bilt Rewards",
    "domain": "biltrewards.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "biltrewards.com shows sustained decline with 3 consecutive months of decreases, down 25% overall to 1M.",
    "traffic": {
      "2026-04-01": 1403735,
      "2026-05-01": 1395769,
      "2026-06-01": 1052341
    },
    "category": "travel_and_tourism/transportation_and_excursions",
    "relevance": 68.9,
    "ai_traffic": {
      "total_visits": 11553,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.59
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 2,
          "share": 4.223
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 3.122
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.011
    },
    "engagement": {
      "bounce_rate": 0.565,
      "pages_per_visit": 2.086,
      "avg_visit_duration_seconds": 78
    },
    "global_rank": 55741,
    "mail_visits": 45251,
    "country_rank": 11373,
    "top_keywords": [
      {
        "cpc": 1.52,
        "name": "bilt",
        "volume": 180210,
        "estimated_value": 134080
      },
      {
        "cpc": 3.61,
        "name": "bilt credit card",
        "volume": 51540,
        "estimated_value": 53320
      },
      {
        "cpc": 1.11,
        "name": "bilt rewards",
        "volume": 32350,
        "estimated_value": 39730
      },
      {
        "cpc": 3.85,
        "name": "bilt card",
        "volume": 19670,
        "estimated_value": 20690
      },
      {
        "cpc": 1.03,
        "name": "bilt login",
        "volume": 20420,
        "estimated_value": 18240
      }
    ],
    "traffic_band": "established",
    "category_rank": 13,
    "direct_visits": 292551,
    "search_visits": 303074,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 29466,
    "top_countries": {
      "CA": 0.003,
      "GB": 0.003,
      "IN": 0.004,
      "SE": 0.002,
      "US": 0.962
    },
    "website_title": "Bilt – Earn rewards on rent and mortgage.",
    "brand_strength": "moderate",
    "change_3mo_pct": -25,
    "change_mom_pct": -24.6,
    "referral_visits": 366215,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.278,
      "search": 0.288,
      "social": 0.028,
      "referral": 0.348
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.1% (~11,553 visits). Top: chatgpt.com (91%), copilot.microsoft.com (4%), gemini.google.com (3%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "Bilt is the membership program for where you live, transforming housing payments into valuable rewards while connecting members with exclusive benefits in their neighborhood.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 58: Engagement 31/100 (25%), Volume 100/100 (20%), Brand 56/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 11/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~29,466 visits).",
    "engagement_quality_score": 31,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), IN (0%), CA (0%).",
    "referral_strength_detail": "Strong referral strength at 35% of traffic (~366,215 visits).",
    "search_dependency_detail": "Low search dependency at 29% of total traffic.",
    "engagement_quality_detail": "Low engagement (31/100) with 56% bounce rate, 2.1 pages per visit, and 78-second average duration."
  }
}

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