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Bilt RewardsTraffic decline

biltrewards.com traffic declined 46% to 1M monthly visits.

What happened

Minimal AI traffic at 0.4% (~5,235 visits). Top: gemini.google.com (9%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,403,735
Month over month
-45.8%
3-month change
-77.2%
Global rank
42,658
Top country
US (95%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
9,343
Category rank
8
Change, 3 months
-77.2%
Change, month over month
-45.8%
Digital health score
60

Details

Measured month
Apr 2026
Category
travel_and_tourism/transportation_and_excursions
Mail visits
89,839
Traffic band
Established
Direct visits
317,244
Search visits
407,083
Small website
No
Snapshot date
Apr 1, 2026
Social visits
65,976
Website title
Bilt – Earn rewards on rent and mortgage.
Brand strength
Moderate
Referral visits
509,556
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~5,235 visits). Top: gemini.google.com (9%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
1/5
Website description
Bilt is the membership program for where you live, transforming housing payments into valuable rewards while connecting members with exclusive benefits in their neighborhood.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6b44244d-8b3d-4d48-9774-0cba056eaf85 returns this record as JSON. POST /v1/companies/enrich returns every signal for biltrewards.com.

{
  "signal_id": "6b44244d-8b3d-4d48-9774-0cba056eaf85",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-06-01T12:18:38.341+00:00",
  "company": {
    "name": "Bilt Rewards",
    "domain": "biltrewards.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "biltrewards.com traffic declined 46% to 1M monthly visits.",
    "traffic": {
      "2026-02-01": 6163770,
      "2026-03-01": 2591836,
      "2026-04-01": 1403735
    },
    "category": "travel_and_tourism/transportation_and_excursions",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 5235,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 9.169
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.543,
      "pages_per_visit": 2.212,
      "avg_visit_duration_seconds": 117
    },
    "global_rank": 42658,
    "mail_visits": 89839,
    "country_rank": 9343,
    "top_keywords": [
      {
        "cpc": 0.74,
        "name": "bilt",
        "volume": 180490,
        "estimated_value": 102270
      },
      {
        "cpc": 0.55,
        "name": "bilt rewards",
        "volume": 48010,
        "estimated_value": 44800
      },
      {
        "cpc": 1.42,
        "name": "bilt credit card",
        "volume": 32050,
        "estimated_value": 22500
      },
      {
        "cpc": 1.37,
        "name": "bilt card",
        "volume": 17260,
        "estimated_value": 13830
      },
      {
        "cpc": 1.37,
        "name": "bilt cards",
        "volume": 15660,
        "estimated_value": 13640
      }
    ],
    "traffic_band": "established",
    "category_rank": 8,
    "direct_visits": 317244,
    "search_visits": 407083,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 65976,
    "top_countries": {
      "CA": 0.002,
      "IN": 0.003,
      "NG": 0.003,
      "US": 0.954,
      "VN": 0.007
    },
    "website_title": "Bilt – Earn rewards on rent and mortgage.",
    "brand_strength": "moderate",
    "change_3mo_pct": -77.2,
    "change_mom_pct": -45.8,
    "referral_visits": 509556,
    "traffic_sources": {
      "mail": 0.064,
      "paid": 0,
      "direct": 0.226,
      "search": 0.29,
      "social": 0.047,
      "referral": 0.363
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~5,235 visits). Top: gemini.google.com (9%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "Bilt is the membership program for where you live, transforming housing payments into valuable rewards while connecting members with exclusive benefits in their neighborhood.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 60: Engagement 37/100 (25%), Volume 100/100 (20%), Brand 45/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~65,976 visits).",
    "engagement_quality_score": 37,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), VN (1%), IN (0%).",
    "referral_strength_detail": "Strong referral strength at 36% of traffic (~509,556 visits).",
    "search_dependency_detail": "Low search dependency at 29% of total traffic.",
    "engagement_quality_detail": "Low engagement (37/100) with 54% bounce rate, 2.2 pages per visit, and 117-second average duration."
  }
}

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