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BinanceTraffic snapshot

binance.com received 35M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.8% (~276,218 visits). Top: chatgpt.com (61%), gemini.google.com (12%), perplexity.ai (1%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
34,665,546
Month over month
+1.4%
3-month change
-3.8%
Global rank
1,085
Top country
KR (11%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
435
Category rank
3
Change, 3 months
-3.8%
Change, month over month
+1.4%
Digital health score
83

Details

Measured month
Sep 2026
Category
finance/investing
Mail visits
797,308
Traffic band
Major
Direct visits
21,700,632
Search visits
5,927,808
Small website
No
Snapshot date
Sep 1, 2026
Social visits
4,679,849
Website title
Regulatory Disclosures regarding Bifinity Digital Wallet | Binance Support
Brand strength
Strong
Referral visits
1,005,301
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~276,218 visits). Top: chatgpt.com (61%), gemini.google.com (12%), perplexity.ai (1%), claude.ai (0%).
Geo concentration
Diversified
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
2/5
Website description
For customers resident in the UK: The Bifinity Digital Wallet is provided by Skrill Limited, a company incorporated under the laws of England and Wales with registration number 4260907. Skrill Limi...
Country rank country
KR
Digital health label
Excellent
Social traffic level
Moderate

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f16eb5ca-bf76-495e-be37-686b4f1892a2 returns this record as JSON. POST /v1/companies/enrich returns every signal for binance.com.

{
  "signal_id": "f16eb5ca-bf76-495e-be37-686b4f1892a2",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:55:03.177+00:00",
  "company": {
    "name": "Binance",
    "domain": "binance.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "binance.com received 35M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 36043490,
      "2026-08-01": 34197313,
      "2026-09-01": 34665546
    },
    "category": "finance/investing",
    "relevance": 4.7,
    "ai_traffic": {
      "total_visits": 276218,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 61.244
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.676
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.814
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.337,
      "pages_per_visit": 7.764,
      "avg_visit_duration_seconds": 449
    },
    "global_rank": 1085,
    "mail_visits": 797308,
    "country_rank": 435,
    "top_keywords": [
      {
        "cpc": 0.81,
        "name": "binance",
        "volume": 1710640,
        "estimated_value": 1845170
      },
      {
        "cpc": 0.93,
        "name": "bitcoin price",
        "volume": 1931480,
        "estimated_value": 146970
      },
      {
        "cpc": 0.8,
        "name": "币安",
        "volume": 114350,
        "estimated_value": 106390
      },
      {
        "cpc": 0.8,
        "name": "binance login",
        "volume": 69120,
        "estimated_value": 88270
      },
      {
        "cpc": 0.34,
        "name": "바이낸스",
        "volume": 55550,
        "estimated_value": 51900
      }
    ],
    "traffic_band": "major",
    "category_rank": 3,
    "direct_visits": 21700632,
    "search_visits": 5927808,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 4679849,
    "top_countries": {
      "BR": 0.056,
      "KR": 0.109,
      "TR": 0.051,
      "UA": 0.057,
      "VE": 0.055
    },
    "website_title": "Regulatory Disclosures regarding Bifinity Digital Wallet | Binance Support",
    "brand_strength": "strong",
    "change_3mo_pct": -3.8,
    "change_mom_pct": 1.4,
    "referral_visits": 1005301,
    "traffic_sources": {
      "mail": 0.023,
      "paid": 0,
      "direct": 0.626,
      "search": 0.171,
      "social": 0.135,
      "referral": 0.029
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~276,218 visits). Top: chatgpt.com (61%), gemini.google.com (12%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "For customers resident in the UK: The Bifinity Digital Wallet is provided by Skrill Limited, a company incorporated under the laws of England and Wales with registration number 4260907. Skrill Limi...",
    "country_rank_country": "KR",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 63% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 83: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 14% of total visits (~4,679,849 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Diversified traffic: KR (11%), UA (6%), BR (6%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~1,005,301 visits).",
    "search_dependency_detail": "Low search dependency at 17% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 34% bounce rate, 7.8 pages per visit, and 449-second average duration."
  }
}

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